ITC Infotech India Limited
- Independently managing relationship for sales offices in North America & Europe for 8 verticals and 9 service lines for the analyst community, outsourcing advisors and international trade delegations.
- Marketing alliance manager for technology partners (SAP, Oracle, etc)
- Worked with Executive team to develop long term marketing plans, sizing, launching new solutions and orchestrate the go-to-market through an integrated marketing campaign.
- Responsible for working with brand team to craft and develop brand and marketing message
- Managed global, multi-million dollar campaigns. Implemented strategic, integrated marketing and communications plans using business knowledge, market research and trends. Led cross-functional teams serving as marketing consultants, providing strategic insight and recommendations to lines of business and global industry groups.
- Responsible for lead generation through different marketing initiatives like Webinars, White Papers, Events, Podcast etc
- AR Program is the best among Tier I and Tier II Service Providers. Proofs can be given in confidence
- AR program ranked among top 10 competitive programs in an independent third party analyst relations consulting firm perception audit. Findings were based upon program responsiveness, access to executives, quarterly interactions, client references, and communications efficacy and program effectiveness
- ITC Infotech presence grew in various marketing channels like Media, Press , reports, analyst mentions to a growth rate of 100% Y-o-Y