Download PDF

Naomi Cowan

I specialize in creative narratives and brand innovation. 10 years combined experience in television production, communications and marketing. 

Current projects & Work History

Feb 2015Present

Project manager and creative lead

Rogers TV Me - Mobile Application

Currently managing the development of a mobile app for Rogers TV. 

Feb 2015Present

Project manager and creative lead

District.TO - Social Innovation Project

http://www.districtto.com

District.TO is a creative initiative that connects local high school students to local non profits to build digital marketing campaigns. 

Oct 2013May 2014

Branding & Innovation Executive

The LAB 

- Developed narratives through research to generate ideas for campaign proposals and pitches. 

- Responsible for developing content that meets the internal business objectives and promotion of the company’s brand strategy

- Created capabilities document to establish marketing direction for the company’s new line of business.

- Research and determine product weaknesses and areas to be modified; define product

strategies and road maps.

2006Present

Television Reporter & Anchor

Freelance at various organizations

Take a peek at my reel here!

- CEEN News:  2014

Anchored live news reports surrounding the 2014 Parliamentary Budget Debate. Interviewed key commentators in studio.

- "Business Access": 2012 - 2014

A 30-min weekly business lifestyle show featuring studio interviews and coverage of events.

Interviewed over 36 entrepreneurs, delivering analytical and emotive stories of their journey to success.

Co-wrote interview story-lines with director. Reported on-location from corporate and governmental events.

- Scotiabank Caribbean Festival: 2009 - 2010

Producer and on-air host of award-winning 10 episode web series. Genre: Entertainment and lifestyle feature show. 

- Campus Life VBlog: 2009 - 2010

Video blog series highlighting on-campus activities, events and trends. 

- Reggae Entertainment Television: 2006 - 2008

Presented on-air for entertainment magazine show and reported from music events conducting on and off camera interviews.

Jun 2013May 2014

Field Producer

CEEN News

- Produced and covered 3-day conference featuring over 30 interviews with political leaders, keynote speakers and conference attendees.

Dec 2012Feb 2013

Field Producer

"Dan Rather Reports" AXS TV

- Story title: “Don’t Pick up the Phone” (S8, E9) aired March 2013. Field producer for content filmed in Jamaica.
- Collaborated with producers on research and story development.
- Identified and secured high-profile interview subjects
- Coordinated logistics within allocated budget for 7-day shoot; including location scouting, hiring local production crew, managing payroll and, booking transport and accommodations.

Apr 2011May 2012

Founder and Account Executive

AddMe FollowMe

- Established start-up company providing social media management and design services.

- Generated new business and maintained client relations.

- Executed social media campaigns and contests.

May 2009Aug 2010

Digital Content Producer

Scotiabank Caribana Festival

- Producer of award-winning 10 episode web series. Part of team that executed a marketing plan that led to receiving recognition at the 2010 Festival and Events Ontario Achievement Awards winning “Best Virtual Campaign”.

- Final digital package included the production of web series, video blogs, mobile apps and social media management.

- Conceptualized and produced the “Social Media Launch” event.

Feb 2010May 2010

Intern, Social Media and Video Production

WOTFC, Arlington Texas

Internship created to launch and develop a video and social media department.

- Filmed and edited weekly teachings into short promotional videos.

- Trained volunteers in basic video production.

- Established and maintained social media pages. Creating “Word of Truth Online” community.

Sep 2009May 2010

Video Blog Producer

Ryerson University

- Wrote and filmed weekly video blog episodes. Highlighting events and activities on-campus. Series broadcast to 25,000 students via Youtube and studentlife.ryerson.ca

Sep 2009Feb 2010

Location & EPK Producer

Le Reve, short film

- Sourced and managed 90-acre farm property for filming and crew accommodation.

- Produced and filmed “Special Features” package on final DVD.

- Awarded “Best Practicum” at 2010 TARA Awards

Nov 2005Aug 2008

Associate Producer

Reggae Entertainment Television

- Responsible for production coordination of weekly entertainment and event coverage shows.

- Core tasks included research, script-writing, booking production crew and locations, directing and monitoring postproduction.

Skills

Narrative Development
Production Coordination
Social Innovation 
Adobe Premiere Pro, Photoshop, InDesign
Social Media

Education

Sep 2014Aug 2015

Masters of Digital Media

Years School of Graduate Studies, Ryerson University
Sep 2006Apr 2010

Radio & Television Arts, B.A. (Minor, Law)

RTA School of Media, Ryerson University

Awards & Recognition

2015, Best Mobile App Pitch, RTV Hackathon: Rogers TV Canada

2014, CTV Broadcast Management Award: Ryerson University

2010, Dennis Mock Student Leadership Award: Ryerson University

2010, Best Virtual Campaign, Festival and Events Ontario Achievement Awards Canada

Industry Affiliations & Volunteer Activities

2012 – Present, Founder and Director, NCouraged Org, (non-profit organization)

2012 – Present, Innovation Consultant, Grace Kennedy Group of Companies

2011 – 2012, Advisory Council Member, Grand Jamaica (Canadian non-profit)

2008 – 2009, Ryerson University Board of Governors: (Elected student representative)

2007 – 2009, Director, Ryerson Student’s Union. Faculty and Student Groups