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PROFESSIONAL EXPERIENCE - Leader in several projects as internal consulter with Strategic Consultant Companies (Roland Berger, McKinsey, Deloitte and Customer Researches Enterprises) - Project Manager of Strategy Orientation such as create a Holding Structure, build a Shared Services, Cost reduction Projects (hierarchy level reduction, synergy, etc. - results above R$100 million), Business Plan and SLAs (Service Level Agreement). - Management of Market Orientation Projects (Strategies to rise market share, Customer Satisfaction X Cost benefits, Knowledge of Customer – researches and segmentation) - International Management Experience (USA, Japan, Portugal and Peru) - Management of projects with investments above US$ 200 millions (results in cost reduction of two times Company profit) - Brand Manager / Strategic Marketing /Marketing Plan - Strategic orientation and strong skills in negotiation - Development and Implementation of Business Intelligence Process - New business and new product strategies - Facility in problem solving and result oriented - Presentation and speeches to CEO, Vice-presidents and Directors GOALS Work in Strategic Planning or Marketing Position in companies of telecom, technology or energy segments.


To work in enterprises with high possibilities of career.

Also I am looking for positions with challanges, where I would be able to use all my creativity and leadership qualities to achieve the company goals.

Work experience


Consultor Executivo de Estratégia e Marketing

• Development of New Business Strategy o Analysis of segments and markets to achieve o Development of new services / products of high aggregate value o Development of strategies in M&A • Business Intelligence o Researches of customers o Benchmark of competitors processes o Analysis of customers and cross studies with others data basis o Improvements on data basis (preparing for CRM Project) o Statistic analysis for customer segmentation (B2B and B2C) • Product Management o Positioning and Pricing strategies o Development of positioning for products and segments • Improvements of customers channels o Implementation of channel structure based in segments (and not product) B2C o Matrix structure for Account Managers (based in Industry Segments) B2B • Communication Plan / Publicity / Advertising / Press assessorship o Divulgation of important issues for the press o Change management communication o Development of communication material (electronic and physical midia) • Marketing Programs o Strategic partnership with Volkswagen and Visa Vale o Development of Benefits / Life quality products for Human Resources • Corporate Strategic Project Leadership o Strategic and Marketing Planning o Development of the new Management Model (Holding and Shared Services Structure) o Leadership of cost reduction projects (Synergy, head count and process)
Apr 2000Apr 2008

Corporate Strategies and Marketing Manager

Energias do Brasil
• Corporate strategies o o Corporate Management Model: Holding / Shared Services Area o Cost reduction project o Customer KPIs • Brand Value – image and positioning (B2B / B2C) • Strategic Planning and Budget Control • Strategic Partnership o Workshops B2B o New channel project o Credit Card Payment • Business Intelligence Process o Segmentation (B2B / B2C) o Raising Customer Satisfaction Tax o KPIs strategic analyses o Statistic and predictive models • CRM o Statistic analyses and decision model o Strategies B2B “One 2 one” o Strategies B2C /clusters • Customer satisfaction o Marketing Plan o Mileage Program o Market research • ROI Analyses • Comunication Program
Jun 1996Apr 2000

Technical Program Manager

• Corporate Customers Selling Strategies • Management of Global Telecom (Vivo) Account – South Region • International Project Management o USA: Implementation of the Wireless System– San Diego and Phoenix o Peru: Development of Local Team o Japan: DDI Account Management
Feb 1995Jun 1996

Gerente de Implantação

• Implementation and Operation Management of Switch Center for Cellular Phone System – Telebahia
Feb 1994Dec 1994

Intern - Engineer

Philips do Brasil
Development of solution for production line
Feb 1988Dec 1988

Intern - Technical

Volkswagen do Brasil
Development of solution: Enginee Test


Ana Ikeda

Dr. Ana was my professor at the MBA Program. She was also the Coordinator of the Marketing Area.

Carlos Motoki

Mr. Carlos is the Operational Director of Escelsa.

We worked together in a important project at Energias do Brasil for cost reduction.

Roberto Medeiros

Mr.Medeirosused to be my Director at Motorola.

Dorel Ramos

Dr. Dorel used to be my Director at Energias do Brasil.

We used to have great professional discussions of ideas for Marketing Area.

José Edson de Barros Franco

Mr. José Edson is a kind of my professional tutor and friend of my family.

Daniel Nishimura

Mr. Daniel used to be the Auditor responsible for Asia and Europe at Banco do Brasil.

Today he isworking at Banco Central do Brasil.

Marcos Abe

Dr. Abe is a great Lawer with important Enterprises in his customer portfolio.





Escola Técnica Federal de São Paulo

PMD - Professional Management Development

IESE Business School - University of Navarra

Development of leaders in HR, Marketing, Market Strategies, Business Administration and Leadership



Universidade de São Paulo


Universidade de São Paulo


Use of creativity and Strategy orientation on decision taking: Solution for existent problems Development of new services / products Development of new business from existent portfolio Leadership of Strategic Planning Process Use of KPIs and SLAs to control the strategies
Strategic Marketing
Leadership of several projects in Strategic Marketing: Business intelligence: use of statistical methods to develop decision models Positioning of brand and products to aggregate value to the customer point of view Development of different channels for B2B and B2C customers