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Experience

June 2017Present

Associate Web Editor

NYPost.com (News Corp)
  • Manage newsroom on nights and weekends; Supervise team of web producers & writers
  • Assign, line edit & develop story ideas with reporters; Write original & enterprise content 
  • Oversee breaking news coverage and use web analytics to monitor readers' engagement
  • Manage homepage for desktop & mobile; Send breaking news push alerts for app users
  • Collaborate with reporters and editors across departments to produce digital content
  • Write pithy, web-friendly headlines in The Post's style; Launch A/B headline testing
  • Use social media to find and promote stories; Manage syndication partner content
  • Leverage multimedia content to enhance stories; Photo editing and composite creation
  • Continue growing The Post's massive audience (59 million monthly unique visitors)
Jan. 2017June 2017

Editorial Director

Dance.com (Capezio)
  • Launched website with Capezio team including creative, brand voice & PR strategy
  • Assisted EIC in guiding editorial meetings for daily, weekly and monthly story budgets
  • Developed and executed an audience-growth strategy with influencers and partners
  • Spearheaded social and SEO best practices guide, headline writing and web formatting
  • Implemented social media and distribution strategies for cross-platform accounts
  • Supervised analytics, measured KPIs and other engagement metrics
  • Wrote and edited original stories, deks, heds, channels and social copy
  • Managed contest platform entries, original photo and video libraries and media contacts
  • Produced video content in narrative story-telling, live video and video interviews
20142016

Senior Editor

OKMagazine.com (American Media)
  • Increased traffic from 12 million page views to 104 million PVs in six months
  • Fully revamped editorial plan for breaking news & spearheaded daily news coverage
  • Managed daily operations of the team and oversaw daily newsroom workflow
  • Conducted source interviews for exclusive content & maintained PR relationships
  • Created sponsored and branded content for advertising clients & internal marketing team
  • Edit copy, headlines, deks; Managed homepage for story placement and scheduling
  • Created original, viral, breaking celebrity news and social media content daily
  • Repurposed weekly print articles and features for the web with editors
  • Oversaw social media and celebrity partner traffic exchange program
  • Appeared weekly on OK! TV and represented website at events and red carpets
  • Supervised network of freelance writers including several celebrity columnists
  • Regularly evaluated site performance and adjusted digital strategy when necessary
  • Analyzed traffic trends and assisted in weekly traffic meetings and monthly topic reviews
  • Collaborate with in-house legal team as well as lawyers and reps to the stars
  • Oversaw photo desk, edited photos & maximized usage of all company resources
  • Spearheaded site redesign with development team and agency
20112014

Breaking News Editor, Fashion and Retail Reporter

International Business Times (Newsweek)
  • Managed 10-15 hand-selected reporters driving web traffic in a wide variety of topics
  • Coordinated coverage for daily story budget for US newsroom & international editions
  • Implemented SEO and digital strategy to verticals in the US and UK newsrooms
  • Analyze and brainstorm outlets to drive traffic with editors to reach traffic goals
  • Wrote viral web articles on a wide range of topics and formats under tight deadlines
  • Pitched, developed and assigned story ideas and edit for clarity, quality and refined SEO
  • Employed a company beat structure while developing personal beat in fashion and retail
  • Led Fashion Week team five seasons with interviews, show coverage & social media
20102011

Web Assistant

Housebeautiful.com (Hearst)
  • Managed upload of print edition and leveraged multimedia to enhance user experience
  • Researched, pitched and wrote online exclusive articles and slideshows weekly
  • Conducted market research and brainstormed ideas for market trend pieces with editors
  • Wrote SEO-friendly copy, heds, captions and deks for digital magazine articles
  • Assisted editor in creation of original web promotions for the monthly print edition
  • Coordinated with photo dept. and edited photos using Photoshop for the web

Education

20072011

B.A. Communications (Journalism), Minor in Business

Fordham University at Lincoln Center

    

References

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