A talented communications professional with more than 20 years of experience in corporate communications, marketing, public relations and publication management. Proven track record in developing communication plans that contribute to the company's marketing objectives. A master of multitasking. Quick study on varying subject matters with the ability to synthesize information into language understandable for target audiences.
Nov 2010 - Present
Founder and Principal
Through Swizzle Communications, Susan brings her extensive background in corporate communications, public relations, custom publishing and marketing communications to each client engagement. Services provided included writing and editing, project management and strategy development.
Mar 2006 - Nov 2010
Managed editorial department and provided client management for custom publishing company specializing in magazine publishing in both print and digital media. Led editorial department. Oversaw development of all company-generated content. Developed e-newsletter product. Wrote content for company marketing materials, website and e-newsletter. Participated in pitching potential clients and developed processes for new client launches. Wrote, edited, managed content and production of work for multiple client publications. Client list included The Ohio State University Medical Center, Inova Health System, American Insurance Association, University of Michigan Medical Center, UConn Health System and IGA (Independent Grocers Association).
Nov 1997 - Mar 2006
Provided freelance writing services and marketing communications consultation on a wide variety of projects. Wrote copy and managed development of several client-produced publications. Edited chapter of book written for risk management professionals. Drafted all content and contributed to development of overall structure for client website. Created catalog content, product manuals and information inserts for toy manufacturer. Developed content for various marketing brochures. Client list included CNA HealthPro, MCIC Vermont, VTech and Visual Edge Creative Services.
Jun 1988 - Nov 1998
Manager, Corporate Communications
MMI Companies, Inc.
Managed all aspects of internal and external communications for this healthcare risk management company. Edited client and employee publications. Coordinated communications aspects of investor relations program. Responsible for media relations. Coordinated development of advertising programs and measurement of their effectiveness. Developed marketing communications programs for a variety of insurance and consulting products. Project manager for award-winning annual reports. Developed and implemented communications programs to effectively communicate impact of various corporate reorganizations and employee benefit issues. Managed staff of eight responsible for all corporate communications and knowledge management.