Marketing Executive with a successful career record of driving strategies and tactics that strengthen revenue and competitive market advantage in startup, turnaround, and expansion environments. Leverages reliable instincts, progressive ideas, and ability to see beyond the status quo to develop differentiated marketing campaigns that achieve the objectives of all stakeholders. Develops processes, tools, and analytics to measure return on marketing investment and build long-term, sustainable business value. Agile learner and driven innovator who “peels away the layers” of complex issues to zero in on, and address key objectives. Experienced and successful in traditional and emerging marketing channels, including mobile and social media marketing. Collaborative leader with a consultative approach, and polished communication skills. Navigates comfortably at all levels of the organization and across functional areas. AREAS OF EXPERTISE • Brand Strategy / Identity • Strategy Development / Tactical Execution • Integrated Marketing / Communications Campaigns • Project Management / Event Management • Media Relations / Public Relations • Client, Vendor & Agency Relationship Management • Internet Planning / Management • Collateral / Promotional Material • Business Development • Communication / Presentation

Work History

Work History
Jan 2007 - Present

Community Services Manager

Parrish Medical Center

Publicly owned, not‐for‐profit hospital located near the John F. Kennedy Space Center; designated primary emergency receiving facility for Space Center crews and ground support personnel. ■ Key member of in-house agency. Lead cross-functional resources and agencies in delivery of marketing solutions ■ Bolster PMC’s already well-established brand identity; ensured compliance to brand standards by creating brand guide used in development of collateral, presentations, and print/broadcast/digital/social media strategies ■ Optimize marketing budget by negotiating media buys ■ Strengthen community familiarity with PMC services by coordinating numerous community events ■ Coordinate media/community relations activities via press releases, events, sponsorships, PR, crisis communications, public speaking, and customer relationships ■ Instill importance of brand consistency across the enterprise by providing brand guide training to all staff ■ Delivered significant cost savings by eliminating yellow pages ads and replacing content syndication contract with free RSS syndication service through WebMD ■ Boosted quality/efficiency of marketing services and eliminated costly redundancies by initiating electronic project tracking ■ Led website redesign; achieved improvements in traffic, bounces, visitor loyalty, and conversion funnel performance ■ Launched website version optimized for mobile devices ■ 2010 Leadership Award and Best Overall Site Design (Silver) from eHealthcare Leadership Awards ■ Created highly successful and innovative direct mail marketing campaign; reminds patients of screening/testing needs based on age and provides hotline/appointment phone numbers and mapping ■ Expanded content optimization, link building, and listings on Google Places, and Yelp; carefully built YouTube channel to manage video content and serve as a place for "listening" on social media ■ Secured sponsorship as official sports medicine program of the Dwight Howard Basketball Camp

Jun 2004 - Jan 2007

Marketing Coordinator

Wesche Jewelers

Wesche Jewelers is a two-story, 15,000-square-foot, landmark building on Central Florida’s East Coast carrying international brands such as: Hearts on Fire diamonds, Kwiat, Lladro, Mikimoto, Rolex, and Swarovski. ■ Established the marketing function for one of the largest independently owned jewelry retailers in the state; integral role in creating a more mature, dynamic brand identity. Key member of the senior leadership team ■ Standardized brand, communications, and marketing initiatives; provided executive team with analytics to measure return on marketing investment and to better understand customers, trends, and competitive landscape ■ Defined communications/marketing strategy; designed, implemented, and tracked all marketing programs/campaigns ■ Recommended media mix and frequency aligned with budget and business objectives ■ Produced, promoted, and managed large-scale special events. Cultivated relationships with civic organizations; established community sponsorships, and processed all philanthropic/donation requests ■ Partnered with brand teams from industry leaders including Swarovski, Lladro, and Rolex watches ■ Trained the sales team on the brand identity, as well as sales strategies designed to meet revenue/profit goals Implemented a cohesive vision for the company's Internet marketing. Wrote and distributed press releases

2003 - 2004

Account Executive

Space Coast Living Magazine

■ Developed new business and accounts for startup lifestyle publication. Built book of business from zero ■ Conducted presentations to potential clients, negotiated contracts, and closed new business ■ Won 12-month contract for the inside cover prior to publication of the inaugural issue of the magazine ■ Generated advertising volume that enabled the magazine to expand from 62 pages to more than 140 pages ■ Negotiated media contracts with ad agency principals and decision makers at businesses throughout the county ■ Cultivated a strong network of high-level contacts including business and community leaders ■ Supervised creation of advertisements for clients and ensured artwork was submitted to printers in a timely and appropriate format to meet aggressive deadlines

2002 - 2003

Marketing Analyst

Hull and Company Insurance
1999 - 2001

Marketing Manager

■ Oversaw many areas of marketing activity including; pioneering eCampus’ CRM program which led to enhanced customer retention and repeat sales volume, data mining to uncover customer segments and product lines ripe for promotion, and creation of reporting systems crucial to measuring marketing progress ■ As Marketing Manger for an Internet start-up, experienced a complete business lifecycle condensed into a relatively short period of time

1998 - 1998

Account Management Intern

McCann Worldgroup

■ Assisted account services team on multiple national accounts including Washington Mutual, Powerade, Seattle Mariners MLB and Ikea Furniture


2009 - Present

MS, Internet Marketing

Full Sail University

Web Marketing Campaign Development, Advanced SEO, Web Metrics & Strategic Analysis