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Masters of Science (MSc)

London School of Economics (LSE)
  • Specialised in New Media and Marketing
  • Final thesis on viral media and online TV
  • Member of the LSE Debates Society

Bachelors of Science (BSc)

Oxford Brookes University

Was given credit exemption of the first year due to experience

Achieved high 2:1 (top 3 in the batch)

Recieved highest grades for presentation skills in the batch (final dissertation project, grade A)

Was charged with the development of a professional paid interactive DVD to raise investment for their new school of technology

Work experience

Mar 2007Present

Creative Director/Ceo

Girrah Ltd

Girrah Ltd is a competitive New Media and technology company aimed at providing innovative and highly creative web, 3d and other new media solutions


  • Managed a team of five web developers
  • Directly responsible for the creative direction and execution of the projects undertaken by Girrah
  • Launched innovative projects such as “the spinning eye” (
  • Directly responsible for managing client interactions and developing accounts
  • Managed the growth of the company from only one employee to a team of five

A few notable projects: DVD for 3ME-Training system (appraisal) for SavillsHTML email campaigns for: Ultragloss ltdBrochures/flyers: Idea Carbon ltd

Jan 2003Sep 2004

Project Manager

ICWFD (International Comission on Workforce Development)

“ICWFD” is a California based 501(c)3 Non-Profit public charity organization (Tax ID # 20-3097851) that is enabling the workforce of G77 Developing Countries (DC’s) to compete in the current and future global economy


  • In charge of the design, layout, development and execution of 360 degree e-learning project
  • Managed the recruitment and training of resources to develop their 360 degree e-learning project
  • Managed the day to day development of the 400+ courses. (which have now grown in number over the years developed by the same team I recruited and trained)
Jan 2001Jan 2003

Partner and Creative Director

Freelance consultancy: Sixth Sense

Web, 3d, print and interactive media consultancy


  • Provided Web design, web development , print design, 3d animation and e- marketing consultancy to various companies such as : Nestle and Rage Hockey
  • Designed various websites, corporate presentations, logos and 3d walkthroughs


Viral: I consider viral marketing a specialty, In the early days of you-tube (late 2005), I helped       launch a successful viral video campaign for Rage Hockey. Beyond that I am adept at using       existing social networking infrastructures such as Facebook and linked in as well as coming up       with new and innovative ways to virally market a product or service.
Web: Having managed the development of multiple standards based websites; I have an       understanding of W3C and accessibility standards achieved through XHTLM markup. I am       proficient at setting up PPC campaigns on google Adsense as well as setting up HTML email       campaigns (using campaign monitor).
Design: Being a designer first and foremost, I have a keen eye for aesthetics and detail, this       coupled with my proficiency with Adobe Photoshop and Illustrator as well as 3d design and       animation tools (such as 3ds Max) allow me to actively contribute to the delivery of exceptionally       designed web, print and animated products


Having been at the forefront of a number of startups over the years, I have developed strong entrepreneurial, communication and leadership abilities. I thrive on a client facing role and being at the forefront of creative initiatives. I am extremely energetic and truly passionate about new ideas and get genuinely excited devising and implementing unconventional methodologies in order to solve complex issues.      

Having setup and managed offshore teams, I understand the importance of clear communication and effective pre planning before implementing any new ideas. I also have extensive experience managing people and resources onsite, remotely and over large distances and time differences.