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Strategic Planner and Senior Social Media Specialist BBDO and Proximity Hong Kong. Specialized in digital & social media marketing and integrated marketing strategic planning. 

Experienced in working under Global and Regional client structure, serving wide range of clientele, including finance, FMCG, F&B, hotels, beauty, tourism and many more.

Work experience

Apr 2014Present

Strategic Planner

Nov 2012Present

Senior Social Media Specialist



  • Assisted Account Director to build and lead Social Media team
  • Built and developed social architecture for brands new to social media
  • Delivered digital & social media plan and strategy for clients
  • Worked with Account Director and team on new pitches and new business opportunities

On Planning

  • One of the key members in integrated team to deliver campaign plan & strategy for TOTAL WORK from ATL to Digital & Social
  • Planned brand and tactical content strategy for brands own media including website and social media channels for clients

Content Strategy and Community Management

  • With tracked record of delivering results achieving and beyond preset KPIs 
  • Worked with Creative team to create creative content in the voice of brands with angles relevant to consumers
  • Provided regular social media community data analysis and competitive / landscape review & insights for client
  • Developed Social community moderation guidelines for brands
  • Developed social community campaign guidelines for regional client and for local markets adaptation
  • Key clients including Visa, Fonterra, MetLife, Starbucks, P&G China, etc.


  • Visa HK Facebook page as second most engaged page in HK in Feb 2015 - from Socialbakers
  • Anlene HK Facebook page as the most engaged page in HK in Jan 2015 - from Socialbakers
  • Visa HK Facebook page as second most engaged page in HK in Mar 2014 - from Socialbakers
  • Visa HK Facebook page as most engaged page in HK in Jan 2014 – from Socialbakers
  • Visa HK Facebook page was recognized by HKTDC for social media performance and featured in a dedicated article 
  • A post of Visa HK Facebook page as one of most engaged posts in HK in Jun 2013 – from admanGo
May 2012Sep 2012

Senior Social Media Specialist

Guru Online
Handled the creative formation and project monitoring for Hong Kong Ocean Park projects which has been highlighted by Marketing Interactive Magazine as 'The most impressive of these was Ocean Park, which worked with Guru for the opening of Thrilled Mountain and its 2011 Halloween Bash, both of which leaned heavily on Social Meida.' Media coverage: Explore new clientele in China Market. Existing client: Max Factor, Chengdu Tourism Board Full Year Digital Planning. And a numerous in progress. Keep expanding and improving our quality of client services and strategic planning in local market. Act as project leader in several VIP project in the past year. Retaining clients includes but not limited to Hong Kong Ocean Park, Venetian Macao, Sands Cotai Central.
Jun 2011Apr 2012

Social Media Specialist

Guru Online
Specialized in strategic planning and provided creative solutions on different Social Media Platforms including Facebook, Weibo, Twitter, Instagram, Pinterest etc. Had experiences in targeting consumers throughout China, HK, Macau, Singapore, Taiwan, US and Europe markets. Also specialized in Social Ad planning. Made the most effective planning for client based on precise online users' behaviors analysis. Clientele including Shopping Mall, Theme Park, Hotels, Luxury, Cosmetics, F&B etc over China, HK and Macau. Clients includes Hong Kong Ocean Park, Sands China Ltd, Hong Kong Langham Place, Chengdu Tourism Board, Dewer's HK, Clinque HK, Chow Sang Sang, The Peak Galleria, Catalog, 3M HK, Mission Hills
Jan 2011May 2011


Guru Online



Honor Degree

Hong Kong Baptist University


Social Media Development
Social Media Marketing
Social Media
Strategic Planning