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Education

Sep 2008Dec 2011

Bachelor of Commerce

Concordia University
Aug 2006Apr 2008

Diplôme d'études collégiales (D.E.C)

Dawson College

Work experience

May 2010Aug 2010

Brand Management Intern

Mega Brands
  • Purpose of the job: To assist the Brand Managers of the Blok Squad, Halo, and Battestrikers brands in product development
  • Update the creative look and content of the Battle Strikers' micro site
  • Prepare and update major presentations for key buyers
  • Assist sales representatives around the world
  • Support and guide the Design and Graphic teams with the
  • Develop Project and Graphic Kick-Off Briefs for Brand Managers
Aug 2009Dec 2009

Assistant to the Senior Brand Manager

Beiersdorf
  • Purpose of the job: To assist the Brand Manager in the execution of the brand marketing plan for the assigned brands.
  • Support the Brand Manager in the development and execution of 360º communication programs
  • Coordination of the execution of the different elements of the communication plan with the advertising and media agency as well as all other interveners
  • Update the product section on the NIVEA website and adaptation of the international product specials
  • Prepare monthly sales and consumer pick up reports using AC Nielsen and SAP BW
  • Web competitive research to determine assortment and claims of main competitors
  • Consumer insights research (Key insights, trends, facts) from existing studies
  • Develop PR briefings
Dec 2006Dec 2009

Owner

Montreal Madness Promotions
  • Set up a business to assist Montreal nightclubs
  • Planned events and activities to help nightclubs attract and retain customers
  • Viral marketing, developed and distributed flyers, sold tickets

Interest

  • Participating in tennis
  • Participating in golf
  • Music
  • Learning about advertising
  • Reading history novels
  • Social Media

Distinctions

Volunteer Experience

Food Distributor / Organizer  - Notre Dame de Grace Food Depot, Montreal, Quebec (2006-2008)
  • Greeted and informed clients about procedures and policies
  • Packaged food into distributable portions
  • Restocked storage areas
  • Cleaned and reorganized
Book Filer / Event Volunteer  -  Fraser Hickson Library, Montreal, Quebec  (2004 - 2006)
  • Participated in event fundraisers
  • Aided and informed members
  • Restocked books