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Chris Honour



A high level Sales Director with over 15 years' leadership experience in APAC with multi-national companies. Very organised and results oriented, with highly developed analytical thinking and problem solving skills and a high level of compliance and integrity.   


  • Leadership
  • Sales Management
  • Financial Management
  • Strong regional experience in APAC
  • Cross-cultural competency and interpersonal skills
  • Excellent communication skills

Work History

Nov 2015Present

General Manager

BDP International (Vietnam) Ltd
  • Drive all area of the business in Vietnam for this global logistics company, implement SEA strategic directions and initiatives.
  • Set up partner network in Cambodia, Laos and Myanmar. Including P&L set up and budgeting. 
  • Establish regional business plan to create sustainable, profitable organisations.
  • Drive delivery excellence programs across the businesses, including ERP and procurement team.
  • Implement change programs where required and coach and mentor all personnel
  • Sales lead for all major accounts namely: DuPont, Dow Chemicals, Harman, BASF, Huntsman


  • Developed new business worth over $750,000 per year in 1 year: 3PL, customs brokerage and forwarding. 
  • Awarded Supply of the Year Award 2016 for DuPont
  • Successfuly set up distributor agreements in Cambodia, Laos and Myanmar   
Feb 2013Oct 2015

Business Director

Indo Trans Logistics - Vietnam

Targeted directly by ITL for a new position to bring cohesion and performance improvement to all business units in Vietnam, Thailand and Myanmar. Establish partner/distributor agreements in Laos and Cambodia 

  • Set up LEAN improvement team to implement LEAN technologies to improve the efficiency of all business units
  • Define Business KPI's for all business units
  • Oversaw the ERP implementation program, which included CRM, TMS and WMS.
  • Recommend and improve operations structure of all business units to create Best in Class service levels.
  • Put contingency plans in place for succession management for key management positions 
  • Write Standard Operating Procedures for the group.
  • Set up Operational P&L for all Business Units.
  • Manage the relationships between different Business Unit Managers.
  • Directly manage the Business Development Group in Vietnam, a team of multi national (Thai, Japanese and Korean) Trade Lane Managers.


Set up and launched Quantium Solutions Vietnam:

Quantium Solutions is an established regional logistics provider offering businesses a wide range of eCommerce solutions.

May 2012Jan 2013


Sophie Paris

Assigned to a short term consultancy, to open up the branch and showroom for Sophie Paris in Hanoi. Sophie Paris are a regional eCommerce / MLM company specialising in Ladies fashion and accessories.

  • Responsible for the strategic and business development of the branch.
  • Full P&L repsonsibility, including operations capacity
  • Set up all events and programmes to successfully launch the branch
  • Manage and increase the effectiveness and efficiency of Admin, Finance, Sales & Marketing, Customer Services and Warehouse / Logistics through improvements to each function as well as co-ordination and communication between support and business functions.


  • Ensured a successful timely branch opening, within the budgeted costs.
  • Achieved consistent sales targets for the opening in line with the budget.
  • Set up the eCommerce delivery network in Northern Vietnam
Jan 2005Apr 2012

Country Manager

JVK International Movers - Vietnam
  • Manage the Sales and Marketing, Operations, Finance, Customs and Customer Service Functions for Ho Chi Minh City and Hanoi branches. Day to day training and coaching of all staff
  • Plan and implement the companies vision, mission, values, competencies and strategies 
  • Set up the companies’ quality programs and procedures 
  • Manage the yearly financial plan, to ensure the achievement of current and future objectives in compliance with the expectation of the directors in terms of growth, profit generated and quality of service.


  • Hit annual revenue targets for both branches every year
  • Grew the business in Ho Chi Minh by an average 20% year on year
  • Grew the business in Hanoi by an average 18% year on year
Aug 2001Sep 2005

Sales Director - Global Customer Logistics

DHL Express Philippines
  • Sales Director, included recruitment, facilitation, training and performance management of over 20 staff.
  • Responsible for the business development and strategic account management for DHL’s top 100 customer base in country.
  • Set up DHL’s logistics programs in the Philippines (Strategic Inventory Management Systems)
  • Full P&L responsibility.
  • Member of the Manila British Chamber of Commerce.
  • DHL representative on SEIPI 
Sep 2000Jul 2001

Industry Sales Manager

DHL Express UK
  • Led the automotive division for DHL UK, managing a portfolio of over $25 million accounts from OEM's to tier 1, 2 and 3 suppliers 
  • Responsible for recruitment and training and development of various middle and senior management roles
  • Business Development Manager and country support for top accounts  


  • Implemented various regional logistics programmes including:
    • Ford VOR Spare Parts - European distribution
    • GM Customer Satisfaction Surveys
    • Ford European recall distribution 
May 1998Aug 2000

National Key Account Manager

DHL Express UK
  • Responsible for the development of a portfolio of accounts in the automotive sector, namely: Ford, General Motors, Unipart, Fiat and Rover Group. An annual turn over of 25 million UK Sterling 
  • Worked with the Field Sales Force in the country to develop national account programmes and contracts.


  • Increased revenue across the portfolio by over 15% in a 2 year period, also increasing profitability by over 6%  



Kingston Upon Thames University


I will be returning to the UK after 15 years experience in South East Asia. I am looking for a senior commercial role in a B2B environment,