Rural Entrepreneurship Division (RED) is CEL's rural entrepreneurship project, and looks to turn rural location into an advantage, by looking to assist and setup rural enterprises and in the process give a sustainable source of income to village folk in surrounding areas. RED seeks to empower rural areas with entrepreneurship tools such that they themselves can create and manage self sustaining ventures.
I played an important role in planning and execution of Project Sahara (joint initiative of Rural Entrepreneurship Division (RED) of CEL and Enactus BITS Goa.) The main aim of the project was to make women skilled enough to run their business on their own without the help of students. Currently we have two groups of women, one in Zari making Gel Wax Candles and the other one in Merces making shell based handicrafts.I co-ordinated, scheduled and performed various tasks like market research, surveys, negotiations, sales, travel, cost minimization, profit maximization, basic accounting etc. This goal project apart from helping the women become independent was to get the students involved to get a sense of real markets and business practices.