Download PDF

Work experience

Dec 2012Present

Copywriter & Content Strategist

Best Buy
  • Copywriting for hero ads, promos and product details for Best Buy Mobile websites.
  • Branding, UX strategy and voice establishment for relaunches of Best Buy Developer and Best Buy Mobile websites.
  • UX writing and strategy for Best Buy Wedding Registry.
  • Content management and planning for Best Buy Mobile.
May 2012Nov 2012

Associate Intern

Fast Horse, Inc.
  • Copywriting, social engagement and media relations for Coca-Cola brands, Marvin Windows & Doors and various local clients. 
  • Social media management, blogging, UX strategy, media relations and web editing for SweeTango apples. Management of online promotions raised social media reach by 50%.
  • Won internship through social media campaign that required writing, filming and editing video to speak to my creativity and qualifications, and then employing social media and public relations skills to attract voters.
Sep 2011Mar 2012

Web Production Intern & Blogger

Mpls.St.Paul Magazine
  • UX strategy, event calendar management and online content production for all of monthly magazine's content. 
  • Daily blogging on news and events for magazine’s Secrets of the City blog.
Jun 2011Aug 2011

Online Editorial Intern

SPIN Magazine
  • Writing and editorial support for music events, news and features for
  • Social media content production for promotional campaigns.
Apr 2008May 2011


MSU Reporter
  • Responsible for managing a $350,000 budget, developing business partnerships and driving advertising.
  • Recruited and managed a staff of 50+ employees, and worked to develop staff talent. 
  • Wrote more than 200 arts, news and opinion articles.
  • Built a new, award-winning website via WordPress.
  • Integrated elements of new media - video, podcasts, social media - into a publication and its staff that hadn't previously embraced it.
  • Also acted as web editor, video producer, photographer and page designer.



B.A. Mass Communications

Minnesota State University

Studies focused on new media practices, entrepreneurial journalism and film.


Journalism & Copywriting
Specializing in features, advertorial and user experience writing for niche audiences and brand voice and tone.
Web Production
Specializing in content management and strategy with experience in editorial planning, social media management and information architecture.
Creative Direction
Specializing in online and social media content strategy with experience in audio/video production and art direction for promotions, publications and user experiences.


Minnesota Newspaper Association 2011: Best Website, Best Editorial, Best Feature Photo and 2nd Place Arts Reporting


  • Reigning First Avenue & Depot Tavern Diamond Dog-Eating Contest Winner
  • Hiking with my 75-pound labradoodle Louie
  • Homebrewing
  • Basketball, kayaking, yoga and a host of other recreational activities
  • Paronomasia