Founder, Principal Consultant
A boutique consulting firm providing go-to-market and in-market strategic marketing planning services to North American small and medium sized companies that want to take their product/services to a new market, either geographically or a new market segment. We do so through conducting qualitative and quantatative market research and competition analysis, and providing strategic proposals for customized marketng mix, from brand/product/service positioning, market segmentation, pricing, promotion, distribution strategy, choice of entry point location, local partnership, and merger&acquisition target and financial projection.
Our geographical focus: Asia Pacific (esp. China), Canada and US, Europe