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Chris Honour



Sales Director with over 15 years' leadership experience in Europe and  APAC with multi-national companies. Business Development specialist, very results oriented, with highly developed analytical thinking.

A strategic thinker who possesses the capacity to formulate unique business solutions for large key-to-the mission initiatives and the tenacity to attract, recruit, and manage the teams that execute them. Proven ability to identify synergies that enable business growth coupled with the ability to execute them in both stable and unstable environments. Passionate about identifying new revenue opportunities, securing customer loyalty, and forging long term relationships with external and internal business partners that drive results


  • Sales Management
  • Buisness Development
  • Strategic Planner
  • Financial Management
  • Strong regional experience in Europe and APAC
  • Cross-cultural competency and interpersonal skills
  • Excellent communication skills

Work History

Nov 2015Present

General Manager

BDP International (Vietnam) Ltd
  • Drive all area of the business in Vietnam for this global logistics company, implement SEA strategic directions and initiatives.
  • Sales Director for Cambodia, Laos and Myanmar, working with partner companies
  • Establish regional business plan to create sustainable, profitable organisations.
  • Drive delivery excellence programs across the businesses, including: HR,  ERP and procurement team.
  • Implement change programs where required and coach and mentor all personnel


  • Developed new business worth over $550,000 per year in 1 year: 3PL, customs brokerage and forwarding. 
  • Awarded Supply of the Year Award 2016 for DuPont.   
May 2011Oct 2015

Business Director

Indo Trans Logistics - Vietnam/Thailand/Myanmar 

Targeted directly by ITL for a new position to work with SingPost to set up eCommerce service in Vietnam for Quantium Solutions. Then to bring cohesion and sales performance improvement to all business units in Vietnam, Thailand and Myanmar.    

  • Define Sales KPI's for all business units
  • RFI, RFQ leader for all business units
  • Oversaw the ERP implementation program, which included CRM, TMS and WMS.
  • Recommend and improve sales structure of all business units to create Best in Class Sales Teams.
  • Put contingency plans in place for succession management for key management positions 
  • Manage the relationships between different Business Unit Managers.
  • Directly manage the Business Development Group in Vietnam, a team of multi national (Thai, Japanese and Korean) Trade Lane Managers.


Set up and launched Quantium Solutions Vietnam:

Won various RFQ's working with partner companies ( ITL Keppel, ITL Mitsubishi )   

Jan 2007Apr 2011

Country Manager

JVK International Movers - Vietnam
  • Drive the Sales and Marketing, Operations, Finance, Customs and Customer Service Functions for Vietnam
  • Restructured the management team in both Ho Chi Minh and Hanoi.
  • Plan and implement the companies vision, mission, values, competencies and strategies 
  • Set up the companies’ quality programs and procedures 
  • Manage the yearly financial plan, to ensure the achievement of current and future objectives in compliance with the expectation of the directors in terms of growth, profit generated and quality of service.


  • Hit annual revenue targets for both branches every year
  • Grew the business in Ho Chi Minh by an average 20% year on year
  • Grew the business in Hanoi by an average 18% year on year
Aug 2003Sep 2006

Sales Director - Global Customer Logistics

DHL Express Philippines

Went to the Philippines as part of the new country management team, had to restructure and turn around the logistics division in line with global standards. This included: change management, people management, marketing  and PR strategies 

  • Sales Director, included recruitment, facilitation, training and performance management of over 35 staff.
  • Responsible for the business development and strategic account management for DHL’s top 100 customer base in country.
  • Set up DHL’s logistics programs in the Philippines (Strategic Inventory Management Systems)
  • Full P&L responsibility.
  • Member of the Manila British Chamber of Commerce.
  • DHL representative on SEIPI


  • Increased reveune by over 20% and bottom line by 9% 
  • Gained Ford business for spare parts, converting it to a DTD (Direct to Dealer) programme, improving transit time by 24 hours
  • Gained Toyota inbound logistics  
Sep 2000Jul 2003

European Industry Sales Manager

DHL Express Europe
  • Led the aerospace and automotive division for DHL Europe, managing a portfolio of over $150 million accounts from OEM's to tier 1, 2 and 3 suppliers.
  • Directly managed a team of Regional Global Account Managers and Regional Business Development Managers 
  • Responsible for recruitment and training and development of various middle and senior management roles
  • Business Development Manager and country support for top accounts  


  • Implemented various regional logistics programmes including:
    • Ford VOR Spare Parts - European distribution
    • GM Customer Satisfaction Surveys
    • Ford European recall distribution 
May 1998Aug 2000

National Key Account Manager

DHL Express UK
  • Responsible for the development of a portfolio of accounts in the automotive sector, namely: Ford, General Motors, Unipart, Fiat and Rover Group. An annual turn over of 25 million UK Sterling 
  • Worked with the Field Sales Force in the country to develop national account programmes and contracts.


  • Increased revenue across the portfolio by over 15% in a 2 year period, also increasing profitability by over 6%  



Kingston Upon Thames University


Senior C Level position