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Work experience

May 2012Sep 2013

Channel Director Central Canada


• Grow automotive sales revenue through direct sales, and internal sales channels.• Identify new automotive sales opportunities in print, online, web solutions, mobile and more• Present and articulate product features, benefits and financial advantages.• Provide consultative sales support and training• Train and support internal sales consultants• Assist assigned sales consultants in closing opportunities.• Provide product demonstrations• Work with the Director of Local Online Sales Development• Develop individual and channel business strategies to drive sales growth. • Maintain active sales pipeline• Become a trusted consultant to named accounts.• Become an and Dealer Solutions product expert.• Ensure internal and external customer satisfaction.• Participate in dealer training seminars throughout Ontario

May 2011Mar 2012

Sales Manager

Metroland Digital (Torstar)
  • Actively managed over 100 active automotive dealership accounts to grow and develop online advertising revenues for our two key inventory portals
  • Actively prospected over 150 automotive dealership accounts to grow and develop online advertising revenues for our two key inventory portals
  • Consulted with active clients to identify needs and match them to our comprehensive suite of online services which included video production, reputation managment, mobile websites, QR codes and online display ads
  • Generated compelling and creative advertising proposals that solved customer problems, increased return on investment and enhanced online presence
  • Leveraged market relationships to increase overall revenues
  • Managed account activity using Outlook and Microsoft CRM
  • Reviewed stats, lead generation and on line traffic reports with dealers to determine action plans and media effectiveness.
Jan 2000Jun 2010

Senior Sales Manager

Trader Corporation
  • Led a team of 10 sales representatives to success despite having the most costly product in a price sensitive market. B2B sales of websites, advertising online and in print to businesses in the automotive, recreational and commercial vehicle industry.
  • Creatively overcame sales challenges by passionately increasing competitive knowledge, market intelligence and sales coaching skills beyond requirements. Superior knowledge enhanced managing, mentoring and motivating abilities, which in turn enabled continuous team growth. 
  • Reliably established and exceeded on corporate directions. Thinking outside the box and routinely performing SWOT analysis kept me ahead of the curve. Enterprising and organized analysis helped track valuable metrics, identify trends, opportunities and be more competitive. Achieved targets 80 percent of time
  • Synergistically worked with senior management in all departments. Consistently made recommendations based on client feedback to facilitate improved product competitiveness and exceed external client expectations.
  • Resourcefully and competently exceeded regional sales and human resource objectives. Solicited outside agencies and used and pre-employment tools like Myers Briggs, True Colors and Acuity Psychometrics.Independently formulated, managed and controlled long and short-term sales plans, targets and expenses. 
  • Tenacious drive to exceed corporate mission to grow existing accounts and attract new accounts - Worked alongside sales representatives on calls; Built and maintained rapport with key customers; identified new customer opportunities; Directly managed major and at risk accounts; Coordinated the management of over 500 active and 250 prospective accounts.
  • Professionally managed continuous change. - Persistence, getting buy-in, detailed communication and empowerment eased the directing of the eastern region through several new product launches, infrastructure changes and process changes as Auto Trader transformed from a private company to a public company.


Sep 2007Jun 2008


Carleton University


Personal Strengths
- Independent, Innovative, Analytical, Versatile, Goal-Oriented, Enthusiastic, Team Player, Motivating and Persuasive
- SELLING and COACHING WEBSITE OPTIMIZATION: Publishing and editing using CMS wiki and WYSIWYG web tools, editing meta data, on page text, HTML style headings, alt tags, link building, building new and landing pages, embedding images and video, rich snippets and more. Recent advertising solutions utilized include Mobile sites, converting print prospects to online visitors using QR Codes, SEO Tips, Key Words, Lead and Traffic Analytics, Increasing Conversion Rate Strategies to Maximize ROI, Site Optimization and Management, Maximizing Traffic, Increasing Site Popularity and Rank, Building Brand and Image, Display Ad Campaigns, requests for Deals, Lead Management and Reputation Management. - SELLING and COACHING WEBSITE and GOOGLE ANALYTICS: On page keyword use, keyword density and key search phrase, internal links and external links, Google Ad Word and Insights analysis, social media use, SERP analysis, Google indexing, site traffic analysis including referred, ROI and conversion rate analysis and strategy
- FINANCE: Accounting, budgeting, forecasting, break even analysis, cost-benefit analysis, ROI and rate of return - STATISTICS: Data collection, surveys and observation; measurement, graphing and charting; analysis and trending - SOFTWARE: MS Access database, MS Excel spreadsheets, Crystal Reports, Microsoft MapPoint data mapping, ACT CRM and Outlook
- COACHING: Prospecting skills, 6 steps of selling, SPIN selling, funnel and account management - PROCESS: Compensation and territory assignment; performance, priority and time management; motivation, mediation, and leadership; research and reports - INTERPERSONAL: Build relationships, manage contacts, obtain referrals, develop centers of influence, build teams - SALES: Strategy and tactics; identify target accounts; pre-call research and presentation development; closing the deal - MARKETING: Advertising strategy, brand management, competitive analysis, product development and pricing - COMMUNICATION: Effective and trustworthy to communicate only when required on key matters like corporate strategy, policy, procedure; new product, and other changes


Ambitious, hard working, quick learning executive with 20 years sales management experience able to add to the bottom line of a growing company and sales department. Able to work in many environments with successful achievements as a local entrepreneur, a regional sales manager in a privately owned provincial corporation and a senior sales manager with a large Canadian public company. Highly effective selling intangible products to both consumers and businesses.

Employing me, you can expect loyalty, commitment and a balance between the efficiency and exactness of work. Recognized for having an insatiable appetite for driving sales to new levels I can contribute to an organization in the toughest of market conditions. Seen as persuasive by clients and peers I strive to maintain an image of integrity and authority. Having always been the Subject Matter Expert of my own company products, customer business needs, competitor products and the marketplace I am an asset, capable of making an impact to any sales or marketing team. Ready to start today!


- Reading and personal development, Coaching, Computers, Finance, Health and Fitness, Sales Psychology- Downhill Mountain Biking, Backcountry Skiing, Rock Climbing, Weight Training


1.Challenge thoughts to improve efficiency & process

2.Influence training and recruiting to develop a knowledgeable and effective team

3.Direct collection and analysis of data to build strategies and identify opportunities

4.Lead discussions on performance obstacles to enhance and develop new tactics to drive revenue

5.Lead production of reports & presentations to create quality insight that can influence decisions

6.Partner with stakeholders & key accounts to influence corporate direction and profitability