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Work experience

Let PRFocused assist your company in gaining more presence on the web and social media platforms. We'll do the research, develop strategic plans and enhance branding for your company. Let us create memorable special events and make the right contacts B2B and in the media.


Jan 2009Sep 2010

Media Specialist

Department of Commerce

Media relations and branding of the 2010 Census to 18 million residents and 17,000 plus partners.

Orchestrated placement of major story features in NY mainstream and ethnic media media.

Successfully counseled administrative team for media interviews.

Coordinated marketing strategies with the Census Bureau's national med ia team and Draftfcb.

E-newsletter editor.

Combined traditional and new media strategies to meet marketing goals.

Integrated into marketing mix RSS feeds, video, Facebook, Twitter.

Managed a team of writers, photographers and videographers.

Lead media specialist on regional road tour.


Rutgers University Center for Management Development

Skill set in design, management and tracking of social media campaigns.


Rutgers University