Nancy  Barre

Nancy Barre

Profile

A results driven, senior level media executive with 20+ years of success and experience in marketing including broadcast media, digital media, social media, event sponsorship sales. Skilled in driving sales through maximizing the existing demand and developing programs to create new demand for our products and marketing tools. Proven ability to find, recruit and train top talent in sales with a strong concentration in the principles of marketing.  Excellent track record of managing the process of change while  leading a team of high performers to adapt to a new  operational strategy.   Strong communicator and strategist. 

Work History

Work History
Mar 2010 - Jul 2014

Director of Sales/General Sales Manager

Lincoln Financial Media of Georgia/WSTR-FM+WQXI-AM (Atlanta)

Increased total sales revenues on WSTR-FM  by +50% over a two year period (21.6% in 2011 and 28.3% in 2012) representing over $5,500,000 in top line revenue growth.   2012 finished +17% over budget in total net sales.

Exceeded Local market growth in 2013 by raising WSTR-FM revenue (local spot, digital, NTR) an additional +3.8% . The local market growth was +1.3%. 

Responsible for all sales operations for Atlanta cluster radio stations, websites and events as well as for achieving broadcast, digital and event revenue goals.

Promoted in 2013 to Director of Sales.  

Actively led sales department team of 20, comprised of sales managers,  account managers, and support staff. 

Accountable for recruiting, training, managing, evaluating performance and productivity for all team members.

Created and presented monthly/quarterly financial and sales strategy reports to corporate management at Lincoln Financial Media.

Priced, projected and forecasted inventory for all assets.

Recipient of the 2012 Lincoln Financial Media Company Spotlight Award for providing the biggest impact to the success of the company.

Aug 2009 - Mar 2010

National Sales Manager

Lincoln Financial Media Company of Georgia/WSTR-FM (Atlanta)

Spearheaded national sales efforts of $5,000,000 for WSTR-FM.  Positioned, packaged and managed national assets including commercial inventory, website and event inventory.  

Led efforts on behalf of the station with account managers from our national representation firm (CBS Radio Sales and Katz Radio Group Sales ). 

Developed strong effective relationships with key decision makers at both national advertising agencies and local stakeholders to impact business. 

Promoted to General Sales Manager in March of 2010.

Sep 2006 - Aug 2009

National Sales Manager

Citadel Broadcasting/ABC Radio WKHX-FM+WYAY-FM+Radio Disney (Atlanta)

Spearheaded national sales efforts of $7,000,000 for Atlanta cluster of radio stations.  Positioned, packaged and managed national assets including commercial inventory, website and event inventory.  

Led efforts on behalf of the station with account managers from our national representation firm (ABC Radio Sales, Eastman Radio, Katz Radio and Katz Radio Group Sales ). 

Developed strong effective relationships with key decision makers at both national advertising agencies and local stakeholders to impact business

Jun 1998 - Sep 2006

Vice President/Director of Sales

ABC Radio Sales/Interep (New York + Atlanta)

Responsible for selling and nationally representing all facets of the ABC Radio Stations' assets including Radio Disney and ESPN Radio nationwide to advertisers and agencies.  This included on-air commercials, websites, sports play-by-play, events and non-traditional events. Developed effective  relationships with key customers to impact our clients business.

Vice President of Sales (New York) June 1998- March 2005

Vice President/Director of Sales (Atlanta)  March 2005- September 2006

Six time recipient of the ABC Radio Circle of Excellence Award (1999, 2000, 2001, 2002, 2003, 2004).   Singular honor given to the top National Account Manager in the country by the ABC Radio Stations.

Interep Chairmen's Circle Award Recipient 2000- Most Valuable Player. 

Apr 1997 - Jun 1998

Director of Sales

McGavren Guild Radio/Interep (New York)

Led McGavren Guild  Radio/division of interep New York office and was responsible for $80,000,000 in billing. Maintained significant role managing client relations and customer service. Maintained top, nationwide clients; e.g., Greater Media, Summit, Gannett Radio, Inner City Broadcasting, Spanish Broadcasting Systems, Radio One Broadcasting.   Led team of 18 account managers and additional support staff.

Apr 1994 - Apr 1997

Account Executive

McGavren Guild Radio/Interep (New York)

Responsible for selling and nationally presenting all facets of affiliate radio station assets for the over 500 radio stations represented by McGavren Guild Radio a division of Interep. 

Recipient of the 1994 Chairman's Circle Award-  Rookie of the Year.

Recipient of the 1995 Gannett Radio National Account Executive of the Year award.  Went on to manage Interep's relationship with KIIS-FM in Los Angeles-  the company's largest billing single station.

Jun 1998 - Apr 1994

Media Negotiator

Bohbot Communications/Horizon Media (New York)

Negotiated and executed media plans for clients such as Toys R Us, NBC-TV, Joseph A Bank, GEICO Insurance. 

Bohbot Comunications 1988-1990

Horizon Media 1990-1994

Additional Skills and Training

SOLUTIONS BASED SELLING:   Trained in coaching sales professionals in the creation of very effective custom solutions for clients based on clearly defining the marketing objective and outcome(s) desired.

EFFECTIVE BRAINSTORM FACILITATOR:  Trained to facilitate and lead a variety of effective brainstorm events that result in action and successful outcomes for both account managers and clients.

MILDRED CARTER MENTORSHIP RECIPIENT 2009: Mentoring and Inspiring Women in Radio.   The MIW Group Mentoring Program is an opportunity awarded to three women each year to be mentored  by female professionals who are leaders in all aspects of the radio industry.

RISING THROUGH THE RANKS: RADIO ADVERTISING BUREAU SCHOLARSHIP RECIPIENT 2009. Seminar dedicated to the support and advancement of women in radio sales management

Education

Education
Sep 1984 - May 1988

Bachelor of Arts

Curry College