Jan 2009 - Sep 2010
Department of Commerce
Media relations and branding of the 2010 Census to 18 million residents and 17,000 plus partners.
Orchestrated placement of major story features in NY mainstream and ethnic media media.
Successfully counseled administrative team for media interviews.
Coordinated marketing strategies with the Census Bureau's national med ia team and Draftfcb.
Combined traditional and new media strategies to meet marketing goals.
Integrated into marketing mix RSS feeds, video, Facebook, Twitter.
Managed a team of writers, photographers and videographers.
Lead media specialist on regional road tour.
Rutgers University Center for Management Development
Skill set in design, management and tracking of social media campaigns.