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Nadike Edirisinghe

  • +971555866678

Event Producer, Creative Explorer, Strategic Thought Leader

Hire Me because I am....

An accomplished Events Producer & Communications Manager with domestic and international experience in corporate & commercial events, producer of various event platforms, and the management of various sponsorship opportunities. Highly result-oriented and a decisive leader  with proven key highlight successes in:

  • Management of large scale  events of 20,000+ people.
  • Establishing and managing  award winning events & corporate platforms such as the  du CEO Forum, du Tuesday, du Live! and du Football Champions.
  • Increase in brand health index of organization  by creating events and experiences such as GITEX.
  • Increased lead generation of sales revenue targets of  AED 300 M with expenses less than 0.2% per year.
  • Improved efficiency and quality of events while  reducing operational costs by 40%.
  • Approving and running an annual event calendar of over 200 events.

Core Competencies

  • A developing  Visionary and Creative thinker
  • An Inspirational leader and a core  team player with good people management skills
  • A Strategic planner and yet tactical in many approaches
  • An approachable individual who is  open to feedback / criticism
  • Decisive and Ethical with my approach of work
  • Enthusiastic and passionate with the ability to generate creative solutions

Hear it from the experts....

Luma Jasim Bourisly - ex VP - Corporate Communications - du

"I've known and worked with Nadike for many years during which he never ceased to impress with his dedication, creativity, attention to detail and taking the extra mile every single time. When working on a project, time seem irrelevant to Nadike as he is a type of person who would put the extra hours at all time to assure quality and timely delivery. In a nut shell, Nadike is a great asset to any organisation which sees his full potential."

Janet Cheetam - ex Director - Enterprise Product Marketing - du

"Nadike's leadership and interpersonal skill, contributed to his success with dealing with all levels of people, from VIP guests, internationally renown speakers, suppliers and internal clients, like myself. He was able to engender team work and cooperation; especially when delivering key events that cut across diverse teams."

Rob Duce - Outside the box events - CEO

"Nadike has the ability to juggle many tasks at the same time - and make sure they all succeed. His work ethic is excellent - putting in long hours to achieve the success he wants for his company - a very dedicated member of the du Team!"

Steve Pereira - ex Head of Events & Sponsorships - Victoria University (Melbourne)

"Nadike is an excellent events manager. He is very detail oriented, has great people skills and is able to manage the unexpected with skill and verve. He is as well, very accomplished at stake holder management and community engagement."

Management of Platforms / Partnerships

Events with a Creative Edge

Events in Australia

Making A Difference

Work History

Dec 2011Present

Manager Live Communications, Commercial

Emirates Integrated Telecommunications Company (du)

Reporting to the Vice President - Channel Communications and Director Live Communications; responsible in the development of an approved rolling calendar of the right mix of events & exhibitions.

Analyzing the selection of various sponsorship opportunities that coincides with the organizations objectives and strategies, we provide the best possible recommended event to take part in or produce an event from scratch.

Highly involved in the planning, developing and coordination with various campaign managed activations across functional teams on developing ideas, execution of logistics, and integrating with marketing communications on commercial messaging, 360 degree communications and on-ground activities.                                                      

Key achievements include:

  • Achieved AED 300 million in revenue with expenses less than 0.2%. Proposed a sales road show strategy approach to enhance relationship with existing Enterprise clients and approach new clients where a dedicated sales kiosk and plans were provided solely to the organization. This added value for money and created a positive face to face interaction with clients needs.
  • Producing and Management of multi-award winning platforms such as du Tuesday and du CEO Forum
  • Managed over 200 events with a growth of 75% in owned events and 50% reduction in sponsored events. This approach supported ownership and leadership of events securing and owning the credibility of the company.
  • Increased brand perception and health over a number of events commercially.
  • Approving and running an annual event calendar of over 200 events whereby building a strategic and focused plan for business to target their products and services commercially.
Jul 2011Dec 2011

Events & Marketing Management

Organized two large weddings in Colombo, Sri Lanka of 150 to 650 guests in a span of one month.

Organizing charity events to raise money for Roundtable Dubai Charity Fund for various causes they participate in, implementing networking opportunities with large group of clients and management of marketing communication and website & social development raising awareness about organizations intentions. 

Sep 2010Jul 2011

Marketing, Communications & Events Manager

Al Baddad International

Key achievements include:

  • Successfully increased client retention and satisfaction rate to 53% by identifying KPI's and developing marketing collateral using various online mediums and direct marketing to increase awareness about product knowledge and services provided.
  • Reduced Marketing budget costs by 27% building sponsorship relations with clients to increase awareness about the organization to help generate PR using various powerful forms of media; such as the number one talk show in the Gulf ‘Sabah Al Kheir Ya Arab’ on MBC1.
  • Closed long term sponsorship deals with clients to ensure the stability of the company for the future such as the 10 year deal with Meydan to host their VIP tent for Dubai World Cup Horse racing.
  • Identified opportunities thereby increasing sales achievements by 22% closing half yearly sales to $150M by training sales and business development staff about how to market products and services to each industry.
  • Increased service of orders by 63 % by building a cross-functional integrated workflow system between various departments for effective and efficient results.
Jan 2010May 2010

Floor Manager - Events & Exhibitions

Museum Victoria, Melbourne, Australia

Key achievements include:

  • Successfully developed a Marketing Brand Guide for the Royal Exhibition Building to the Marketing Department where brand consistency is maintained throughout events and promotions to capitalize on marketing opportunities increasing brand awareness.
  • Identified safety issues and minimized risks thereby having an organizational flow of build-up and breakdown of events.
Jun 2005Dec 2009

Corporate Events & Sponsorships Officer

Victoria University - Corporate Events & Protocol

Key achievements include:

  • Successfully increased the number of visitors to VU Open Day by a 175%  through mail marketing and promotional activities of various sponsored events; such as the AFL Western Bulldogs Sponsored Game to a crowd of 77,000; and the initiation of community based programs allowing a win-win situation for both parties.
  • Increased sponsorship opportunities or strategic alliances with various corporate industry partners thereby building the reputation of the University of being able to allow graduates to be employed in their various fields of interest by 25%.
  • Employed as the Event Advisor for a committee under Marsha Thomson; Member of Parliament, Australia; for an event called Diwali in the West Festival thereby establishing the event strategically for 5 years by signing sponsorship contracts as the event attracted an audience of 22,000 people due to the high profile attractions such as Merv Hughes, Australia’s iconic cricketer.
  • Successfully increased community based sponsorship opportunities by 37% showcasing the history of Victoria University at the Footscray 150th year Celebration displaying how the University has given back to the community during its 94 years.