Work experience

Work experience
Oct 2010 - Present

New Media Marketing Coordinator

The Canadian Institute

  • Developing and executing a social media marketing strategy for conferences
  • Assisting managers to enhance SEO for conference websites
  • Marketing and promotion of webcast offering and all conference proceedings
May 2010 - Aug 2010

Marketing Intern

The Canadian Institute

  • Market Research: Sourcing prospect leads and developing targeted lists; monitoring competition; exploring potential marketing partnerships and promotional opportunities with relevant associations, publications and portals
  • Marketing Communications: Writing copy for press releases; preparing, sending and tracking email blasts; assisting with maintenance of websites
  • Marketing Analysis: Performing data mining and preparing analysis reports from past events; leveraging analytics data to improve marketing tactics
  • Social Media Marketing initiatives on LinkedIn and Twitter
  • Administrative duties
Jan 2010 - Apr 2010

Social Media Intern

Palmleaf PR

  • Managed clients’ social media accounts by researching and sharing relevant content and engaging with fans/followers
  • Researched and summarized relevant content for a fashion website blog (
  • Assisted with picture editing using Photoshop
Jan 2010 - Mar 2010

Account Executive

MoLo Rewards

Planning and implementing all processes for sales efforts in the Toronto market, including cold-calling, in-person meetings with local businesses and tracking competitive activity

Sep 2009 - Dec 2009

Marketing Intern

Better Business Network
  • Conducted research to gain insights on marketing options and new technology alternatives for international businesses
  • Set up an online platform using social media tools for personal branding, sharing and discussing content, and developing relationship capital by connecting with professionals and businesses
  • Worked with enterprise communication tools such as PBWorks and Cisco Systems WebEx that enable easy and efficient communication and collaboration in a global economy
  • Prepared audio-visual screencasts using Jing to create online learning resources
May 2007 - Jul 2008

Engineering Intern

Advanced Micro Devices (AMD)

  • Worked in the Design-For-Test (DFT) team in the Chipset Department
  • Supported the testing process of a northbridge chip by creating and debugging test vectors and ensuring their correct operation before going into large-scale production
  • Communicated effectively with the various Design teams and the Testing team regarding the test requirements to ensure that the tests were performed efficiently


Sep 2004 - May 2009

Bachelor of Applied Science

University of Toronto

Professional Profile

Digital marketing professional, interested in social media marketing, search engine marketing, marketing communications and research







May 2010 - Dec 2010

E-Business and Web Marketing

University of Toronto, School of Continuing Studies