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Work experience

Dec 2013Sep 2014

Business Development Executive

Appsters Inc
  • Managed key account of UK based bedding company “Soft Folds”. Also local accounts of Happa Studios and Red Communications
  •  Managed social media accounts (Facebook and Twitter) of Soft Folds.
  •  Managed local clients of Appsters like by continuously being in touch with them.
  •  Located potential clients locally by proposing business deals. Also explored new opportunities.
  • Researched local markets. Emphasised mainly on Small medium enterprises.
  • Created Budgeted reports, Ad-Hoc reports
  • Managing and analyzing the monthly financial situation of Appsters Inc. Create Monthly reports.
  • Actively taking part in managing financial planning and analysis of the company.
  • Prepare compliance reports 
  • Filed paperwork and maintains personnel records.
  • Assisted HR staff members with various projects throughout the year
Dec 2013Sep 2014

Copy Writer

Appsters Inc
  • Worked with client "Soft Folds", a UK based bedding company, helping them with descriptions of their products
  • Wrote and presented different options to Appsters but also local clients.
  • Helped daily with Appster’s Website and Facebook content
Apr 2012Dec 2013

Research Assistant

National College of Business Administration & Economics
  • Continuous interaction with students, faculty, colleagues, and the public in a very courteous and efficient manner.
  • Responding to varying inquiries from students and screen phone calls for different departments as well.
  • Evaluate correspondence, inquiries and incoming mails while distribute the mail appropriately.
  • Help initiate, evaluate, and implement office procedures at NCBA&E. Monitor office procedures from time to time as well.
  • Research about upcoming student batches from different High Schools in Lahore. 
  • Coordinate new materials and subsequent arrangements for new student orientations.
Jan 2011Dec 2012

Content Writer

  • As a freelancer, I created content and articles for various local firms, especially with Karachi based firm ‘Luminative Solutions’.
  • Copyedited content and articles. And proof read articles from time to time.


Bachelor of Business Administration (Honors)

National College of Business Administration & Economics

CGPA 3.84
Deans Honor List: 5 semesters
Major: Business

Areas of Expertise

  • Expertise in Management, Business Development, New Business Development, Social Media, Social Media Marketing & Analysis
  • Copy Writing, Proof reading, Sales & Marketing, Client Management, Project Management Account Management, Financial Management, Business 
  • Analysis, Ad-Hoc reports, Variance Analysis, Business Strategy, Financial Strategy, Financial Reporting, Business research and Market Research. 
  • Proficiency in MS Word, Access, Excel and PowerPoint.

Additional Information

  • Fluent in English, Urdu, Punjabi and Seraiki, basic proficiency in French.
  • Mentored students of 9th and 10th grade at The citizens Foundation’s School in Lahore.
  • Volunteered at the NGO Olasyar – People’s Friend. Held Olasyar’s first ever youth discussion forum in Lahore.
  • Volunteered at WorkPeace in Lahore as well. I also headed their blog.
  • I claimed 2nd position all over Pakistan in a national essay competition organized by Higher Education Commission and Center for Civic Education Pakistan.
  • Took part in flood relief by leading a team to flood ravaged places in southern Punjab, Pakistan.