Cindy Sun

Cindy Sun

Work History

Work History
Jan 2010 - Present

Founder, Principal Consultant

Pine Consulting International Inc.

A boutique consulting firm providing go-to-market and in-market strategic marketing planning services to North American small and medium sized companies that want to take their product/services to a new market, either geographically or a new market segment. We do so through conducting qualitative and quantatative market research and competition analysis, and providing strategic proposals for customized marketng mix, from brand/product/service positioning, market segmentation, pricing, promotion, distribution strategy, choice of entry point location, local partnership, and merger&acquisition target and financial projection.

Our geographical focus: Asia Pacific (esp. China), Canada and US, Europe

Nov 2010 - Present

Marketing Manager

Pillar to Post

I just joined Pillar to Post - the No. 1 home inspection franchise company in North America!

Named the Best Franchise Business in North America for 6 consecutive years by Entrepreneur Magazine in its annual franchise rankings, Pillar To Post is active across the United States and Canada, now serving over 400 locations in 9 provinces and 43 states.

Every one of Pillar To Post's nearly 700 home inspectors is rigorously trained both in the classroom and on site, and required to continually upgrade his or her skills to keep current with new technologies and professional standards. Furthermore, all Pillar To Post inspectors must carry Errors and Omissions (E&O) insurance, which protects referring agents from liability.

Apr 2008 - Feb 2010

Business Development Manager

Genesis Worldwide Inc.
  •  Handled a global marketing mandate for licensing light steel framing Technology - software, equipment and consulting services
  • Conducted market development planning and execution. Participated in international trade missions, tradeshows and conferences
  • Successfully licensed technology to partner in Vietnam - first Asian licencee and the largest contract in company history.
  • Developed two Genesis solution providers in South Africa

2005 - 2008

Corporate Deveopment Officer

PharmEng Technology Inc.
  • Headed the marketing function of the company and managed successfully all marketing initiatives
  • Developed successful marketing plan, marketing collaterals, search engine optimization, website optimization, managed the CRM, campaigns, events and evaluated ROI on marketing spending
  • Answered RFPs and prepared collateral materials, master services agreements to key clients and achieved customer retention by enhancing new business opportunity with existing key accounts
  • Worked as billable consultant to company clients. Provided outstanding consulting services to the clients
2003 - 2005

Manager, Marketing &Admissions

Bond Education Group
  • Achieved 300+% growth through developing new programs with high job market demand, repackaging existing programs, and through redesigning recruitment commissioning schemeand team building
  • Successfully developed annual marketing plans, media plan, collateral materials and e-marketing platforms including website and search engine optimization tools
2001 - 2003

Key Account &Retail Management Manager, Nationwide

Philips Consumer Electronics
  • Developed key account and retail channel management strategy which maximized retail business performance, and achieved annual growth rate of 22% and 24% in 2001 and 2002 respectively
  • Conducted analysis in market information, competitive intelligence to report at executive management of key findings and strategic implications;
  • Negotiated annual trade terms with multinational retailer headquarters and
  • Successfully planned nationwide trade marketing and retail promotions.
  • Managed a team of national & regional channel-marketing & retail sales managers, which achieved satisfactory personal development goals while meeting company objectives as a team
  • Was elected to Philips global "High Potential Manager" talent pool (2002)


1996 - 1996

Executive Training (Sponsored by GSK)



- Strategic marketing professional with strong career record in the design and implementation of sales & marketing programs and structures yielding higher win ratios, market share and profit margins. - 15+ years experience in both B to B and B to C sectors in marketing technology, consulting services, franchise/licensing business, pharmaceutical products, services and consumer electronics.- Help companies achieve aggressive business results and optimize profitability using cost-effective marketing and outsourcing tools and monitoring execution.


- Go-to-market strategic planning and in-market turnaround strategy- Market research, competitive intelligence; - Designing comprehensive marketing mix for new markets and segments- Supply chain outsourcing from China - Markets of expertise: China, Canada, Asia Pacific Rim, US, EU


Networking, Internet, Reading, Painting, Swimming, Travel, Shopping



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1994 - Present

Qualification Certificate: Professional Translator-English& Chinese

City Council of Chongqing, China