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Work experience

Aug 2005Present

Co-Author

Chinese Flashcards
  • Created new approach to learning Chinese characters
  • Co-authored set of 800 progressively-ordered flashcards being sold by leading Chinese academic press
  • Published in October 2007 and now being sold in China, Taiwan, Korea, Japan, Australia, and the US
Apr 2008Aug 2008

Digital Strategist

Wieden+Kennedy
  • Clients include Nokia, Honda, Nike, Jordan, Disney, and Pixar
  • Conducting research on international markets and making recommendations
  • Mastering and evangelizing emerging media and technology
  • Writing strategic recommendations for search engine optimization
  • Developing content alternatives to Flash-based websites using HTML and CSS
Jan 2008Apr 2008

Global Team Leader

[email protected] (Ogilvy & Mather)
  • Heading up an internal initiative for international collaboration between offices, with special emphasis on Asia, specifically the headquarters in Beijing, China.
Aug 2007Apr 2008

Researcher, Ogilvy Experts Group

[email protected] (Ogilvy & Mather)
  • Contributing to the knowledge base of the agency by doing research and staying abreast of developing trends in User-Generated Content, Social Media, and Web 2.0
Aug 2007Jan 2008

Digital Development Program

[email protected] (Ogilvy & Mather)
  • Trained across each of the six disciplines in digital marketing, including Media Planning, Search Planning, Research & Analytics, 360 Communications Planning, and Ad Serving
  • Gained experience on multiple accounts including The Economist, Kodak, Cisco, Allstate, IBM, Clear Pass, and Six Flags
Jan 2006May 2006

Photojournalist

'That's Beijing!' Magazine
  • Documented events, restaurants, entertainment venues, and special interest stories for the most highly regarded local publication in Beijing for foreigners and expatriates.

Education

Aug 2002Aug 2007

BS

Aug 2002Aug 2007

BA

Skills

Communication
Exceptional verbal and written communications skills Gifted writer with a captivating voice Creative, critical, and independent thinker Highly self-motivated and driven individual
Technology
10+ years of freelance web and graphic design experience Highly talented at interfacing between creatives and programmers Expert with Adobe Photoshop and HTML  
International
Fluent Mandarin Chinese Conversational French Extensive experience living, working, and traveling abroad

References

Michael Lopp

Photography Portfolio

Summary

With relevant education and experience, as well as a demonstrated passion for Chinese culture and language, I believe I can excel as a blogger for Mashable on the China 2.0 trip. I graduated last year from the University of Texas at Austin with a BA in Chinese and a BS in Advertising with a French minor.  I have a diverse set of skills, but I am first and foremost a creative, critical, and independent thinker. I specialize in compelling communication across multiple mediums:  I am an excellent writer, an energetic and engaging speaker, as well as an experienced photographer. In addition, I am fluent in Mandarin Chinese, and lived in China for a full year during 2005-2006.

Online Presence

[Blog] Geeky

http://gee.ky

Melissa has been blogging since blogging existed, and remains a prolific blogger to this day.

[Twitter] @girk

http://twitter.com/girk

As a dedicated Twitterer, Melissa believes her participation on Twitter brings great value to her personal and professional life.

[Blog] MiddleFusion

http://middlefusion.com

From 2005-2006, Melissa lived and worked in Beijing while studying Mandarin Chinese. MiddleFusion is the blog she kept during her time in China.

[Reviews] Yelp

http://mb.yelp.com

Melissa was nominated to be part of the Yelp Elite Team in 2007, after writing 100 outstanding reviews in less than 24 hours. Since then, she has become an active and valued member of the community.

[Photography] Flickr

http://flickr.com/photos/melser/sets/

Melissa has been a photographer for many years, and is an original member of Flickr. With a camera always on hand, Melissa has photos from all over the world. See a few of her favorites from China below.

Selected Honors & Accomplishments

  • University Honors (2007)
  • Dean’s Honor List (2006-2007)
  • Winner, Advertising Media Plan Competition (2006)
  • Ambassador, Institute for the International Education of Students (2006-Present)
  • Honored as one of the “Top 20 Leading Longhorns” by Orange Magazine (2005)
  • Keynote Speaker, ‘Leadership Through Entrepreneurship’ event at UT (2004)
  • Member, Texas Entrepreneurs (2003-2007)

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