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Work experience

Oct 2010Present

New Media Marketing Coordinator

The Canadian Institute

  • Developing and executing a social media marketing strategy for conferences
  • Assisting managers to enhance SEO for conference websites
  • Marketing and promotion of webcast offering and all conference proceedings
May 2010Aug 2010

Marketing Intern

The Canadian Institute

  • Market Research: Sourcing prospect leads and developing targeted lists; monitoring competition; exploring potential marketing partnerships and promotional opportunities with relevant associations, publications and portals
  • Marketing Communications: Writing copy for press releases; preparing, sending and tracking email blasts; assisting with maintenance of websites
  • Marketing Analysis: Performing data mining and preparing analysis reports from past events; leveraging analytics data to improve marketing tactics
  • Social Media Marketing initiatives on LinkedIn and Twitter
  • Administrative duties
Jan 2010Apr 2010

Social Media Intern

Palmleaf PR

  • Managed clients’ social media accounts by researching and sharing relevant content and engaging with fans/followers
  • Researched and summarized relevant content for a fashion website blog (
  • Assisted with picture editing using Photoshop
Jan 2010Mar 2010

Account Executive

MoLo Rewards

Planning and implementing all processes for sales efforts in the Toronto market, including cold-calling, in-person meetings with local businesses and tracking competitive activity

Sep 2009Dec 2009

Marketing Intern

Better Business Network
  • Conducted research to gain insights on marketing options and new technology alternatives for international businesses
  • Set up an online platform using social media tools for personal branding, sharing and discussing content, and developing relationship capital by connecting with professionals and businesses
  • Worked with enterprise communication tools such as PBWorks and Cisco Systems WebEx that enable easy and efficient communication and collaboration in a global economy
  • Prepared audio-visual screencasts using Jing to create online learning resources
May 2007Jul 2008

Engineering Intern

Advanced Micro Devices (AMD)

  • Worked in the Design-For-Test (DFT) team in the Chipset Department
  • Supported the testing process of a northbridge chip by creating and debugging test vectors and ensuring their correct operation before going into large-scale production
  • Communicated effectively with the various Design teams and the Testing team regarding the test requirements to ensure that the tests were performed efficiently


Sep 2004May 2009

Bachelor of Applied Science

University of Toronto

Professional Profile

Digital marketing professional, interested in social media marketing, search engine marketing, marketing communications and research

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May 2010Dec 2010

E-Business and Web Marketing

University of Toronto, School of Continuing Studies