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Work experience

Feb 2008May 2009

Managing Editor

  • Established the ‘voice’ of Weplay by managing editorial, content, communications and user interaction strategies for multiple overlapping audiences (parents, coaches, and athletes)
  • Created cohesive strategy to engage site members through a content calendar that blended pro athlete, third party materials and user-generated content
  • Directed production and distribution of multimedia inventory of athlete blogs, video and photo promotional assets
  • Implemented collaborative process between engineering and management teams for development of innovative, user-engaging, and interactive social networking applications
  • Produced lifecycle marketing content for member registration, outgoing opt-in notifications and newsletter messaging
  • Identified and partnered with top coaching and parents experts to create and launch third-party content syndication plan
  • Researched, wrote and copyedited all online content and related materials
  • Webby Awardfinalist for promotional video featuring Peyton Manning, 2009
Jan 2004Feb 2008

Senior Manager

  • Gracie Award for best sports web site from The Foundation of American Women in Radio & Television, 2007
  • Executed and managed all aspects of communication and marketing strategies for,, and team web sites by working with league/team personnel
  • Managed a team of Interactive Services editors to publish a variety of daily content.
  • Engaged fans by creating long-range programming plans and processes to keep sites fresh and relevant
  • Analyzed traffic and revenue metrics to implement best-of-web practices
  • Coordinated and integrated content to support marketing partners, league initiatives, league executives, NBA TV and other NBA Entertainment properties
  • Led and managed event coverage on-site during Draft, Finals, All-Star and other events
Jun 2000Dec 2003

Senior Project Manager

§Web Marketing Association Winner for Outstanding Achievement in Website Development: 2000, 2002

§Developed and executed promotional strategies, interactive web marketing programs and ‘guerrilla marketing’ programs for clients including Panasonic, Nintendo, IBM, Olympus, Nike, Nautica, Citibank

§Coordinated brand-building projects with an extensive focus on communication strategies for brand marketing initiatives

§Managed relationship marketing, database management, web design and content layout for product information

§Oversaw community-based loyalty programs and entertainment content on (Club Panasonic)

§Coordinated integrated communications, including web copy, radio, TV, press releases and media briefs and clients


Sep 1996May 2000

Bachelor of Arts

University of Pennsylvania


Technical Proficiencies
Mastery in Photoshop, Illustrator, ImageReady DreamWeaver, HTML, ASP, XML, FTP, Flash, Avid and FinalCut video production equipment, MS Office and Access suite, Lotus Notes, DB Management and QuarkXpress. PCs and MACs


§TRIAD Trust – Board Member, Chief Information Officer – benefiting HIV/AIDS awareness in Africa (

§UrbanSoccer League participant and 3-time Fantasy Champion


A multiple award winning Web 2.0/social networking pioneer whose strategic community-building expertise, written and multimedia content and marketing savvy has grown site traffic and user loyalty by engaging millions of visitors for both established and start-up organizations.


  • Drove traffic from 0-100K page views/day and 500K uniques/month within six months by creating an engaging, interactive community with athletes such as LeBron James, Derek Jeter, Peyton Manning and Jennie Finch
  • Developed new audiences to increase unique visits and total page views by 70% for the Women’s National Basketball Association by creating and promoting new interactive content
  • Launched online presence for Panasonic Consumer Electronics and promoted growth through viral and guerilla activities