Project: Decision Case Studies—Nursing Simulations
Client: Pearson Higher Education
Pearson had contracted two parties for the project—individual subject-matter experts (SMEs) who provided content for the simulations and a technology company to develop a platform for the cases to be authored into simulations.
Give the SMEs background, there was a lack of connection between the authored content and technical capabilities of the platform.
Our team proposed a solution that involved:
- Providing authoring templates to bridge between the SMEs and the platform team
- Evaluating the suggestions from SME
- Introducing branching to the simulations
- Ensuring the platform’s capabilities are being utilized appropriately
- Measuring learning efficacy of the simulations with focus groups
Our team liaised with each SME to understand their requirements and coordinate with the technical team to establish functionality requirements. In cases the functionality could not be developed in time, our team recommended alternatives that retained the essence of the original idea still allowed for an engaging and robust simulation.
Our team was able oversee the creation of simulations from start to finish, dramatically reducing the time needed to create each simulation, while ensuring that the simulations meet the learning goals. Our process eliminated the requirement for additional rounds of review, ensuring completeness of content and defining the complete scope of capabilities of the authoring platform.
Project: Social Media Marketing: Personality Simulation
Client: American Marketing Association (AMA)
AMA contracted us to create an asynchronous Social Media Marketing certificate course to members certify its members. Our team proposed an adaptive course that begins with a marketing personality test to assess the members and adapt a portion of the content to their personality.
This engagement involved creating:
- Marketing Personality test
- Adaptive eLearning course
- Social Media Marketing simulation
The course included elements for level 3 interactivity.
The marketing personality test identified the learners with two of 19 marketing personalities. These personalities were carefully creafted to cover a wide demographic of marketing professionals and the names carefully chosen to be relatable, like Balancer, Experimenter, Safety Officer, Intuiter, Maverick, etc.
Based on their marketing personality, each learner’s course experience is slightly different. For an effective and discernable adaptive experience, we created 2.4X content of experience time.
The simulation was added to augment the course and enable learners to apply their learning, make decisions, and evaluate their outcomes in a safe environment. The user takes the role of a marketing consultant who chooses to optimize for sales, engagement, or awareness and then chooses a social media campaign to support the chosen objective. The simulation can be replayed with the user choosing a different objective.