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A professional hospitality position that will utilize my management and leadership skills toward improving the company’s growth and long term viability as a successful business concern.


Results-driven hospitality professional. Over 20 years experience and strong background developed in Europe, Caribbean, Mexico and USA. Several positions held in Management, Sales & Marketing with urban hotels and high level complex/resorts. Decisive and high strategic operator driving rapid results in revenue increases. Operations Management

Turned around marginal operations into profit centersMajor profit and loss responsibilities (GOP)Supervised hotel/resort opening, expansion and renovationsInitiated and followed up  yearly Business PlansSupervised Sales and Marketing responsibilities Development of special events Rooms Management and Food & Beverage OperationsDeveloped and implemented general policies and procedures including Quality Assurance Control and Customer Satisfaction

Sales & MarketingContracting and negotiation of rates and allotments with major Tour Operators

Short, medium and long term Forecasting

Market Analysis

Reservations Department Operation (Rooms inventory control and management of rates)

Develop and follow up of revenue and expenses budgets

Revenue and Yield ManagementExperience in commercializing new opening and expansion projectsIncrease revenue through target marketing and proactive sales actionsDevelop business/action marketing plans that will promote expansion of businessEstablish productive business relationships with decision-making Executives of major Key Accounts (Tour Operators, Corporate, Associations, Government, Leisure, Incentive Travel, Meeting Planners and E-commerce) Make sales operation more efficient increasing profitability through development of proactive departmental action plansPeople-oriented leader who builds strong corporate culture and staff developmentCustomer service relations specialistMulti-unit experience

QUALIFICATIONS• Market Analysis• Forecasting• Incentive Travel• Target Marketing• Tour Operators Contracting• Corporate Account Management• Special Events Planning• Business Relations Management• Profit Center Management• Communications• Planning• Time Management• Staff Development• Troubleshooting• Leadership• Customer Relations• Scheduling• Promotions• Revenue & Yield Management

Work experience

Jan 2009Dec 2009

Director of Sales & Marketing

NH Hoteles Cuba

NH Parque Central, La Habana ***** (278 rooms)NH Krystal Laguna Villas & Resort **** (690 rooms)Contracting/negotiation of allotments/rates with Tour Operators in Canada, Europe and SudamericaImplemented action plans to reach business objectives (volume, profitability, market share)Directed hotels commercial activity designing rates structure based on commercial policy, occupancy level and market evolutionIdentify commercial opportunities reaching with potential accounts making personal sales calls and presentations of the hotels and servicesFollow up of commercial objectives and each one of Key AccountsDirecting and motivate a team of 5 persons establishing defined commercial targets for each one of sales people

Apr 2007Dec 2008

Director of Sales & Revenue Management

Aquaria Hotels

Hotel chain with properties in Costa del Sol and Huelva. Expansion plan of new openings in Sevilla,Córdoba, Granada, Valencia, Alicante and Algarve (Portugal)

Contracting/negotiation of allotments/rates with Tour Operators and E-commerce (B2C y B2B) in Europe and Spain. Sales Management. Development, implement and control of Revenue Management system in order to optimize the yearly targets of occupancy and average rate in each property.Directing a sales team of 3 personsResults: Signed up 78 contracts achieving an occupancy rate of 60% and 63 € per room (average rate) in new opened hotels

Aug 2002Feb 2007

Director of Sales & Revenue Management

Bahía Príncipe Riviera Maya Resort (México)

Gran Bahia Principe Tulum ***** (810 rooms)Gran Bahia Principe Akumal ***** (630 rooms)Gran Bahia Principe Coba ***** (1080 rooms)Managed general contracting including US, Canada and Europe marketsContracted/negotiated annual allotments and rates in Sudamerica and Mexico markets, E-Commerce business (B2C & B2C) and Local Receptive Tour Operators (DMC) Managed a total inventory of 2520 rooms based on “De Luxe All Inclusive” Supervised/controlled reservations department implementing Revenue Management systemDirected a sales/reservations team of 10 persons

Nov 1997Jul 2002

Director of Sales

Oasis Hotels & Resorts (Corporate Sales Office USA & Canada)

Transferred from Cancun Operations. Directed sales responsibilities for Oasis Hotels & Resorts, a major hotel chain that owns and operates 5 resorts in Cancun and Riviera Maya totalizing 2,200 rooms. Contracted/negotiated annual allotments and rates in US & Canada markets. Supervised/controlled Central Reservations Department operation implementing Revenue Management system.Directed a team of 8 personsAchievements: Increased sales over projected annual budgets from $26 to $34 USD million within a four years period (1998-2002)

Jun 1995Oct 1997

Director of Operations

Grand Oasis Resort (Cancún, México)

Directed resort operations of Rooms Division, Maintenance, Food & Beverage including seven restaurants and eleven bars supervising six Department Head Managers.

Achievements: • Created in-house marketing plan initiating promotions/incentives program and training personnel in sales effectiveness which increased sales 20% in Food & Beverage.• Established and managed cost reduction program accomplishing results of 25% yearly. • Improved customer satisfaction ratings from 77% to 92% in less than three months.

Sep 1990May 1995

Hotel Manager

Occidental Hotels & Resorts

Several management positions held in Caceres (Spain), Dominican Republic and Miami as Hotel Manager and Resident Manager




Hotel Management

Hotel Management School

Graduated Superior Studies in Hospitality & Tourism

San Isidro Institute. Madrid


Revenue & Yield Management
Negotiation capacity
Communication and Interpersonal Skills
People Development
Analytical Capability
Business Judgment