Morris (Max) Maksemetz

Work History

Work History
Apr 2006 - Present

Corporate Category Manager

The IJ Company

Developed Marketing and Merchandising pieces for several vendor’s and exclusive brands of products in the Center of the Plate Arena.

Selected Contributions:

  • Responsible for the direction and operation of the portion control red meat operation in the Tallahassee, Florida Division. Responsible for the P&L, Staffing, Quality Control and overall sales performance. I reduce costs and brought the operation back to profitability in 9 months time.
  • Designed and developed copy, arranged photo shoot and edited a 12 page promotional brochure for portion control steak operation as part of the effort to improve profitability of Tallahassee portion Steak operation. Initial sales exceeded targeted roll out sales by 4.9%.
  • Direct purchasing strategies of four commodity protein buyers. Take advantage of market situations to improve raw costs of product purchased for resale.

·Increased bottom line savings on purchases of over $110 Million in three distribution facilities by 4.5%.

·Served on Purchasing Council of 6 independent Foodservice Distribution Companies. This group advised the procurement departments of said companies’ directions on procurement policies and products.

·Trained managers to set up other purchasing departments.

  • Increased year over year sales by 12.3% in cases and 18.2% in dollars the targeted category.
  • Performed GAP analysis on 4 categories. Eliminated non-performing items and added new items to broadened product offering. Improved sales in all 4 categories on average of 14.2% on a targeted growth of 5%.
  • Exceeded business goal in generation of extraneous income by over $265,000 in a targeted category.
Apr 2000 - May 2006

Distributor Category Manager

Develop Marketing and Merchandising pieces for several vendor’s and exclusive brands of products in the Center of the Plate Arena. Provided leadership and direction to marketing and purchasing associates to guide the creation of marketing materials and insure product availability.

Selected Contributions:

  • Negotiated and outsourced portion control red meat program. Developed specifications, set margins and developed division marketing tools to drive sales.

·Utilized purchasing strategies to improve performance of an under performing group of 4 buyers.

  • Enhance negotiation skills of all 4 buyers through mentoring and guidance.
  • Trained buyers on several product replenishment programs. Perishable products category where just in time inventory sourcing was a must.
  • Negotiated Regional short-term and long-term contracts. Improved overall cost savings by 3.75%.
  • Planned and led execution of service level improvements.
  • Increased profitability on the entire protein complex by nearly 4.4% while increasing sales by over 10.1%
  • Increase funding of internal marketing program from external sources by over $625,000.
May 1995 - Nov 1999

Vice President, Marketing & Merchandising

US Foodservice, Inc.

Austin, TX.         Vice President, Marketing & Merchandising.

·My tenure was short. I was brought in to fill the position when the president who hired me transferred to another division. The new president wanted his guy in my chair.

Knoxville, TN.         Director of Purchasing

·Supervised 8 underperforming buyers. Improved service levels, reduced inventory position [dead/slow and overall] to exceed the targeted levels set by the division president.. Due to the achieved results, I interviewed and was offered the position in Austin, Texas.

Wilkes-Barre, PA.     Corporate Category Director, Center of the Plate

·This position was eliminated at the time of the US/JP Merger. I wanted to get back to the Division level so that I could spend my time with my young children. The Director of Purchasing position afforded me this opportunity.

Jun 1990 - May 1995

Corporate Category Manager, Center of the Plate

EMCO Foodservice Systems, INC.

Design and implement a centralized purchasing method for a commodity protein category utilizing the volume commitments of independent foodservice operators. This was a “Stand-Alone” Program where I was charged to develop, forecast and maintain my own P&L. Development of marketing and merchandising promotions for the several nationally branded vendors to incent customers to purchase products from those partnered vendors in the Center of the Plate Category. Provided leadership and training for personnel on a staff of which I was charged to build.

Selected Contribution:

  • Successfully launched centralized purchasing program to where it was profitable after 13 weeks. Built program to the point of participation level of 86 distributors well in excess of 1.2 million pounds per week.
  • Lead the charge and developed a Sales Training Program for participating distributor companies.
  • Developed a go to market strategy that benefitted participating members who utilized the program to grow their business in the category on average 12.3% annualized.
May 1988 - Jun 1990

• Buyer/Merchandiser Center of the Plate

JP Foodservice, Inc. Sky Brothers, Altoona, PA.

Position eliminated due to centralized purchasing initiative.

Jun 1978 - May 1988

King Prime Inc.
  • A Foodservice Protein Manufacturer/Foodservice Distributor. Responsible for the day to day operation of a protein potion control processing facility. I trained portion control foodservice meat cutters to perform to the quality standards expected by the foodservice industry. I reported directly to the president of the company in a director’s role. I was responsible for the P&L from an operations perspective.
  • Director of Sales
  • Sales Representative
  • Operations Manager

Education

Education
Jun 2001 - Present

Certificate of Merit

Negotiating With Vendors

Continuing Education

Aug 1973 - May 1978

Bachelor of Science, Business Admin.

West Virginia University

Skills

Skills

Microsoft Office

I am very familiar with all of the programs associated with Microsoft Office, My strengths are in Outlook, Word, Excell and Power Point. I am advanced training on all of these programs.

Procurement Systems

I have experience with several procurement systems.

Personnel Management

My management style is that of Coaching and Counseling. I would like to think myself to be a teacher and mentor.

Inventory Management

I have both improved and mentored improvements in inventory turns and obsolute inventory matricies.

Vendor Negotiation

I have conducted and supervised many RFP Processes. I have developed a checklist of steps that are necessary to complete this process successfully.

Objective

I am looking senior management level position that affords an opportunity that will be rewarding for the company and gives me the chance to pass along my vast experience. I expect a challenge with a rewarding experience where there is a high potential for success.

Summary

Marketing/Procurement Manager

Brand Management / Market Research / Strategic Positioning

Results oriented Marketing Professional with a proven track record of accomplishment in planning and leading comprehensive marketing strategies in support of sales goals and objectives in Foodservice Distribution. A meticulous professional with twenty plus years of expertise in managing personnel, negotiating programs, directing the creation of marketing tools and steering the execution of marketing programs. Achieve measurable successes in driving sales growth of targeted markets through the implementation of key projects. Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts.

  • Strategic Market Planning
  • New Market Penetration
  • Marketing Collateral Development
  • Market Research & Analysis
  • Web Development & Management
  • Team Building & Management
  • Direct Marketing Programs
  • Budget Preparation/Administration

Interest

I am married with 4 chidren. Two are growth and starting lives of their own, Justin and Jason. My wife Beth and I have two younger children, daugher Sydney 13 and son Zachary 9. I spend a lot of time with my family.

I am an avid College Athletics Fan. I am a staunch supporter of my Alma Mater, West virginia University.