Carol Evans

Objective

To create cost effective advertising solutions across print, online and mobile platforms that connect businesses with more new customers every week.

Skills

Search engine marketing consultant

Experienced, certified advertising consultant.

Education

Sep 2010 - Present

University of Toronto

This unique and focused certificate covers the broad range of E-Business and Web Marketing fundamentals and tools necessary to the creation, development and implementation of successful online sales and marketing programs.

Sep 2010 - Present

George Brown College

Write dynamic press releases, print advertisements and sales and marketing brochures for products and services. Acquire a grounding in marketing and public relations strategies, the principles of persuasion and the copywriting process.

Jan 2009 - Jun 2009

Seneca College

This subject is an overview of the programs and processes involved in print and web publishing. It is designed for those wishing to pursue a career in Desktop Design Publishing. Students learn about type, preparing graphics, working with colour, and file preparation

Sep 2003 - Apr 2004

York University

Work experience

Marketing and Promotions Coordinator

The Montana Group

Designed, executed and evaluated consumer market trends to create effective sales strategies.Clients include PepsiCo, Island Oasis, and Diageo Brands such as Smirnoff Vodka, Johnnie Walker and Guinness.
Provided support to regional Sales Managers handling sales and marketing activities, promotional launches, product demonstrations and sales team building.

Oct 2010 - Present

Media Account Consultant - Certified Elite Channel

Yellow Pages Group

Responsible for developing client relationships and maintaining relationships with existing clients for Yellow Pages Group.
Daily delivery of multi-media advertising solutions designed to help drive quality leads and Return on Investment.

Nov 2008 - Oct 2010

Media Account Consultant - Certified Aquisition Channel

Yellow Pages Group

Responsible for acquiring new business for The Yellow Pages Group through effective prospecting of new businesses and consolation of non-advertiers.
Designed and planned effective multi-media advertising solutions.
Awarded – Top Media Account Consultant – Highest Conversion Rate - Acquisition Central Region 2010
Exceeded all 2009-2010 Revenue and Unit Targets.

Dec 2008 - Sep 2008

Retail Sales Manager

Ste. Anne's Spa

Responsible for all Retail Product activity including; retail business unit sales forecasts/budgets, staffing, product purchasing, supplier relations, inventory management, client seminars, product training and advertising.
Developed new sales incentives for current staff as well as new programs for all existing employees at St. Anne’s that drove clients into the retail business unit. New programs generated additional 15 percent sales increase in retail products.
Increased the total spend of clients per day by 18 percent in the first three months with new in-store selling techniques and increased supplier involvement in store events.