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Work experience

Feb 2011Present

General Manager - Corporate Director of Market Strategies

Sedgewick Homes, LLC

Assisting with market research and analysis for my new operating location.  Pre-construction marketing begins August, 2011

  • Responsible for Development, staffing and Start-up of new Model Center.
  • Full P&L Responsibility
  • Corporate responsibility for marketing budget and local and global strategic marketing development and implementation
Jun 2007Nov 2008

Senior Vice President - Multi-Vertical Sales Leader

Harris Interactive

Held full P&L responsibility for the reorganization and revitalization of the company's two leading business units (Technology, EG&M) generating $70+ million in annual revenues. Consultant to leadership on reorganization and market strategy for CPG and Healthcare verticals

  • Increased sales by 10% through resolution of significant market/brand challenges with existing and potential clients
  • Implementation of a utilization optimization practice
  • Successfully repositioned and integrated Canadian and APAC acquisitions into larger sales force through shared territory/ resource initiatives
  • Reorganized sales and research teams into Consultative Client Partners resulting in increased sales 30-45%
  • Increase in proposal wins due to multi-office implementation of Consultative Client Partners program
  • Development of Client Advisory Board within vertical markets increasing customer satisfaction and RFQ's
Feb 2005Jun 2007

Division Vice President - General Manager

America's Home Place, Inc.

Managed and led 3 independent operating locations including vendor/supply network of 100+.  Managed 12 full-time staff with $15M annual budget

  • Reversal of $1M+ projected losses in poorly performing district
  • Assigned to multiple below-average operating sites; increased month-to-month revenues in each location
  • Decreased production cycle time, thereby increasing customer satisfaction and referrals
  • Weekly staff meetings helped implement workable solutions to meet established company objectives
  • Stream-lined existing client contract terms emphasizing attainable expectations/ results
  • Reorganization of existing staff resulting in increased profitability trends
  • Assisted Division President in development and implementation of enterprise-wide sales training and cycle time management process
Jan 2002Feb 2005

Director of Business Development

Wayne Homes, inc.

Performed analysis of expansion opportunities for Mid Atlantic division of $15B construction firm (parent company was Centex Corporation).  Managed $26M+ in annual revenue.  Promoted from Sales Manager 2004-2005; Served as New Home Counselor 2002-2004

  • Increased client referral rate from 8%-42% (20% above industry average), by integrating production process and staff into sales and design process
  • Successfully hired and trained sales staff division wide
  • Individual recipient of multiple sales management awards, president club awards and national sales awards
  • Individually contributed $17M in sales while managing staff
  • Pioneered unique sales methodology (System of Thirds), resulting in company-wide implementation
Jun 1997Jan 2002

Regional Sales and Operational Manager

Building Materials Wholesales

Corrected flat-lining sales and orchestrated expansion plan. I managed the product sales/services within a tri-county region. Oversaw ~$6M budget/individually contributed $5M in sales.  Promoted from inside/outside Salesperson.

  • Turnaround declining sales, client satisfaction ratings, follow-on sales and increased profits
  • Devised business development plan to address spiraling sales and client satisfaction ratings
    • Increased revenue $800K in first year and $2M by year two
  • Researched and analyzed problems by developing and implementing client advisory committee
  • Established a quality assurance tracking system that ensured the continued success of meeting and exceeding customers' expectations and projected needs
  • Targeted niche of specializing in large strategic projects requiring long-term commitment and expert service 


Jun 2009Jul 2011

Master of Business Administration

Western Governors University
Sep 2002Dec 2005

Bachelor of Business Administration

Catawba College



Executive Leadership Training with Lee Thayer author of “Leadership:Thinking, Being, Doing” - 2007

America’s Home Place; Mold Remediation Certificate, BOLT, Project Management

Pacific Institute, Living the Vision – 2004

Centex Corporation; Project Management, New Manager Training Program, DISC, Behavioral Interviewing – 2003-2005

OSHA; 30 hour construction jobsite safety training course Certificate - 2001 (Expired 2005 with no CE)


15 years experience leading B2B and B2C organizations to maximized profits through improved sales strategies, operational efficiency, and capitalization on new-found market opportunities

  • Decisive and visionary leader of multi-faceted, established and nascent business units, comprising the greatest profit components within the $150m U.S. Business. Well-recognized for a unique combination of conceptual and strategic vision and ability to lead and motivate cross-functional teams to action. 
  • Results-proven business development leader with particular expertise in identification and realization of differentiating market opportunities. Creator of scalable sales/marketing models utilizing multi-dimensional resources to achieve significant year over year sales growth. 
  • Purposeful change agent building, repositioning and merging organizations using systematic processes of organizational synergy & talent detection and optimizing teams to boost returns on investment


Successfully turned around poorly performing divisions within organizations to become profitable contributors by quickly identifying areas of weakness and opportunity and making go/no decisions
Problem Solving/Critical Thinking
Unique capability to operate conceptually as well as implement and lead to successful completion
Verbal and Written Communication
Expert ability to communicate within all levels of a firm as well as public speaking, presentations and lectures.
• Market Opportunity Identification & Positioning
Develop unique go-to-market strategies enabling scalable business growth.  Identify merger, partnership and untapped market opportunities, finding the key synergies that will bring sizeable organizational success and transformation.
P&L Mgt, Budgeting, Cost Analysis, Competitive Analysis
Apply the appropriate resources against clear directives and implementation plans achieving maximum ROI.   
Multi-site & Global Management
Building/Leading top performing diverse and inclusive teams that meet and exceed expectations internally and externally. 
Sales Leadership
Build/Redesign/Refocus lagging Sales and Business Units ensuring sustainable growth through increased customer satisfaction   Successful in identifying, creating and implementing sales and marketing plan that contribute to organizational goals and support sustained growth.    Accomplished at managing and changing plans in response to economic and target market changes.    



Top Gun Sales

Tom Richey School

CCL Graduate

Center For Creative Leadership


Microsoft Corporation (Through Ikon Office Solutions)

Sales Suite

Miller Heiman

Assistant Trainer

Dale Carnegie School

Certified Master's of Business Administration