Freelance Account Executive
Think Sales Showroom
Think Sales Showroom, New York, NY2009 – 2010
Freelance Independent Account Executive/Sales Rep
•Manage territory for two men’s lines consisting of wovens, tees and denim (English Laundry, Fender Custom Shop) for the East Coast (Maine to Virginia).
•Supported and generated women’s contemporary sales in the showroom.
•Responsible for the day to day customer service, cold calling, opening of new stores, and maintaining the existing customer base.
•Assisted buyers with placing product in stores; resolved issues with accounts, including credit problems, allocation, order processing, sales, and account follow up.
La Bella-Borsa Inc (Division of R. Siskind), New York2008 –2009
National Sales Manager
• Recruited to relaunch United Colors of Benetton/Sisley as a moderate and better brand and reinforce brand value by eliminating from the off-price market.
•Worked closely with United Colors of Benetton and their corporate merchandising group in Italy for product pricing, selection, and inventory plan for the US Market.
•Achieved 25% increase in sales in first year; opened key accounts (Sam's Club, Amway Catalog, and Bluefly, Zappos, and Shoebuy.com).
•Assisted Directives West/Doneger group on high end accounts; managed trades how participation.
•Handled brand marketing, PR, and product placement; liaised with fashion editors/magazines.
One of three company divisions closed do severe economy downturn.
Van Tassel Inc., New Jersey2006 –2008
Consultant, National Sales/Marketing Coordinator
•Provide expertise and direct services to apparel companies, including branding, public relations, licensing, marketing, trade show representation, and product placement.
•Built and managed in–house and independent rep sales organizations; secured product placements with fashion magazines/editors.
Bander, Product Launch (Long Term Project)
•Arranged special events for product launch; researched and targeted stores; assisted with establishing a strong customer base, as well as develop new prospects in key markets. Developed budget to attend best of class trade shows. Worked with style editors for product placement.
•Collaborated with designer and merchandiser on editing collection and pricing the line.
Trade Show Sales
• Lori Bonn, Gina George and Lucy, Joey Showroom - - Arranged appointments and represented companies at trade shows, including Coterie, ENK, and Accessories Circuit.
Angela WeberPage 2/2
Apparel Industry Experience continued
Aimee Lynn Accessories, New York2005 –2006
National Sales Manager, Account Executive – Apple Bottoms
•Managed $2 million specialty sales across the U.S., including handbags, belts, and jewelry; provided direction to independent reps.
•Collaborated with designers to merchandise the line from concept to final product.
•Assisted designers with all aspects of product development, including trim and fabric design.
•Liaised with licensors for approvals and seasonal direction.
Ecko Untld, Accessories & Sportswear Divisions, New York, NY2003 – 2005
Sales /Account Executive
•Managed overall activities/sales for Ecko Untld Accessories and Ecko Red Sportswear divisions for the Mid Atlantic Territory, both branded lines and off–priced goods.
•Generated new business with Popular Club, Yellow Rat Bastard, and Against All Odds for Accessories Division; launched new division for branded (accessories in men's and women's;) built up small specialty store accounts to $1M within one year.
•Produced more than $2M sales for women's sportswear and men's outerwear divisions.
Broadcast & Film Industry Experience
CNBC, Fort Lee, NJ2001 – 2003
Public Relations Coordinator
•Distributed breaking news transcripts, programming advisories, weekly programming highlights, and monthly programming schedules to business, trade and daily publications.
•Wrote internal employee communications and external media advisories.
•Assisted with supporting in talent support for NBC celebratory events including NBC's 75th Anniversary party and "After Hours with Maria Bartiromo" launch party. Conducted national radio tours for on-air talent and updated press kit material including talent bios, programming synopses and fast facts. Oversaw talent logistics regarding PR initiatives and maintained photo library and resource room.
•Maintained NBC's Media Village Web site.
Anyway Productions, Production/Location Assistant, West Virginia2998 – 2000
Conan O’Brien Show, NBC, Director’s Assistant, New York1997 – 1998
Geraldo Rivera Show, CBS, Production Assistant, The New York1995 – 1997
William Paterson University/Centenary College
Communication Major (Currently Attending)
Computers: Proficient in Microsoft Word, Excel, PowerPoint, AS400, Royal 4 systems