Summary and Expertise

BE, MBA, 7 years of extensive experience in marketing, analyst relations, brand management, communications, project management and sales. Developed annual marketing plan & budget, using innovative approaches to integrate campaigns across channels, to support global sales. 

  • Develop, implement, and manage a marketing strategy for IT services
  • Budgeting, financial tracking and focus on return on investment
  • International experience of US and APAC region as Account Manager
  • Understanding consumer and business needs

Work History

Work History
Dec 2007 - Present

Manager Marketing

ITC Infotech India Limited
  • Independently managing relationship for sales offices in North America & Europe for 8 verticals and 9 service lines for the analyst community, outsourcing advisors and international trade delegations.
  • Marketing alliance manager for technology partners (SAP, Oracle, etc)
  • Worked with Executive team to develop long term marketing plans, sizing, launching new solutions and orchestrate the go-to-market through an integrated marketing campaign.
  • Responsible for working with brand team to craft and develop brand and marketing message
  • Managed global, multi-million dollar campaigns. Implemented strategic, integrated marketing and communications plans using business knowledge, market research and trends. Led cross-functional teams serving as marketing consultants, providing strategic insight and recommendations to lines of business and global industry groups.
  • Responsible for lead generation through different marketing initiatives like Webinars, White Papers, Events, Podcast etc

Key Accomplishments:

  • AR Program is the best among Tier I and Tier II Service Providers. Proofs can be given in confidence
  • AR program ranked among top 10 competitive programs in an independent third party analyst relations consulting firm perception audit. Findings were based upon program responsiveness, access to executives, quarterly interactions, client references, and communications efficacy and program effectiveness
  • ITC Infotech presence grew in various marketing channels like Media, Press , reports, analyst mentions to a growth rate of 100% Y-o-Y
Jun 2007 - Oct 2007

Asst Manager -Business Development

Patni Computers Limited

Summary

  • Accountable for go-to-market strategy
  • Solution design for RFP’s and RFI’s
Jun 2005 - Jun 2007

Business Development -

Tata Consultancy Servcies Limited (TCS)

Summary

  • Responsible for business development for TCS BPO
  • Was responsible for transitioning the VeriSign, USA account to India
  • Part of the core team responsible for the growth of TCS BPO
  • Created a specials bids council to facilitate manage large and complex bids

Key Achievements

  • TCS BPO bagged its first KPO project during my presales tenure
Jun 2002 - Jun 2003

PCS Industries Limited

Summary

  • Exceeded sales target of INR 1Cr. & brought the branch to realize INR 4 Cr revenues. Also was responsible for Corporate Sales & Marketing for Rajasthan region for the hardware division

Education

Education
Jun 2003 - May 2005

Post Graduate Diploma in Management

Symbiosis Institute of Management Studies (SIMS)
Sep 1997 - Sep 2001

Bachelor of Engineering

People's Education Society of Information Technology(PESIT)