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Chris is a strategist who possesses the capacity to formulate unique business solutions for large key-to-the mission initiatives. He has a wealth experience in APAC, across a broad spectrum of industry sectors. 

Combines strategic thinking and cultural sensitivity to lead core staff. Possesses operational, organizational and financial performance skills, based on over 20 years of y experience across several global regions . Inspired by seeking innovative ways, methods and avenues to deliver successful business goals. A multi-tasking expert with strong negotiation skills and critical problem solving abilities.Self-motivated professional who thrives in a challenging environment and works exceptionally well in high-pressure work environments.

Core Competencies:

  • Solid Management Skills
  • Financial Management
  • Analytical Skills
  • Strategic Planning
  • People Management and Development
  • Cross-cultural Competency and Interpersonal Skills
  • Communication Skills

Work History

Nov 2015Present


BDP International Ltd - Vietnam, Cambodia, Lao, Myanmar
  • Drive all areas of business in Indochina for this global logistics company.
  • Supply chain solution design, build and execution.
  • Manage the yearly budgeting process for all entities, and monthly P&L reporting
  • Establish regional business plan to create sustainable, profitable organisations.
  • Drive delivery excellence programs across the businesses, including: HR,  ERP, Marketing and procurement team.
  • Implement change programs where required and coach and mentor all personnel
  • Specialist development and management with 3rd party providers, and network optimisation  
  • Manage multi purpose warehouses supporting global customers 
  • Implement SEA  strategic directions and initiatives
  • Set up inter country linehaul trucking operations with 3rd party providers 
  • Pricing and Contract negotiation with all customers, also transport providers, air and ocean freight forwarders and airlines
  • Analyse all marketing, promotional and sales activity


  • Set up 3rd party distribution contracts direct with owners   
  • Developed new business worth over $550,000 per year in 1 year: Key customers in FMCG, distribution, customs brokerage and forwarding. 
  • Awarded Supply of the Year Award 2016 for DuPont.   
  • Logistics consultant to the AMCHAM Manufacturing Committee
May 2013Oct 2015

Operations Director

Indo Trans Logistics - Vietnam, Thailand, Cambodia , Myanmar
  • Brought cohesion and performance management to all areas of ITL business namely: Warehousing, Distribution and Freight and became the Face of Operations for the customers. Presented monthly KPI's to key customers.
  • Initiate fleet utilization management for: Dash Logistics, FTL and LTL Trucking services 
  • Set up supply chain solutions for: Proctor & Gamble, Biersdorf (Nivea).
  • Set up temperature controlled warehousing for Bbraun in Hanoi.
  • Assist ITL Keppel with 3PL solution design for Suntory Pepsico Vietnam, including: Warehouse redesign, Fleet optimisation, design and management, HR management 
  • Set up CRM program with Customer Services team and manage sales orders processing and ERP systems
  • Manage and lead the warehousing team and distribution teams for all business units, and assist partner 3PL's - ITL Keppel, ITL Mitsibishi and ITL/Ceva


  • Ensure flexibility for continuous changing volumes in the supply chain (sales, assortment) by tailor-made outsourcing.
  • Achieved significant cost reduction by continuous enhancement processes and standardization procedures.

Consultant - Manager

Sophie Paris

Set up the Hanoi branch for this eCommerce based Direct Sales company, specialising in ladies fashion, accessories and cosmetics. Set up the northern distribution network to the customer base. Recruited all key staff: Finance, Customer Service, Sales and Marketing and Warehouse/Operations 

Responsible for the strategic and business development of the branch. Full P&L respsonsibility, including operations capacity Set up all events and programmes to successfully launch the branch Manage.  Increase the effectiveness and efficiency of Admin, Finance, Sales & Marketing, Customer Services and Warehouse / Logistics through improvements to each function as well as co-ordination and communication between support and business functions.


  • Ensured a successful timely branch opening, within the budgeted costs.
  • Achieved consistent sales targets for the opening in line with the budget.
  • Set up the eCommerce delivery network in Northern Vietnam

Jan 2007Apr 2012

Country Manager

JVK International Movers - Vietnam
  • Responsible for  the countries performance whilst supporting  the Sales, Operations, Finance, Customs and Customer Service Functions for Vietnam
  • Restructured the management team in both Ho Chi Minh and Hanoi.
  • Plan and implement the companies vision, mission, values, competencies and strategies 
  • Set up the companies’ quality programs and procedures 
  • Manage the yearly financial plan, to ensure the achievement of current and future objectives in compliance with the expectation of the directors in terms of growth, profit generated and quality of service.


  • Promoted from Branch Manager Ho Chi Minh to Country Manager Vietnam
  • Hit annual revenue targets for both branches every year
  • Grew the business in Ho Chi Minh by an average 20% year on year
  • Grew the business in Hanoi by an average 18% year on year
Aug 2003Sep 2006

Sales Director - Global Customer Logistics

DHL Express Philippines

Went to the Philippines as part of the new country management team, had to restructure and turn around the logistics division in line with global standards. This included: Sales,  Change Management, People Management, Marketing  and PR Strategies 

  • Recruitment, facilitation, training and performance management of over 35 staff.
  • Set up  Bid Management Division for RFP response, using deck creation and other media. 
  • Responsible for the business development and strategic account management for DHL’s top 100 customer base in country.
  • Set up DHL’s logistics programs in the Philippines (Strategic Inventory Management Systems)
  • Full P&L responsibility.
  • Member of the Manila British Chamber of Commerce.
  • DHL representative on SEIPI


  • Increased revenue by over 20% and bottom line by 9% 
  • Gained Ford business for spare parts, converting it to a DTD (Direct to Dealer) programme, improving transit time by 24 hours
  • Gained Toyota inbound logistics  
Sep 2000Jul 2003

CEO - Industry Sales Automotive Sector 

DHL Express Europe
  • Led the automotive division for DHL Europe, managing a portfolio of over $150 million accounts from OEM's to tier 1, 2 and 3 suppliers.
  • Directly managed a team of Regional Global Account Managers and Regional Business Development Managers 
  • Responsible for recruitment and training and development of various middle and senior management roles
  • Business Development Manager and country support for top accounts  


  • Implemented various regional logistics programmes including:
    • Ford VOR Spare Parts - European distribution
    • GM Customer Satisfaction Surveys
    • Ford European recall distribution 
May 1998Aug 2000

National Key Account Manager

DHL Express UK
  • Responsible for the development of a portfolio of accounts in the automotive sector, namely: Ford, General Motors, Unipart, Fiat and Rover Group. An annual turn over of 25 million UK Sterling 
  • Worked with the Field Sales Force in the country to develop national account programmes and contracts.


  • Increased revenue across the portfolio by over 15% in a 2 year period, also increasing profitability by over 6%