Training Programs

  • Attended training program “IMPROVING DIFFICULT WORKING RELATIONSHIPS at LUMS
  • Attended training program “ISO-9000 QUALITY PROCEDURES at LUMS
  • Attended training program “MANAGEMENT TRAINING SYSTEM at LUMS
  • Attended training program“SUPPLY CHAIN MANAGEMENT SYSTEM” at ILM
  • Attended a workshop on “TQM” at Lahore Chamber and Commerce Industry (LCCI)
  • Attended a workshop on “CUSTOMER SERVICE” titled vision one at SMEDA
  • Attended a workshop on managerial skills “PEOPLE & TIME MANAGEMENT” at LCCI

Achievements

  • Appreciation letter received from CAMAL (Commercial & Market Advisor Pvt Limited
  • Received appreciation letter from Darby Classics (Buying Services Inc.) USA
  • Received appreciation letter from LCI International, UK
  • Received appreciation letter from Famous Brands Pvt Limited
  • Appreciation letter received from Ammar Textiles Pvt Ltd
  • Performance certificate from Boldson International Ltd, Hong Kong
  • Performance certificate from Homestead Fabrics Inc. USA
  • Best performance certificate from Active Apparels

Objective

My objective is to reach senior responsibility positions in life, that would require strong business and people leadership, extensive passion, imagination and a spirited will to make things happen. At 60, I want to look back and be confident that I have left a legacy behind; a successful business career full of my own and other people's achievements. I also want to be recognized as a person who has touched as well as improved the lives of those around me.

Summary

  • A Textile & Retail Operations professional with over 14 years rich experience in Brand Management, Budgeting, Strategy Planning, Store Operations, Business Development, Supply Chain Management, Merchandising, Marketing with reputed organisations. 
  • Ability to handle multiple priorities and pressure situations in fast pace environment.
  • Worked with major buyers, buying houses, manufacturers and developed liaison and good repute.
  • Ability to think out of the box, Flexible and capable of dealing with constant challenges.
  • With strong sense of responsibility, hands on management and communication skills. 
  • International Exposure and having valid multiple visas of UK & USA.
  • Developed training manual & HR management training at all outlets to improve customer service level.
  • Seasoned, dynamic, goal oriented, having exceptional ability to work under stress with a “can do” attitude. 
  • Expertise in management of Retail Stores; inclusive of executing tasks like Business Development, Merchandising, Layout, Event Management, Inventory Management, Policy Formulation etc. across assignments.
  • Customer focussed and performance driven.

Area of Expertise

►Merchandising Strategy

►Market Intelligence

►Retail Merchandising

►In Store Merchandising

► Cross-Cultural Work Environments

► Vertical Market / Business Development

►Buy Planning & Budgeting

► Sourcing

► Budgeting & Sales Forecasting

►Cost Reduction

►Merchandise Planning

►MIS Reporting

Work History

Work History
Mar 2010 - Present

GM Marketing & Merchandising

Musterhaft (Pvt) Limited

Brands Managed:Super Rifel SPA, Conbipel, Sergio Tacchini, Sasch, Gaudi, MGB- Eagle No 7, Bexley Edition, Mouro Farrine. Authentic FUNDAMENTAL – Matalan, BHS, Dunnes, Avant Premier & Charles Vogele

Key Responsibilities and accountabilities:                                                               

·Heading a profit centre consisting six merchants and a supply chain manager who works in close coordination to achieve the set targets efficiently, consistently increasing revenue and decreasing costs Develop a merchandising plan, which delivers overall business objectives in terms of volume, value targets and delivery phasingand to ensure effective implementation of the plan through meeting the Time and action deadlines set for every week.

·Responsibilities include booking of orders, pricing of products and looking after all the related account and their approvals as in all stages of fabric development, lab dipping, sampling (proto-samples, sales-samples, size sets & pre-production samples.

·Kept up-date knowledge & follow-up on related shipment dates, vessel schedules, lead times, L/C acknowledgement & payments etc.

·To evaluate the specific fabric against the given different wash standard and to make sure the fabric should must dipped with different Indigo recipe to achieve the different wash standards as per the customers requirement.

·In conjunction with line sign off to ensure that an appropriate level of creativity is reflected in the final line selection through close contact with the design team keeping production feasibility as the primary aspect.

·Submit fabric samples for tests & evaluate resultsliaise between production factory and the buyer to ensure correct quality is produced with smooth functioning in all the areas.

·Coordinate all business functions i.e. administration, liaising with buying houses and buyers, costing, sampling, production follow-up, quality control, logistics functions, public relations related work, office management and dealing export team for export orders.

·Prepared work schedule and conduct the meetings with the related staff in order to obtain better results during sampling and production.

·Relationship management with international buyers and dealing with buying houses for profitable product merchandising.

·Monitoring the procedures & systems followed in production to ensure compliance with the quality norms & standards of the company.

Leading a team of 8-10 people including Merchandising, MMC and Fabric Sourcing.

Jun 2008 - Mar 2010

DGM/Brand Manager

Kohinoor Mills Limited

Brands Managed: Dhanak, Kittan, Cotton 2 Fashion & Q Mart Stores U.S.A: LEVI’S, Target, Tommy, VF, PVH, Ann Taylor, Liz Claiborne, Hagger, Arrow, Wal-Mart, K-Mart, White Stag.  Europe: Next, Mango, Zara, Brushka, C&A, British Home Store, Hema, Carrefour, Rose By, French Connection, Harveys, Argos, Farah UK, Tema, Amadues Jeans.

Key Responsibilities and accountabilities:

·Develop Merchandise assortment in partnership with merchandising team & Review product assortment with cross-functional teams

·Maintain expert knowledge of customer base be leading/directing store visits. Evaluate product execution and point of view, get customer and store associate feedback.

·Work closely with Planning team to determine quantities for each style, evaluating at style, class and department level against plans, determining retail prices and presenting information to management.

·Responsible for creating an exciting and trendy product assortment that exceeds the sales volume and profit projections.

·Manage the information flow from Merchandising/Design to PR/Marketing and Production. 

·Lead and inspire the merchandising/design team to develop product for multiple channels of distribution.

·Lead a division of merchandising, sourcing and production team.

·Ensure final product lines are brand-appropriate, innovative, high quality and exceed industry standards.

·Plan current and forecast future business projections based on historical analysis.

·Research and observe standards for merchandise with Visual Team.

·Research and observe competition from design, pricing, presentation, and marketing standpoint, as to consistently stay ahead of the competition.

·Collaborate on the development of all licensed products for the division in coordination with design and licensing team.

·Leading a team of 6-8 people

Jul 2005 - Mar 2008

Manager Sourcing & Merchandising

Irfan Textiles (Pvt) Limited

Brands Managed: Aeropostale, American Eagle, Jimmy Gi, US Polo, Abercrombie & Fitch, Zara, Hang Ten,Slazenger, Dunlop, Timberland, Nike, Puma, Reebok, Adidas & Irfan Sports. etc.

Key Responsibilities and accountabilities:

·Responsible to make the yearly Buying Plans based on the SKU’s and the market feedback.

·Coordinate import-export efforts, dealing with principle companies, take care of related correspondence and documentation procedures also keep an eye on activities of competitors.

·      Conduct regular market visit as per store visit schedule. Gather and analyze market intelligence obtained from Promoters and other media reports about competitor’s prices, brand image, promotional activities, etc and submit related reports.

·Control all marketing operations and resources to support the sale, finance and operational functions, while achieving the set targets. 

·Also guide marketing team in “Developing the brochures for each season products. Training of marketing and sales staff about the product specifications. Presentation of developed products for each season. 

·Prepared work schedule and conduct the meetings with the related staff in order to obtain better results during sampling and production.

·      Drive all mark down activity in liaison with Business Unit Heads based upon merchandise plans, open-to-buy revisions, promotional calendar, merchandise cycle, and historical markdown rates and sell-thru.

·      Coordinate import export efforts, dealing with principle companies, take care of related correspondence and documentation procedures.

·      To be responsible for ad-hoc assignments as assigned by management

·      Leading a team of 6-8 people 

Jul 2004 - Jun 2005

Marketing Manager

Sapphire Fibers Limited

Brands Managed:Russell, H&M Sweden, Zara, Mango, Linex, C&A, Maverick, Hero, Mustang, Often, Pull & Bear, T.J.Max, Nike, VF, PVH, Gap, Oxford, Federated, American Eagle, Chaps, JCP, Tommy Hilfiger, CK.

Key Responsibilities and accountabilities:

·Responsibilities include booking of orders and pricing of products

·Follow-up of export orders from the receipt of inquiries till dispatch, handling customer complaints and updating of order booking status.

·Prepared work schedule and conduct the meetings with the related staff in order to obtain better results during sampling and production.

·Extensive R & D on products to facilitate buyers in their new developments blends i.e. 100% cotton, Polyester cotton, Cool max R, Dri-release, Modal, Fiber dyed cotton/poly cotton blends, UV-cut polyesters, PVA/hollow yarns, Thermolite R  and finishes i.e. Cationic, Water repellent Teflon, Soil release Teflon, Anti-microbial, Moisture management, Silk finish.

·Coordinate all business functions i.e. administration, liaising with buying houses and buyers, costing, sampling, production follow-up, quality control, logistics functions, public relations related work, office management and dealing export team for export orders.

·Leading a team of 8-10 people

Apr 1999 - Jul 2004

Sr. Manager Merchandising

Ammar Textiles (Pvt) Limited

Brands Managed:Nike, Target, Perry Ellis, Duck Head, Fred Mayer, St. Johan Bay, Arizona, Eddie Bauer, Roots Canada, Chaps, Calvin Klein, Orange Int’l, ADS, Speedo, Atkins, State property & VF Asia.

Key Responsibilities and accountabilities:

·Responsibilities include booking of orders, pricing of products and looking after all the related account and their approvals as in all stages of fabric development, lab dipping, sampling (proto-samples, sales-samples, size sets & pre-production samples.

·Kept up-date knowledge & follow-up on related shipment dates, vessel schedules, lead times, L/C acknowledgement & payments etc.

·Prepared work schedule and conduct the meetings with the related staff in order to obtain better results during sampling and production.

·Prepared work schedule and conduct the meetings with the related staff in order to obtain better results during sampling and production.

·Steering merchandising efforts in harmony with the business objectives.

·Relationship management with international buyers and dealing with buying houses for profitable product merchandising.

·Monitoring the procedures & systems followed in production to ensure compliance with the quality norms & standards of the company.

·Leading a team of 12-14 people

Apr 1994 - Mar 1999

Manager Marketing & Merchandising

Active Apparels (Pvt) Limited

Brands Managed:Gap, Old Navy, K-Mart; Northwest Territory, WAL-Mart; Faded Glory, Catalina, Haggar, Di-Port, Duck Head, Echo Unlimited, Mecca, Target Stores, Mossimo, Quick Silver, DC Shoe, Stussy, O’Neill, Guess, and A&F, Sears Stores, Caldor Corp, County Seat, Fred Meyer, Meijers Stores, CRH Hills Dept. Wrangler, Belk Stores, Ames Departmental Stores, Solstice Corp.

Key Responsibilities and accountabilities:

·Job was includes to make the cost sheets, check lists, new product development, and communication with the buyers and obtaining approvals from the buyers.

·Responsibilities include booking of orders and pricing of products

·Follow-up of export orders from the receipt of inquiries till dispatch, handling customer complaints and updating of order booking status.

·Coordinate import export efforts, dealing with principle companies, take care of related correspondence and documentation procedures.

·Prepared work schedule and conduct the meetings with the related staff in order to obtain better results during sampling and production.

·To make the cost sheets, check lists, new product development, and communication with the buyers, obtaining approvals from the buyers.

·Kept up-date knowledge & follow-up on related shipment dates, vessel schedules, lead times, L/C acknowledgement & payments etc.

Education

Education
2002 - 2004

MBA

Al-Khair University

Courses taken included:-

Business Communication Financial Accounting

Principles of Management Fundamentals of Marketing

Computer Application to Business Business Mathematics & Statistics

Cost Accounting Management Information System

Managerial Economics Essential of Banking & Finance

Financial Management Research Methodology for Business

Human Resource Management Marketing Research

Sales Management Strategic Business Management

Tax Policy & Management Production Operation Management

Consumer Behaviour Strategic Marketing

1995 - 1997

MBA

Philippine School of Business Administration (PSBA) Manila
1993 - 1993

D.C.S.

National College of Computer Sciences

Diploma in computer sciences.

Skills

Skills

I.T.

MS Windows, Word, Excel, Power Point, Oracle Applications and Lotus Notes