Computer graphics

  Macintosh OS and PC platforms Adobe Creative Suite   Quark XPress   Microsoft Office Video: Panasonic HPX 170, Canon 7D Vector Art   Photography   Branding/Identity   Web Design Project Management   Asset Management  Typography

Work History

Work History
Jan 2011 - Present

Marketing/Creative Director

Castillo Graphics and Media

4M World Technologies Marketing Contract

Coca Cola, Mexico National Soccer team poster series 2011/12.

Pro-Bono work for Mujeres Latinas en Accion 2011/12

Music Logo Design for SuperCats and Zafados Band

La Maffia 2011 music CDPACK, Los SuperCats 2011 music CD

Pro-Bono work for Kaleidoscope for Kids, Chicago

Esperanza Health Clinic logo

Flash Banner Series, ADP

Jan 2011 - Apr 2011

Design/Creative Services Specialist

EMI Network

Publications Specialist helping in the transitional work for Vine Line magazine, Ticket Office Brochures and art creation for the 2011 Chicago Cubs season.

May 1998 - Dec 2010

Design/Creative Services Specialist

Chicago Cubs Baseball Club

Publications Project Specialist of the Chicago Cubs responsible for the planning, design and execution of printed material on the desktop publishing system of the Chicago Cubs.

  • Created, designed and executed all aspects of production for: Vine Line magazine, The Cubs Souvenir Program, Cubs Yearbook, and Cubs Scorecard on the publication department’s desktop publishing platform. Also, executed all aspects of production for an assortment of organizational materials, including: information guide, ticket brochures and related materials, media credentials, stationary, posters, signage, billboards, etc.
  • Shot/captured video on and off site to complete special projects.
  • Communicated with several outside vendors to help in the timely, accurate completion of Cubs publications and special projects.
  • Performed final production checks on all project files prior to uploading/sending to printer. Prepared notes regarding specific production/output instructions and prepared instruction of all work orders sent to Pre-Press vendor.
  • Acted as a creative contributor and consultant, in all aspects of project development and execution. Assist with creating, marketing and selling high-quality content for publications and other special projects within other departments; e.g. Spanish website, ad campaigns, etc.
  • Analyzed all trends, developments and software capabilities of the desktop publishing equipment and recommended various ways to enhance the Cubs' DTP operations.
  • Assisted with maintenance and archiving of digital files and printed samples.  
  • Assisted in customer service operations concerning Vine Line subscribers.
Jun 1993 - May 1998

Graphic Designer, Press Production Manager

Chicago Tribune Company ¡Exito! Hispanic Newspaper

I was an integral part of the Graphic Design team that started ¡Exito! a daily newspaper that belongs to the Chicago Tribune (now "Hoy Chicago"). I was able to utilize my expertise as a graphic designer with an advertising and Hispanic background to the fullest. I also managed the weekly press run production and printing.

  • Developed overall page/advertising layout and production for ¡Exito!
  • Created artwork and visual content for various clients and printed special sections.
  • Maintained brand consistency and style guide of master pages and ads.
  • Utilized strong visual and conceptual problem-solving skills for our diverse set of clients.
  • Recommended alternative cost-effective production options.
  • Managed the newspaper print run production at the press site, including plate to paper supervision as well as last-minute press checks on every page.
  • Translated from English to Spanish, and vice versa, stories and advertising.



Microsoft Office 2011

IDES, Arlington Heights

Microsoft Diploma refresher courses

Web Design and Animation CE Certificate

Harper Community College

Web Maintenance and Design of Internet and Intranet website plus Flash animation and Banner creation.

SAIC: The School of the Art Institute of Chicago

Hands-on computer training labs on Mac platform:

Digital Graphic Design lab, Typography and Type Design lab and Desktop Publishing lab

Associate in Arts

William Rainey Harper College
Sep 1987 - Jun 1989

Bachelor of Arts in Communications Design

Illinois Institute of Art (formerly Ray Vogue College of Design)

Emphasis in:

Graphic Design, Illustration, Photography, Retail Layout, Typography, Rendering Techniques, TV Storyboard, Advertising Design, Drawing and Painting


I am an enthusiastic, self-motivated publications specialist with more than 20 years of design

experience between the Hispanic market (8 years), Sports (Chicago Cubs, 12 years), and

external audiences of both the non-profit and private sector. I enjoy working with clients to assess

opportunities and develop visual solutions that can be carried out from conceptualization through

production and distribution. I am eager to learn and quick to react to changing market trends. I have strong skills in both project planning and implementation, as well as strong knowledge of the Hispanic market and trends.


Sports, painting and drawing, health and nutrition, reading and traveling.

Magazine Design

Chicago Cubs Inter-departmental