Work History

Work History
Jul 2010 - Present

Advertising and Public Affairs Specialist

Department of the Army

Support department leadership in execution of targeted advertising, promotions and public relations programs and procedures. Manage media coverage at special events to ensure positive promotions and notify media of events and new programs. Assist with development of edifying, persuasive speeches. Create articles for inclusion in various publications and direct use of news releases. Generate informative, compelling advertisements and liaise with local contacts to discuss ad placement and coordinate production schedules. Produce newsletter and other informational documents and circulate internally and externally.

·Maximize organization’s visibility throughout local area via effective use of social media and other communication techniques.

·Seamlessly arrange for media tours and public affairs appearances as invaluable marketing tactics.

·Established reputation for effectively overseeing execution of promotional activities to garner community interest in organization as well as tracking outcomes for further review and analysis.

Jan 2009 - Apr 2009

Tax Preparation Specialist

Department of the Army

Performed precise and accurate tax preparation procedures according to stringent organizational policies and in adherence to IRS regulations.

Nov 2005 - Sep 2008

Lead Military Pay Technician

Defense Finance and Accounting Service

Executed essential administrative support procedures with emphasis on accurate payment tracking and analysis. Recorded data in computerized system and prepared thorough reports and other required documentation. Developed presentations and desktop publishing projects.

·Promoted to lead role in 2007 with accountability for communicating departmental information throughout organization via monthly newsletter and weekly emails.

Aug 1996 - Sep 2002

Broadcast Journalist

US Army

Excelled in promoting positive public relations through wide range of programs, projects and procedures. Utilized print, broadcast and Internet media to publically disseminate information. Responded directly to media requests or employed spokesperson as appropriate. Liaised with representatives from various community organizations and business to arrange participation in special events. Composed speeches based upon specific objectives and composition of target audiences / solicited presenters.

·Developed and conducted training sessions to inform staff members regarding effective and appropriate methods of handling media communication in high-stress situations.

·Partnered with colleagues to conceive and implement targeted public affairs strategies with emphasis on establishing positive community relations. 

Created and presented news stories for broadcast in Bavaria. Obtained information from interviews and research and organized into unified stories according to time restraints and content guidelines. Produced and circulated documents outlining organizational policies, procedures and activities.

·Recognized for journalistic excellence with two specialized broadcasting awards in 1998.

Education

Education
May 2010 - Present

Masters of Arts

Gonzaga University

Skills

Skills

Social Media Analytics

Strategic Communications

Community Relations

Social Media

Microsoft Office

Adobe Creative Suite

Interest

Hiking

Reading

Research

Forward Thinking

Working out

Custom

Member: PRSA (Public Relations Society of America) Puget Sound Chapter

Summary

Recognized consistently for seamlessly managing media and public affairs as well as proven broadcast journalistic excellence, Margaret Shartel is an adept, creative, and focused PR specialist poised to surpass the challenges inherent in our changing, multimedia, global culture.

Recently, Ms. Shartel leveraged her talent to the strategic benefit of the Department of the Army where she led a team of professionals to create, launch, and project manage a series of targeted advertising, multimedia promotions, and public relations campaigns that supported a positive image of our country’s military endeavors. In this age of critically changing public opinion, she recognizes the need for careful crafting of persuasive speeches, informative articles, and compelling advertisements that are educational, edifying, and unifying for the American public.

In this capacity with Department of the Army since 2010, she created high-impact PR and communications programs and initiatives. In addition, she is technically adept in the range of media technologies to ensure that vital messages are communicated across all media bands. For the Seattle area office where she was stationed she received repeated “Exceptional” ratings for maximizing the organization’s visibility throughout the region via effectively utilizing social media networking and other communication techniques. In this way, she keeps the community, as well as the United States Army personnel, fully informed and responsive to public, community, and global events.

A key to Ms. Shartel’s success is her ability to effectively and positively thrive in diverse environments as both an independent contributor and an integral team member—as demonstrated in earlier roles as a Tax Preparer for the Department of the Army, and an Accounting / Administrative Associate and Marketing Intern Department of Veterans Affairs, at Exceptional Family Member Program and Army Career and Alumni Program. In each position she created external communications programs from scratch including marketing materials and family member newsletters for the Defense Finance and Accounting Service. While with the DFAS she was rapidly promoted to a lead role, an unheard of achievement for someone without an accounting background. In these roles, spanning 2002 to 2009, she held streamlined department-wide communications and promotions by organizing and distributing monthly newsletters and weekly emails.

Previously, between the years of 1997 to 2002, Ms.Shartel built a reputation in broadcast journalism with the (United States Army at Armed Forces Network, Bavaria, Germany; the 28th Public Affairs Detachment, Fort Lewis, Washington.. In these roles, she created strategic and targeted programs, speeches, special events, and communications programs that promoted positive public relations and community relations. In recognition for her contribution to creating exceptional programs, she won two specialized broadcasting awards in 1998. As a morning show DJ, Newscaster, and spot producer, she created the first anti-drunk driving campaign for base soldiers which reduced drunk driving.

As a multitalented professional, she is highly educated, completing a Master’s in Communication and a Certificate in Servant Leadership and Leadership (AGD, 2012, December) from Gonzaga University in Spokane, Washington as well as an Interdisciplinary Arts and Sciences Bachelor’s degree, specializing in Arts, Media and Culture, with an emphasis on Mass Communications and cross-cultural Literature from the University of Washington. She grounded her education initially with two degrees including an Associate in Technology and an Associate in Arts and Sciences (2003).

Portfolio

Secret

US Army