Naomi Cowan

  • Toronto, ON
Naomi Cowan

I specialize in creative narratives and brand innovation. 10 years combined experience in television production, communications and marketing. 

Current projects & Work History

Work History
Feb 2015 - Present

Project manager and creative lead

Rogers TV Me - Mobile Application

Currently managing the development of a mobile app for Rogers TV. 

Feb 2015 - Present

Project manager and creative lead

District.TO - Social Innovation Project

http://www.districtto.com

District.TO is a creative initiative that connects local high school students to local non profits to build digital marketing campaigns. 

Oct 2013 - May 2014

Branding & Innovation Executive

The LAB 

- Developed narratives through research to generate ideas for campaign proposals and pitches. 

- Responsible for developing content that meets the internal business objectives and promotion of the company’s brand strategy

- Created capabilities document to establish marketing direction for the company’s new line of business.

- Research and determine product weaknesses and areas to be modified; define product

strategies and road maps.

2006 - Present

Television Reporter & Anchor

Freelance at various organizations

Take a peek at my reel here!

- CEEN News:  2014

Anchored live news reports surrounding the 2014 Parliamentary Budget Debate. Interviewed key commentators in studio.

- "Business Access": 2012 - 2014

A 30-min weekly business lifestyle show featuring studio interviews and coverage of events.

Interviewed over 36 entrepreneurs, delivering analytical and emotive stories of their journey to success.

Co-wrote interview story-lines with director. Reported on-location from corporate and governmental events.

- Scotiabank Caribbean Festival: 2009 - 2010

Producer and on-air host of award-winning 10 episode web series. Genre: Entertainment and lifestyle feature show. 

- Campus Life VBlog: 2009 - 2010

Video blog series highlighting on-campus activities, events and trends. 

- Reggae Entertainment Television: 2006 - 2008

Presented on-air for entertainment magazine show and reported from music events conducting on and off camera interviews.

Jun 2013 - May 2014

Field Producer

CEEN News

- Produced and covered 3-day conference featuring over 30 interviews with political leaders, keynote speakers and conference attendees.

Dec 2012 - Feb 2013

Field Producer

"Dan Rather Reports" AXS TV

- Story title: “Don’t Pick up the Phone” (S8, E9) aired March 2013. Field producer for content filmed in Jamaica.
- Collaborated with producers on research and story development.
- Identified and secured high-profile interview subjects
- Coordinated logistics within allocated budget for 7-day shoot; including location scouting, hiring local production crew, managing payroll and, booking transport and accommodations.

Apr 2011 - May 2012

Founder and Account Executive

AddMe FollowMe

- Established start-up company providing social media management and design services.

- Generated new business and maintained client relations.

- Executed social media campaigns and contests.

May 2009 - Aug 2010

Digital Content Producer

Scotiabank Caribana Festival

- Producer of award-winning 10 episode web series. Part of team that executed a marketing plan that led to receiving recognition at the 2010 Festival and Events Ontario Achievement Awards winning “Best Virtual Campaign”.

- Final digital package included the production of web series, video blogs, mobile apps and social media management.

- Conceptualized and produced the “Social Media Launch” event.

Feb 2010 - May 2010

Intern, Social Media and Video Production

WOTFC, Arlington Texas

Internship created to launch and develop a video and social media department.

- Filmed and edited weekly teachings into short promotional videos.

- Trained volunteers in basic video production.

- Established and maintained social media pages. Creating “Word of Truth Online” community.

Sep 2009 - May 2010

Video Blog Producer

Ryerson University

- Wrote and filmed weekly video blog episodes. Highlighting events and activities on-campus. Series broadcast to 25,000 students via Youtube and studentlife.ryerson.ca

Sep 2009 - Feb 2010

Location & EPK Producer

Le Reve, short film

- Sourced and managed 90-acre farm property for filming and crew accommodation.

- Produced and filmed “Special Features” package on final DVD.

- Awarded “Best Practicum” at 2010 TARA Awards

Nov 2005 - Aug 2008

Associate Producer

Reggae Entertainment Television

- Responsible for production coordination of weekly entertainment and event coverage shows.

- Core tasks included research, script-writing, booking production crew and locations, directing and monitoring postproduction.

Skills

Skills

Narrative Development

Production Coordination

Social Innovation 

Adobe Premiere Pro, Photoshop, InDesign

Social Media

Education

Education
Sep 2014 - Aug 2015

Masters of Digital Media

Years School of Graduate Studies, Ryerson University
Sep 2006 - Apr 2010

Radio & Television Arts, B.A. (Minor, Law)

RTA School of Media, Ryerson University

Awards & Recognition

2015, Best Mobile App Pitch, RTV Hackathon: Rogers TV Canada

2014, CTV Broadcast Management Award: Ryerson University

2010, Dennis Mock Student Leadership Award: Ryerson University

2010, Best Virtual Campaign, Festival and Events Ontario Achievement Awards Canada

Industry Affiliations & Volunteer Activities

2012 – Present, Founder and Director, NCouraged Org, (non-profit organization)

2012 – Present, Innovation Consultant, Grace Kennedy Group of Companies

2011 – 2012, Advisory Council Member, Grand Jamaica (Canadian non-profit)

2008 – 2009, Ryerson University Board of Governors: (Elected student representative)

2007 – 2009, Director, Ryerson Student’s Union. Faculty and Student Groups