Deanna Moore Latimore

Deanna Moore Latimore

Work experience

Work experience
Aug 2009 - Present

Freelance & Independent Projects

Create and implement strategic marketing and advertising campaigns for various companies and projects.

·2010 U.S. Census- Media Supervisor –Successfully delivered “Hard to Count” demographic during a three phase integrated marketing campaign.

·U.S. Navy Seals-Organized telemarketing campaign for Urban Market Focus Group in Washington D.C.Increased program recruitment by 23% over previous year.

·Community Health Care Partners-NACHC Conference group presentation

May 2006 - Aug 2009

Senior Media Planner/Buyer

The Gary Group

Researched, planned, negotiated and bought all channels of traditional and direct response media for music, fashion and entertainment clientele. Implemented and managed local and national promotional programs. 

Sample music campaigns:

·Lil Wayne (Rap) “Tha Carter III”-over 1 Million sold in first week

·Lady Gaga (Pop) Debut Album “The Fame”-sold over 14 Million Worldwide

Sample entertainment campaigns:

·Golden Boy Promotions

·Ringling Bros.

Sample fashion campaigns:

·Kira Plastinina

·Affliction Clothing

May 2004 - May 2006

Media Supervisor

AdPro Inc.,

Established strategic marketing and communications plans for client products and servicesto support retail sales.Planned and executed in-store on online promotional programs, advertising campaigns and the development of sales collateral materials. Establish and manage internal communication network among client franchisees.Develop and maintain relationships with key media outlets and contacts.

Jul 2002 - May 2004

Local Sales Manager/Director of New Business Development

Radio One Inc.,

Train and manage local and regional spot and non-traditional advertising sales team.Identify and solicit national and local sponsors/advertisers for customized marketing and promotional programs.

Research and create strategic revenue generating opportunities for station group.Consistently lead sales team in exceeding annual budget of 8.5+ Million dollars.

Sep 2000 - Jul 2002

Product Training Specialist

Arbitron Inc.,

Identify and train media and marketing professionals on research, planning and buying using qualitative and quantitative software and data.Serve as a consultant to clients within a 74 market regional.Work with Account Executives to identify new business opportunities through strategic servicing and relationship building.Execute monthly, quarterly and bi-annual statistical reports based on regional training needs.

Apr 1999 - Sep 2000

Account Executive

Clear Channel Radio

Prospect and identify clients for radio spot advertising and integrated marketing opportunities.Solicit and facilitate problem solving analysis and added value opportunities for client base.Design and execute custom marketing and promotional plans and presentations.Evaluate program deliverables to ensure elements are in line with both client and station objectives.

Jul 1998 - Apr 1999

Director of Public Relations & Marketing

Olive Harvey College (City Colleges of Chicago)

Design, create, and distribute press releases, feature stories, print ads, radio copy and all other collateral material for each academic department.Serve as college photographer and spokes person for all college related media inquiries.Plan and execute integrated marketing and promotional campaigns for academic and special events.Establish and maintain local and national media relations.Create and lead student enrollment recruitment campaigns utilizing standard and grassroots programs throughout city of Chicago.

May 1990 - May 1998

Assistant Station Manger/Development Director

WNSB Radio

Train and manage professional and student staff. Produce special events, television and radio productions. Design and execute all marketing, promotional and fund raising campaigns. Prospect, secure and service entire client base for sponsorship program.






WNSB 91.1 FM NPR Affiliate Weekly One Hour Music Countdown (Jazzbeat Countdown) Weekly One Hour Television Talk Show (Discussions) Weekly Two Minute Radio Entertainment Segment (Sundown) Weekly Two Minute Radio Employment Segment (Job Line) Daily Three Minute Radio Local Newscast

Fundraising Event Production

WNSB 91.1 FM NPR Affiliate Celebrity Fashion/Talent Show-1993 National Jazz Artist Concert (Regina Carter & Chuck Loeb)-1994 Annual Radio-Thon Fundrasier 1992-1995    

Mistress of Ceremony

Hampton Jazz Festival (George Wien Productions, Hampton, VA) Town Point Jazz and Blues Festival (Festevents-Norfolk, VA) Capital Jazz Festival (Cliff Hunte Productions, Washington D.C.)