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Professional Brief

I'm a professional content writer - blog, website, article, copywriting, resume & technical stuff and a business development expert landing years of progressive exposure in the realm of IT, lead generation & Innovative Content Production. Over the course of my time working across multiple sectors including IT, Development Finance, Hospitality, tourism and so forth, I've garnered a quality of learning and skill-set. In the realm of lead generation I'm amply equipped to tap cutting-edge tools & platforms of the business ranging from inbound & outbound lead gen - mass email marketing, copywriting, LinkedIn Sales Navigator, Data extraction plug-ins like Skrapper, FindthatLead and lead producing platforms like AngelList, Craigslist,, Upwork, PeoplePerHour, Hubstaff,, Catalant etc. In terms of content development, I've written content for scores of individuals, commercial and non-profit enterprises' websites, resumes & study proposals for professionals and students, marketing brochure, articles, blogs etc. I also possess hands-on experience of Cloud Computing products like QuickBooks, FreshBooks and Project Management Media like Asana, Slack etc.

Work experience


Lead Generation Professional | Creative Writer

  • Devising cross-channel digital marketing content strategy.
  • Performing lead generation across various platforms like LinkedIn, AngelList, Hubstaff, PeoplePerHour, Craigslist, Indeed etc through channelizing multiple means like cold emailing, inbound and outbound leads landing process, copywriting and so forth.
  • Curating essential data base relating to leads and accounts.
  • Handling email correspondence.
  • Follow-up with hot leads.
  • Scheduling calls & meet-ups with prospects.
  • Email Marketing.
  • Creative Writing.
  • Resume & Cover Letter Writing.


Business Development Executive | Content Writer

Iplex Pvt, Ltd.
  • Developing web and marketing content.
  • Doing lead generation and landing business prospects.
  • Handling email correspondence.
  • Managed web and mobile app development projects.
  • Worked as a Quick Books mentor in my organization.
  • Consolidation of multiple entities' financial accounts in a group.
  • Conducted interviews of the novices and experienced relating to Quick Books as accounting software.


ACCA Trainee

Ztbl Islamabad
  • Prepared Capital and Operational budget release reports
  • Performed Variance Analysis for the Budget Department
  • Executing funds related affairs
  • Dispensation of files as concerns matters of budgetary demands from various zones
  • Prepared rejoinders on Internal Audit Observations & Reports
  • Performed Banks' Reconciliation
  • Compilation of data as respects unclaimed deposits
  • Using Dynamic Integrated Management Information System Software
  • Performing daily vouchers of funds provided from/to branches
  • Any provisional/added tasks entrusted by the authorities 


Dec 2008Dec 2011

Associate Chartered Certified Accountant

Association Of Chartered Certified Accountants

Accomplished the Professional Ethics Module of ACCA

Majors: Corporate Reporting, Audit & Assurance,

Business Analysis, Corporate Law & Advanced Financial


Dec 2015Dec 2015

Master Of Commerce

Higher Education Commission Pakistan

HEC Pakistan duly accredited equivalence

Jun 2004May 2006

Bachelor Of Commerce

Punjab Group Of Colleges

Obtained the Bachelor Degree in First Division

Advanced Financial Accounting, Cost Accounting,

Business Law, Report Writing & Economics



Watching news, current affairs programs, cricket, writing blogs, and spending time in internet surfing

Microsoft Office Suite

MS Excel

A comprehensive regular practice of the standard and advanced features of the program befitting in a relevant role performed over the span three years in the organization

MS PowerPoint

Prepared organograms and budgetary projections of  the organization

MS Word

Extensive application of the program during the three year's practical experience in the organization

Soft Skills

  • Good interpersonal skills and ability to liaison with people
  • First-rate English language proficiency with paramount written,speaking and good listening faculty
  • Ability to grapple with complex and laborious tasks
  • Execution of affairs in teamwork
  • Upholding probity and fine manners                                                                           

Areas of Interest & Cognizance

  • Research-backed writing, emerging business development practices, technology advancements etc.
  • Innovative writing.
  • Business & Industry specific analysis

Overtures Attended

  • Frequented the ACCA Talent Gymnasium Seminar in 2012 on Competitive Skills
  • Appeared in a Lecture on Presentation Skills in IIUI in 2008
  • Frequented the 5th Annual ACCA Conference 2013 on topics "Education to Employment Bridging the Gaps",Generation Y and E-Professional


Hafiz Muhammad Waqar
Deputy Director Finance
Cell# 0333-5313902
Email: [email protected]

Syed Umair Mazhar (ACCA)
Head Of ACCA Department UCAT
Email: [email protected]
Cell# 0321-5006966