Work History

Work History
Mar 2010 - Present

Assistant Business Development Manager

Aulcorp Food Marketers

http://www.aulcorpfoods.com/profile/

  • Works with the Business Development manager on private label project generation and execution
  • Identify leads and generate meetings with tier one North American grocery chains on new private label product, sales strategies and promotional campaigns.
  • Assist with the business planning process by analyzing and recommending tactics based on consumer, competitive and customer insight.
  • Identifies, develops and recommends unique business ideas and unique product initiatives and programs to grow private label brand sales, market share and profits.
  • Develops presentations and pitch for company presentations and meetings on potential and current private label projects.
  • Responsible for the account management of current project/productions in all aspects of the product life cycle; product standards, production, facilitation of creative artwork, packaging, price, promotion, logistics, post-analysis and budget.
  • Acting liaison between supplier and client.
  • Responsible for the analysis and reviews of market dynamics, product performance and forecasting
  • Liaison between agency and client for product packaging, design and overall look to maintain brand positioning and integrity
  • Assisting in the redesign of the company website.Responsible for the content and interface design to marry with the target market.

Current Clients include: Loblaw, Target, Aldi, Metro, Sobeys, Shoppers Drugmart

Sep 2008 - Feb 2010

Account Executive

OSL Marketing
  • Obtained clear client requirements for all creative and program activities for projects, program enrollment, campaign management and status reporting
  • Developed creative briefs based on client input, and in turn present project briefs to creative team and other agency departments involved
  • Prioritized and managed projects to ensure efficient team workflow
  • Evaluated copy, layout and artwork, production materials, and makes suggested revisions
  • Worked with Studio and producion to develop all program requirements
  • Monitored the status of work in progress (creative, production, program enrollment, fulfillment, campaign) and client budgets for assigned projects
  • Anticipated delays, estimate overages, and address with clients as necessary
  • Developed and presented a solid understanding of the client's business/industry
  • Kept clients informed of account activity, challenges and opportunities
 

Dare Foods

Large Project Management: Launch of the Bear Paws Minis Sponsorship program for YTV’s Karaoke Star Jr. television show.

  • Worked with both Dare Brand Manager and Corus Entertainment for program elements including POS material, packaging, sell sheets, magazine advertisements, premiums, website launch, event location and décor.

Kimberley-Clark Brand

  • Facilitated the development and execution of small, medium and large size projects such as advertisement material, product packaging, event material and direct mailer campaigns.

  • Worked directly with client, studio and production offices to ensure flow through project life cycle.

  • projects include; 2009 Kotex® National magazine campaign,  DEPEND® National DM campaign and 2010 Kimberly-Clark promotional planning.

Sep 2007 - Aug 2008

Sales and Marketing Coordinator

St.Joseph Media
  • Assisted in the development and management of the WHERE circulation system launch.
  • Responsible for advertising reports and reconciliation of monthly internal financial reports.
  • Assisted the Senior National Account Manager in reviewing proposals and special mailers.
  • Supported the National Marketing Manager with WHERE sponsored events such as WHERE TO DINE, Toronto 2008.
  • Assisted Senior Marketing Managers on WHERE brand plans in all areas of a project (price, promotion, advertising, and packaging).
  • Assisted with creative development on marketing materials, media kits, and PR initiatives.
2004 - 2007

SUMMER STUDENT POSITION

Toronto Hydro

Inbound Call Service Representative           

·Assisted with billing and collections and other customer inquiries

·Responsible for the activation of new customer accounts

·Explained to customers various programs and initiatives of Toronto Hydro

Education

Education
Sep 2010 - Present

CERTIFICATE IN E-BUSINESS & WEB MARKETING

University of Toronto
Sep 2004 - May 2007

BACHELOR OF POLITICAL SCIENCE & ECONOMICS

McMaster University

Specialization in International Relations and Immigration Policy

Skills

Skills

Photoshop, Illustrator, InDesign

mac proficient

Public Speaking

PC Microsoft Applications (Excel, Word, PowerPoint)

Summary

Experienced in Marketing, Project and Product Management, and Client Management within a publishing, agency, and client environment, I am capable of working effectively in a fast paced workplace. I know how to build strong relationships with both internal and external stakeholders and I work well under pressure. I am currently seeking a management fulltime position in an organization that can provide me with a challenging environment and a rewarding working experience.

Objective

  • Career Opportunities
  • New Ventures
  • Expertise Request
  • Reference Request
  • Consulting Offers
  • Job Inquires
  • Business Deals
  • Meeting New Connections
  • Bouncing ideas back and fourth

Interest

·Etobicoke Human Society Volunteer

·Specialty Cake and Cupcake designer

·Yoga, Dodge Ball, Volleyball, Snowboarding, Facebook