Summary

-Proficient writer & editor with strong portfolio of viral articles, features & multimedia pieces
-Expert understanding of the digital web space; Proven ability to boost traffic & readership
-Well-versed in copyediting, proofreading, editing & understanding the flow of the Internet
-Deep understanding of SEO best practices & implementing into editorial plan

Experience

Work History
2014 - Present

Senior Editor

OKMagazine.com
  • Increased traffic from 12 million page views to 104 million PVs in six months
  • Spearheaded creative for site redesign with development team and agency
  • Fully revamped editorial plan for breaking news & spearheaded daily news coverage
  • Conducted source interviews for exclusive content and maintained relationships
  • Brainstorm, create, write and communicate with advertising clients and internal marketing team for sponsored and branded content content
  • Oversee social media and celebrity partner traffic exchange program
  • Appeared twice weekly on OK! TV and represented website at events and red carpets
  • Managed daily operations of the team and oversaw daily newsroom workflow
  • Handled network of freelance writers including several celebrity columnists
  • Edit copy, headlines, deks, SEO improvements and story placement and scheduling
  • Created original, viral, breaking celebrity news and social media content daily
  • Regularly evaluated site performance and adjusted digital strategy when necessary
  • Analyzed traffic trends and held weekly traffic meetings and monthly topic reviews
  • Collaborate with in-house legal team as well as lawyers and reps to the stars
  • Introduced the repurposing of weekly print articles for the web with editors
  • Worked with webmaster to ensure site operations were flawless around the clock
  • Oversaw photo desk, edited photos & maximized usage of all company resources
2011 - 2014

Breaking News Editor

International Business Times
  • Oversee 10-15 hand-selected reporters driving web traffic in a wide variety of topics
  • Coordinate coverage for daily story budget for US newsroom & international editions
  • Implement SEO and digital strategy to verticals in the US and UK newsrooms
  • Analyze and brainstorm outlets to drive traffic with editors to reach traffic goals
  • Write viral web articles on a wide range of topics and formats under tight deadlines
  • Pitch and assign story ideas and edit for clarity, quality and refined SEO
  • Employed a company beat structure while developing personal beats (fashion, retail)
  • Led Fashion Week team five seasons with interviews, show coverage & social media
2010 - 2011

Web Assistant

Housebeautiful.com
  • Manage upload of entire print issue to the web with CMS
  • Research, pitch and write online exclusive articles and slideshows weekly
  • Conducted market research and brainstormed ideas for specific
  • Write all SEO-friendly copy, heds, captions and deks for magazine articles
  • Assisted in creation of original web promotions for the  monthly print edition
  • Coordinate with photo dept. and edit photos using Photoshop for the web

Education

Education
2007 - 2011

B.A. Communications (Journalism), Minor in Business

Fordham University at Lincoln Center

    

References

Skills

Clips

Bruce Jenner's Mother Esther Is 'Delighted' He Divorced Kris  OK! Exclusive

Beyonce And Jay Z Fighting Over Tidal Flop OK! Exclusive

Five Months For 15 Minutes -- A Rare Peek Into A Designer's Atelier Ahead Of NYFW IBTimes Exclusive Interview

Call The Fashion Police! NeNe Leakes Throws Wild Diva Fit At NYFW – Inside Her Meltdown RadarOnline

Beyonce And Jay Z Having ‘Terrible’ Fights Over Tidal Since Flop OK! Exclusive

Inside Taylor Swift’s Insane Squad Membership Rules 'Like Scientology’ OK! Exclusive

Balding Bieber Is Losing His Hair Thanks To Peroxide Obsession OK! Exclusive

It’s War! Kim Kardashian Plotting To Take Down 'Two-Faced Snake' Taylor Swift For Kanye West Betrayal OK! Exclusive

Bruce Jenner’s Mom 'Delighted' He’s Leaving 'Controlling' Kris OK! Exclusive Interview

‘RHONY’ Cougar Sonja Morgan Debuts New BF — 22-Year-Old Is A Model & A LANDSCAPER! RadarOnline

Fashion Law At Fordham A Run(a)way Success   Inside Fordham

It Ain't Pretty: The High Cost Of Pageants   International Business Times

The Politics of Fashion: Do Designers Favor Michelle Obama Over Ann Romney?   International Business Times

Additional clips available at nadinedeninno.com