Narda Shirley

Narda Shirley

Summary

I am a PR and communications professional with a seventeen year track record. My work has involved some of the world's largest and smallest companies from iconic giants to week-old start-ups.

My passion is for businesses with character. I admire people who like to challenge the way things have always been done, often working with technology to make life easier, more enjoyable or just more efficient.

I have worked in and around technology for twenty years. My early career involved working for a French systems integrator before I joined Gartner Group in its early years in the UK. I switched track to PR but soon found myself back in technology there too.

Work History

Work History
Apr 2006 - Present

Founder & Managing Director

Gong Communications

Gong specialises in clients in professional and financial services and digital business. Gong was borne out of the consulting work I undertook after Gnash. My work for Heidrick & Struggles in particular has been a great source of inspiration. Recent projects for the firm at a global level include an event at Davos with think tank Tomorrow's Company, the facilitation and launch of the new definitive text on the subject of CEOs by CEO Kevin Kelly, and 'Chief Executives Uncovered' an ongoing campaign for Global CEO Practice Partner Steve Tappin the highlight of which was the publication of his book 'Secrets of CEOs'  in September, co-authored with the Telegraph's Andrew Cave. The firm's work with the Economist Intelligence Unit on a series of research projects around the Global Talent Map theme is also ongoing.

We are also very proud to be VisualCV's agency of course! Working to an international brief, we are helping to build awareness of the platform and its timely response to career connections networking, job search and online personal branding.

Other recent work for the Gong team has included the second annual FT Bowen Craggs web effectiveness index which kept us busy generating coverage in Russia, Asia, Italy and the US. http://www.bowencraggs.com/ftindex We also helped Simply Media commission and launch new qualitative research about how people consume online video. www.ignoreatyourperil.tv. whilst BeatThatQuote.com and Shopping.com continue to set the pace in comparison shopping online.

We are also busy building our network of talented PR grown-ups in major markets who share our ethics and committment to results. Get in touch if that sounds like you.

Jan 1997 - Jan 2003

Founder

Gnash Communications

Gnash was the UK's leading PR agency for the internet boom. It represented some of the most iconic brands of that time including Lastminute.com, First Tuesday, Match.com, Excite and ft.com. The establishment followed and the agency added major professional services brands to its portfolio including McKinsey & Co., Atlas Venture, JWT and KPMG Metrius. The agency won many awards for its clients, always working harder for them than to push itself into the limelight.

In 1999 Gnash was PR Week's 'One to Watch' and in 2000 it was the UK's 'Fastest growing agency' It pioneered new techniques in online PR which were ahead of its time. It's MORR service 'Managing Online Risk & Reputation' worked with the Virgin Group to monitor what was being published online.

May 1992 - Dec 1996

Co-Founder

Generation Associates

Generation represented a mix of sports, fashion and business brands including Reebok, Spalding Sports, Dunlop Maxfli Slazenger, Salomon Taylor Made, Pringle, Beneficial Bank and MGM CInemas. Work for Don Peppers at 1:1 Marketing on behalf of Royal Mail led to an introduction to software company BroadVision, Gnash's first client.