To help lead your Marketing department to exceed the goals in: top line revenue, profit margins, bottom line income, cost containment, reach, penetration, market share, brand awareness, and product development.
Marketing leader with a proven record of delivering financial results and developing winning strategic plans. Experience leading organizations during high-growth and declining market scenarios as well as business integrations. Coach with the ability to drive change and build high performance organization across disiplines. Successfully streamlined product lines, discovered unfulfilled niches, and developed/launched new lines that provided value to the customer.
I am a natural puzzle and problem solver with ability to see the big picture yet equally adept at executing the tactics needed to take advantage of opportunities. Expertise in: -Designing, implementing and distilling "Voice of Customer" campaigns into essential value propositions -Improving Financial Metrics -Strategic Planning & Development -Brand Positioning -Business/Market Expansion -Innovation/Product Development -Channel Management -Talent Development -Strategic Supplier Relations -Distribution Partnerships
Market research (Voice of Customer), brand management, customer service, direct marketing, inventory management, market planning, marketing communications, merchandising, Stage Gate(TM) new product development, product marketing & new product development, strategic planning & marketing, consumer and industrial product development & life-cycle management.
Voice of Customer
Sep 2010 - Present
Pro Bono Marketing Consultant
Providing strategic and tactical marketing expertise to under-funded local and national non-profit organizations, to expand reach, improve penetration and increase exposure/donations.
Mar 2008 - Nov 2009
Product Line Manager
National Starch and Chemical
Responsible for P&L, product pricing and product/inventory control. Developed and implemented strategic and tactical marketing plans for the dry thermal product lines.
lDesigned and implemented extensive Voice of Customer interview/market study for $110 MM market segment. Uncovered additional $30M opportunity in under optimized product class.
Sep 2005 - Jan 2008
Product Marketing Manager
Managed all product related functions for arts and craft lines including: product life cycle, P&L, vendor relationships, internal direct reports, field research, inventory control, data integrity, product development, packaging and pricing.
Turned around three different product classes from 10% decline to 3% increase in sales.
Launched 165 sku line to expand company's breadth of products into previously untapped market.
Aug 2003 - Sep 2005
Directed all marketing activities for a construction, material handling and industrial tool manufacturer from budgeting, planning and creative to implementation and final metrics. Handled all advertising and promotions for all new and existing products. Determined and evaluated market share and market size. Coordinated for trade show appearances including booth creation, budgeting and promotional materials. Enhanced distribution by utilizing both direct and dealer distribution channels.
lCoordinated, ran and measured 15+ trade show events per year that generated 70% of the annual revenue.
lInitiated web based as well as standard lead generation and tracking systems by renewing and updating website and electronic information capture; doubling direct mail efficiency rate.
lInstilled new metrics and procedures to optimize budgetary control and clarify responsibility for marketing department.
lRe-organized and re-motivated team of three creative and administrative associates to become a stand-alone support department.
lInvestigated market opportunities for penetration into new current markets that generated an additional $500,000 income.
Feb 1998 - May 2003
Directed all advertising and public relations including budgeting, planning and creative, for a transit supplier dealing in air hoses and socket weld fittings. Responsible for strategic and tactical marketing plan, forecasting, costing and promotions for all new and existing products.Determined and evaluated market share and market size. Created and implemented strategic and tactical marketing plans to address market segment issues. Sole responsibility for trade show appearances including booth creation, budgeting and promotional materials.
Generated Excel sales tracking programs and initiated corrective action plans.
Created and drove product/market strategy for 26 product classes including market segmentation, budgets, promotional programs and forecast/inventory adjustments.
Initiated in excess of 100 new-product launches in 26 different product classes. Directed and coordinated many sourcing programs from in-house production to importing for cost savings.
Jan 1994 - Feb 1998
Key Food Co-Op
Directed and implemented all aspects of newspaper, circular and promotional materials from layout to final production and distribution (including budgetary control and billing); coordination amongst corporate departments and between corporate and the 123 co-op members.
lInitiated new circular billing program that saved the company approximately $1,000,000 annually.
lUpdated the billing process to Lotus by creating a financial spreadsheet for each separate project.