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Work experience

Jan 2013Present

Territory Manager East & Southern Africa


ADS-SAS is an export ICT Value Added distributor, specializing in the fields of access infrastructure and systems security by offering the following solutions: Citrix, MacAfee, Exinda, SilverPeak and NetClarity.Key Roles• Assessing, wining, maintaining, and expanding relationships with channel partners • Building pipeline, achieving sales, increasing profitability, project detection, and partner enablement & recruitment objectives.• Representing the entire range of company products and services assigned to partners.• Defining the growth strategy in my territory• Detecting projects in key Enterprise accounts

Mar 2008Dec 2012

General Manager

Fusion Communication Systems

Fusion Communication Systems,                                                     

Delivers a broad portfolio of information technology applications and business process outsourcing services to clients.

Business responsibilities and achievements

Business Growth

Developed and built business from ground up to generate 8-figure sales annually; established strong customer base comprising of SME, Large corporates and government institutions.

Sales Increases

Increased sales annually by leveraging referenceable accounts to build credibility. Developing a sales strategy for lead generation and qualification to maximize on sale closer.

New Market Development

Opened the market ahead of the competition, persuasively overcoming customers’ concerns about product viability through combination of techniques that included product demonstrations, strong guarantees, and referral lead generation.

Project Management

Managed the implementation of various systems and solutions, ensuring they are done within the set and agreed timelines within budget and meeting client performance standards.

Customer Relation Management (CRM)

Implemented a CRM software ensuring proper monitoring of the sales process and efficient management of existing clients.

Customer Loyalty & Referrals

Produced 60% of all new business in 2011 through referrals. Fostered excellent relationships and referrals by building trust and rapport with customers.

Staff Supervision

Hired, trained, and supervised technical engineers and sales representatives, providing guidance in use of system tools, system deployment, customer interactions, needs analysis and overall sales process.

Apr 2005May 2008

Senior Corporate Sales

Access Kenya

Internet and VOIP sales

Direct Internet and VOIP sales: leads generation, sales presentations and sale closing. I was able to meet and surpass sales targets.

Solution development

Conducting needs analysis and liaising with internal technical team to develop best breed solutions for clients.

Market Research

Conducting market research by analyzing competitor trends and client need changes thus enabling the company to adjust and stay ahead of the competition.

Oct 2003Apr 2005

Sales/Product Manager

Adtel Phone Company


Direct sales; of diverse company products and solutions with varying target market from corporates to individuals investing in the managed payphone industry “simu ya jamii”

Product development

Involved in designing and developing enterprise mobility solutions, this included portable data terminal and SMS software solutions.

Sales Presentations

Created marketing presentations and demo products for multiple exhibitions and country wide product promotion seminars; developed highly effective sales approach that emphasizes on product quality and returns on investment.


Apr 1999Sep 2002

Bachelor of Commerce Marketing

University of Nairobi


Learning is never ending my appreciation and ability to learn new products and solutions quickly and in depth has helped me work and deliver results for organizations in different industries with different target markets and some offering highly complex technical products effectively.
Product Management
Each product and service offered by an organization is unique i am involved in  performing competitive analysis, creating product road-maps, creating presentations that communicate product features & benefits, defining user interfaces, and target markets
Sales Presentation
Experienced in sales presentation going beyond the motions of a power point slides rather engaging potential clients, analyzing there needs and presenting benefits not features
Superior communications--written and verbal--and experienced in tailoring the message to the audience.
New Business Development
New business development concerns all the activities involved in realizing new business opportunities, including product or service design, business model design, and marketing


Moses Njenga

Albert Otochi

Charles Muchiri

Mike Macharia



Experienced professional with more than 10 years of experience emphasizing sales, marketing, business development and channel management. A highly professional, dynamic, impeccably presented and driven person with vast experience of maximizing the awareness, sales and profitability of organization products and brands. Experience working in a fast paced environment and able to quickly understand the mission, vision and values of organizations, their products and brands.


  • Sound expertise in sales
  • Excellent written and verbal communication skills
  • Good communicator
  • Strong Presentation skills
  • Strong networking skills
  • Persuasiveness - Know-how to demonstrate, promote and sell
  • Goal-oriented
  • Strong networking skills
  • Negotiating skills
  • Good Judgment
  • Decision making
  • Lead generation

  • Sales closing


  • Excellent communication skills both written and oral
  • Leadership abilities
  • Strategic thinking
  • Experienced in developing marketing strategies
  • Decisive: Capable of delivering quick solutions to the marketing troubles.
  • Strong sales support and project management, leadership and training skills.
  • Excellent analytical skills
  • Expert in forward thinking & market research
  • Sound expertise in development processes and product marketing.
  • Excellent presentation skills
  • Effective listener
  • Brand Strategy
  • Budget management
  • Web strategy
  • Social media strategy

Technical skills

  • Advanced Microsoft office
  • Excel analysis tools
  • Linux and open office
  • CRM software
  • Web development
  • Unified communication
  • Network security and intrusion

Product Managemet

  • Technical knowledge and background
  • Business aptitude skills
  • Creative, insightful and innovative
  • Coordination - Team working skills
  • Ability to influence people and clients
  • Analytical thinking
  • Quantitative skills
  • Product design
  • Product Placement
  • Pricing strategy