Mickey Tomar

Mickey Tomar

promo rockstar


A goal-oriented, tech-savvy expert in marketing field operations, with over two years experience in tour management.  Has the ability to setup events, drive branded commercial vehicles, manage/train brand ambassadors, create event summary reports, and handle daily expenses.  An superb manager, with an understanding of the many intricacies of event logistics.

Work History

Work History
Jan 2013 - Jul 2013

DC/MD/VA Market Manager

  • Executed Guerilla Marketing events in the Washington DC area within $4000 budget to augment awareness of Blackberry Z10 and Q10.
  • Managed operations, and logistics which involved maintenance, of the  Blackberry Sprinter Van stocked with Blu Ray players, 8 LED TVs, 32 cell phones totaling over $35,000 worth of assets.
  • Coached, and trained a team  Brand Ambassadors, Assistant manager, and created schedules based on weekly Guerilla research
Dec 2011 - Dec 2011

Brand Ambassador/Driver

Gigunda Group

Performed dual duties as a Brand Ambassador/Driver promoting "Peeps" marshmallows Christmas brand.  Drove to Baltimore, MD everyday from Virginia to pickup Supply Truck, and drive it to various locations in Virginia, DC, and MD where street team distribution was executed, and then returned to Baltimore, MD at the end of the day.

Dec 2010 - Jan 2011

Market Manager

Attack Marketing

Managed a merchandise tour for the "Life is Nutz" brand at various BJ's Wholesale stores in the Virginia, DC, and Maryland area. Setup included a 12' x 12' merchandise display, with lighting that prominently highlights various styles of apparel for Life is Nutz.  Acted as a liaison between Paid Inc and general managers of BJ's Wholesales to coordinate product sales, inventory, and shipping.

Oct 2010 - Nov 2010

Field Manager

Blackberry RIM/Brandcierge

Assisted in the activation of Blackberry's Mobile Tour Marketing campaign, "Bizsmartbuilder," which consisted of a branded minivan that incorporated a dual laptop feature to attract small business owners.  Relayed vital brand messaging through an application on Blackberry's website, and distributed Blackberry collateral. Event setup included the assembly of two Blackberry flags placed adjacent to the Blackberry van, powering of a generator, and connecting laptop equipment.

Apr 2010 - May 2010

Field Manager

AT&T/BMT Promotions

Assisted tour manager in AT&T Earth Day event setup that consisted of a 25' x 25 tent, four LCD panels, four solar panels, a wind energy turbine, and a satellite iPhone docking station.  Consumers could leave their phones in one of 28 solar-powered charging stations.  Communicated with various clients, vendors, and local news media.

May 2009 - Aug 2009

Tour Manager

All Dorm Inc

Managed Comcast's "Move out Tour," at various college campuses that featured a setup of a 13' x13' Comcast tent where impressions were created through a unique "cell phone text blaster."  Drove a 24' Budget truck that stored thousands of boxes picked up from a Fedex Freight warehouse.  During event activation, effectively managed a revolving staff  of thirty university students placing them in previously researched high-traffic areas throughout campus.  In August, the tour shifted to the "Move In," phase, which used more of a guerrilla marketing method involving branded tricycles.

Jul 2008 - Aug 2008

Field Manager

All Terrain Inc

Executed, and managed a publicity stunt for GM Chevy Volt in the local DC market.  Used a SUV to transport branded collateral from a storage facility to four teams of brand ambassadors, who distributed giveaways in four different cities in the DC region.  Conducted daily meetings with Team Leaders to ensure successful execution.




James Madison University


  •  President's List Honor (3.9 GPA or higher) Spring 2008
  • Dean's List Honor (3.5 GPA or higher) Fall 2008



Digital Video Editing

Spanish Speaker