Director of Sales/General Sales Manager
Lincoln Financial Media of Georgia/WSTR-FM+WQXI-AM (Atlanta)
Increased total sales revenues on WSTR-FM by +50% over a two year period (21.6% in 2011 and 28.3% in 2012) representing over $5,500,000 in top line revenue growth. 2012 finished +17% over budget in total net sales.
Exceeded Local market growth in 2013 by raising WSTR-FM revenue (local spot, digital, NTR) an additional +3.8% . The local market growth was +1.3%.
Responsible for all sales operations for Atlanta cluster radio stations, websites and events as well as for achieving broadcast, digital and event revenue goals.
Promoted in 2013 to Director of Sales.
Actively led sales department team of 20, comprised of sales managers, account managers, and support staff.
Accountable for recruiting, training, managing, evaluating performance and productivity for all team members.
Created and presented monthly/quarterly financial and sales strategy reports to corporate management at Lincoln Financial Media.
Priced, projected and forecasted inventory for all assets.
Recipient of the 2012 Lincoln Financial Media Company Spotlight Award for providing the biggest impact to the success of the company.