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Work History

June 2015Present

Business Development Project Lead

NetSol Technologies PVT Ltd

As a Project Team lead my highlighted activities includes 

  • Establishing and ensuring that all sales administration procedures relating to the region are properly implemented to support the sales teams in their efforts to accomplish the sales targets
  • Marketing Certain brands to increase their popularity among target consumers with the sole purpose of getting more sales.  
  • Conducting in-depth consumer analysis to determine the image/demand of a brand to implement the selling techniques.
  • Controlling cost in-line with department objectives & Business Plan. 
  • Conducting research to identifying new customers in the assigned region.
  • Getting new Distributors/Brands on board and Retain the old ones through offering more incentives and shaping new strategies to increase the sales volume.
  • Attending trade-fair, Exhibitions & Conferences to promote brands and their sales volumes.
  • Managing people, public relations & marketing agencies. 
  • Managing relationships with the customers and targeted audience.  
  • Initiating and formulating the campaigns to boost the sales.
  • End to End execution of sales plans and promotional campaigns that includes creation of collateral, Distribution of Collateral in various models and measuring the impact. 
  • Managing and motivating the sales team to increase the sales and enhance the efficiency.
  • Managing stock levels and taking decision to control and liquid the stock.
  • Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer.
  • Analyzing sales figure. trends and forecasting future sales.
  • Providing, Organizing and Development of the staff
  • Ensuring Customer services are up-to the mark.
  • Updating management about business performance.
  • Analysis of marketing mix efforts.
  • Creation and execution of SMS and Email based marketing campaigns.
  • Seeking out new opportunities of trade promotions & BTL activities.  
  • Providing information to sales team on how to sell in competitive & saturated market.         
  • Prepare analytic reports to find out the existing customer trends, Sales trends, Segmentation, Consumer behavior in virtual/Conventional market and to calculating the ROI. 
  • Devise and formulate the traditional marketing strategy to meet the sales target
  • Handle all the customer quires regarding the products
  • Continuous follow up with the vendors and the delivery service provider to enhance the efficiency and keep the customer services up high. 
  • Generate sales report on bi-weekly basis to analyse the weaknesses and to measure the strengths. 
  • Conducting Comparative/Competitive analysis in the existing market
  • Generating sales letter and feedback forms to evaluate the standards of services being rendered. 
  • Creating driven and compelling promotions.
  • Understanding the Cost, Pricing and Markup components
  • Attending Sales and marketing and e-commerce seminars as and when instructed by the Management 
  • Communication with all type of institutions to set up the events in order to promote the brand name and to create awareness of the only multi brand e-retailer portal
  • Handling all the operation related to Project and Logistics.
Nov 2013Apr 2015

Area Sales Manager

My Energy Co

During my Stay at this Organization i was held responsible to perform the following duties 

  • Planning & implementation pf sales Strategies to increase the sales in Faisalabad Region 
  • Developing & Executing the plans to promote energy products in Commercial, industrial and Governmental organizations
  • Generating sales of the company's products in the region through a team of salesmen in order to achieve / exceed the annual sales target 
  • Conducting research and identify clients to purchase energy products
  • Coordinating activities with representative of the wide variety of industrial and commercial enterprises, community and business associations and Governmental agencies
  • Conducting comparative research on marketing strategies for energy products
  • Developing business proposals for new and existing customers 
  • Responsible for selling value based solutions for shortage of power.
  • Managing and motivating team to increase the sales and enhance and ensure the the efficiency
  • Analyzing sales figure and forecast the future trends to facilitate planning
  • Ensuring standards for quality, Customer care and health and safety are met
  • Responding to the customer complaints & comments and ensure the prompt reply to them along with the resolutions of their problems
  • Facilitating the retailers in any ay possible to increase the secondary sales 
  • Organizing special events, Promotion and campaigns
  • Attending meetings with the top management and chairing it in designated area to plan and to listen the grievances of the employees 
  • Follow the structure to insure that the organogram is being implemented to avoid the overlapping
  • Updating colleagues on business performance, New initiative and other pertinent issues
  • Maintaining statistical and financial records and present them to show the graphs depicting the upward or downward flow of sales
  • Managing all the stores and the collection centers in the designated area 
  • Deliver the presentation to prospective clients about the advantages of our products and followed up with them in order to close the business deals
  • Respond to inquiries from members of the business community, governmental
    organizations and general public concerning their power needs and their solution.
  • Devise strategies for customer acquisition and customer retention.
  • Prepare the annual marketing budget and track the expenses against the budget.
  • Manage accounts and meet targets relating to revenue growth, activities, profit margin, mix of services & sales.
  • Provide regular feedback to senior management about marketplace and competitor activity
  • Develop effective working relationships with customers through regular meetings and identify and obtain further sales and business development opportunities
  • Provide after sale services to customers
Mar 2008Jul 2010

BD/Territory Sales Executive

OTEC PVT Limited

During my stay i was responsible of the following obligations

  • Selling value based Security Solutions 
  • Building the Business in the assigned area using variety of selling techniques
  • Targeting potential customers and assessing convert-able leads 
  • Identifying new business opportunities through contacting with perspective clients in the assigned market or vertical
  • Cross selling new services to existing clients
  • Identifying Market trends and competitive rate actions and communicating those trends with the management team
  • Developing sales plan to ensure the attainability of the target in the designated area
  • Trade promotion & Local Activation 
  • Developing relations with the targeted audience and managing existing clients 
  • Cold calling companies within the area and establishing needs
  • Networking with businesses in the area and building relationships 
  • Exercising proactive solution development by creating and maintaining client life-cycle program for his/her top clients
  • Assisting and Facilitating in the preparation of RFQ's and bids
  • Identifying the competitive service strengths and weakness of the company and making recommendation for continuous improvements initiative
  • Providing weekly and monthly performance metrics to the sales administrator
  • Understanding pricing and cost components associated with the proposed solutions
  • Making Sales presentation, developing deliverables, Coordinating, Implementing, creating and adding to existing market material where appropriate 
  • Attending trade shows when instructed by the management
  • Entering new customer data and sales data for the clients into proprietary CRM and maintain this information as per company policy
  • Performing other duties assigned by the management like checking and inspection of the collection centers, daily time sheet of the junior staff.  


Sep 2010Oct 2013

MBA (Marketing)

University of Agriculture


Personal & Professional 

  • Analytical Thinking
  • Managing People & Relations 
  • Customers Services 
  • Area Management 
  • Sales skills
  • Retail management 
  • Building and Retaining the relations 
  • Persuasion
  • Ability to work Under Pressure and sustainability
  • Generating Marketing reports
  • Accounting Skills
  • Proficiency in MS Office
  • Business Communication
  • Letter Writing
  • Result Oriented
  • Report Writing  
  • Generating Sales letters 
  • Database Management