Work History

Work History
Jan 2008 - Jun 2010

Marketing Specialist

Microlab Americas
  • Participated actively in different types of projects including: meeting with distributors, creation of marketing pieces, sales promotions, training, website creation/revisions, newsletters and e-mail marketing.
  • Managed relationships with 3rd-party companies,advertisement agency and
  • head office in Italy.
  • Maximized online opportunities in order to enhance Microlab's brand and website relevance.
  • Built and maintained strong business relationships with Microlab's distributors
  • becoming their first choice on sales.
  • Managed Microlab's Budget, Inventory and Sales Forecast.
Jan 2006 - Jun 2007

International Private Banking Associate

Royal Bank of Canada
  • Provided high quality service for private banking clients in Brazil, Venezuela, and Argentina.
  • Developed strong customer relations with existing and new clients helping IPBto win “branch of the year” prize in 2006.
  • Achieved RBC IPB goal of less than 1% services termination quarterly.
  • Built strong relationship with service partners to maximize businessopportunities and referrals, increasing assets and investments.
  • Conducted root cause analysis for clients’ issues/complaints and proposedalternative solutions, meeting customer’s satisfaction.
Jun 2004 - Jul 2005

Marketing Specialist

Itau Bank
  • Successfully managed telemarketing campaigns for products such as credit cards, mortgages and line of credits from beginning to completion including marketing strategies, market segmentation, sales training, campaign design, launch and roll-out.
  • Contracted and supervised third-party services.
  • Conducted onsite training enhancing business knowledge and technical skills of sales operators.
  • Created motivational campaigns in with a particular focus on quality performance.
  • Monitored key sales performance indicators (KPIs) towards the increase of market share and market positioning.
Jan 2001 - Jan 2004

Marketing Coordinator

Microsoft Brasil
  • Re-designed and developed the Microsoft TechNet Site to improve service for IT professionals.
  • Achieved a traffic increase of over 300% within the first year.
  • Created a strong brand identity to promote Microsoft TechNet brand awareness.
  • Developed marketing campaigns, such as hot-sites promotional campaigns,personalized emails and newsletters
  • Created and developed a loyalty program, to provide an incentive to use the TechNet
  • Portal for approximately 20,000 clients.
  • Provided the single point of contact for third-party advertising companies.
  • Organized Microsoft TechNet events and tradeshows.

Education

Education
Sep 2010 - Dec 2010

University of Toronto – School of Continuing Studies
Jun 2006 - Sep 2006

Ryerson University – G Raymond Chang School of Continuing Education
Jun 2004 - Jun 2006

MBA

Fundação Getulio Vargas
Aug 1996 - Dec 2000

Bachelors

Fundação Armando Alvares Penteado

Summary

  • Well qualified and results-oriented marketing/client professional with excellent experience in a wide variety of clients, industries, products and services.
  • Extensive experience in the implementation of marketing and communications projects
  • Team player with proven client relationship management, presentations and communication skills
  • Strong organizational abilities and aptitude for detail.
  • Experienced with Windows, Word, Excel, PowerPoint and Internet.
  • Fluent in English, Spanish and Portuguese with strong French knowledge.

Objective

Seeking a Marketing position in a business environment.