Work History

Work History
May 2012 - Present

President/Owner

BulletProof Communications, LLC
Dec 2003 - May 2012

Sr. Director of Communications

Sportsman Channel

·Grew department from one to four employees to execute national, regional and local public relations, consumer marketing, events, and public affairs to increase households.

·Successfully pitch hundreds of interviews/story ideas to trade and outdoor press and orchestrate press conferences while overseeing campaign creation and distribution

·Actively create media briefs and talking points for executives, simplifying potentially complex or confusing messages to our audience.

·Develop and maintain content for marketing/PR materials, including website, corporate presentations, video, brochures, quarterly magazine, monthly newsletters and press releases.

·Secure strategic partnerships with media and national affinity groups, such as National Wild Turkey Federation and Safari Club International/Foundation, ensuring appropriate exposure in our key markets.

·Identify critical issues and legislation for company and act as liaison for Congressional Sportsmen’s Foundation and state/federal legislators. Act as Director of Government Affairs

·Serve as official company spokesperson

·Execute social media marketing program, including YouTube, Twitter and Facebook, and develop strategic interaction on social sites to achieve network’s goals.

·Oversee department budget. Stay under budget and on target with annual goals

2000 - Jun 2004

Public Relations Coordinator

One Call Concepts

·Researched, wrote and edited articles and press releases for external quarterly newsletter

·Orchestrated company events, such as annual company picnic and quarterly Board of Directors meetings/outings.

·Organized and staffed approximately 15 trade shows annually

·Designed and delivered multi-media presentations to utility owners and excavators across Minnesota.

·First contact for 2,000 utility members and thousands of contractors to troubleshoot concerns and resolve conflicts.

1999 - 2000

Lead Office Manager

Western Wisconsin Auto Auction

·Assisted in business development for start-up company, including administrative tasks, inventory management and sales.

Education

Education

APR

APR
1995 - 1999

B.S.

Skills

Skills

Mac Platform

Able to navigate clearly

Microsoft Office

All office software: Email, Powerpoint, Access, Word, Excel. Strongest in Powerpoint.

Summary

An engaging, bright, go-get-it Public Relations/Marketing Communications professional who isn’t afraid to stand up in a crowded room to deliver an impromptu speech or pursade five minutes of time from a Congressman. Gifted with the ability to positively position messages and will demonstrate to executives the “why’s” and “how’s” of a strategic communication plan. An avid outdoorswoman who has created a social media experience for her company on Twitter: @ladysportsman, LinkedIn and Facebook.

Awards & Memberships

Beacon Award (cable industry) for Community Affairs Program - Hunt.Fish.Feed 2010

Member: Women in Cable Telecommunications, Minnesota Chapter Director at Large