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Summary

-Proficient writer & editor with strong portfolio of viral articles, features & multimedia pieces
-Expert understanding of the digital web space; Proven ability to boost traffic & readership
-Well-versed in copyediting, proofreading, editing & understanding the flow of the Internet
-Deep understanding of SEO best practices, social A/B testing & implementing into editorial plan

Experience

2017present

Editorial Director

Dance.com
  • Helped launch website with team including creative, troubleshooting, brand voice & PR
  • Produce video content in narrative story-telling as well as live video and video interviews
  • Assisted guiding Editorial meetings and coverage for daily, weekly and monthly budgets
  • Spearheaded a social and SEO best practices guide, headline writing and web formatting
  • Developed and executed an audience-growth strategy with influencers and partners
  • Implemented social media and distribution strategies for cross-platform accounts
  • Oversaw analytics, measuring KPIs and other engagement metrics
  • Wrote and edited stories, deks, heds, channels and social copy
  • Managed contest platform entries and original photo and video library
20162016

Senior Editor

LittleThings.com
  • Creating daily editorial plan for viral and breaking news on EpicThings.com (now folded)
  • Managed daily operations and workflow for team of freelancers
  • Work alongside social media team for a/b testing
  • Coordinate with partnerships team for influencer traffic exchange program
  • Edit content, photos, headlines, and Facebook copy
  • Write 6-10 original, viral, breaking news and trending stories daily
  • Analyze traffic trends and evaluate site performance
20142016

Senior Editor

OKMagazine.com
  • Increased traffic from 12 million page views to 104 million PVs in six months
  • Spearheaded creative for site redesign with development team and agency
  • Fully revamped editorial plan for breaking news & spearheaded daily news coverage
  • Conducted source interviews for exclusive content and maintained relationships
  • Brainstorm, create, write and communicate with advertising clients and internal marketing team for sponsored and branded content content
  • Oversee social media and celebrity partner traffic exchange program
  • Appeared twice weekly on OK! TV and represented website at events and red carpets
  • Managed daily operations of the team and oversaw daily newsroom workflow
  • Handled network of freelance writers including several celebrity columnists
  • Edit copy, headlines, deks, SEO improvements and story placement and scheduling
  • Created original, viral, breaking celebrity news and social media content daily
  • Regularly evaluated site performance and adjusted digital strategy when necessary
  • Analyzed traffic trends and held weekly traffic meetings and monthly topic reviews
  • Collaborate with in-house legal team as well as lawyers and reps to the stars
  • Introduced the repurposing of weekly print articles for the web with editors
  • Worked with webmaster to ensure site operations were flawless around the clock
  • Oversaw photo desk, edited photos & maximized usage of all company resources
20112014

Breaking News Editor

International Business Times
  • Oversee 10-15 hand-selected reporters driving web traffic in a wide variety of topics
  • Coordinate coverage for daily story budget for US newsroom & international editions
  • Implement SEO and digital strategy to verticals in the US and UK newsrooms
  • Analyze and brainstorm outlets to drive traffic with editors to reach traffic goals
  • Write viral web articles on a wide range of topics and formats under tight deadlines
  • Pitch and assign story ideas and edit for clarity, quality and refined SEO
  • Employed a company beat structure while developing personal beats (fashion, retail)
  • Led Fashion Week team five seasons with interviews, show coverage & social media
20102011

Web Assistant

Housebeautiful.com
  • Manage upload of entire print issue to the web with CMS
  • Research, pitch and write online exclusive articles and slideshows weekly
  • Conducted market research and brainstormed ideas for specific
  • Write all SEO-friendly copy, heds, captions and deks for magazine articles
  • Assisted in creation of original web promotions for the  monthly print edition
  • Coordinate with photo dept. and edit photos using Photoshop for the web

Education

20072011

B.A. Communications (Journalism), Minor in Business

Fordham University at Lincoln Center

    

References

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