May 2012 - Present
Dec 2003 - May 2012
Sr. Director of Communications
·Grew department from one to four employees to execute national, regional and local public relations, consumer marketing, events, and public affairs to increase households.
·Successfully pitch hundreds of interviews/story ideas to trade and outdoor press and orchestrate press conferences while overseeing campaign creation and distribution
·Actively create media briefs and talking points for executives, simplifying potentially complex or confusing messages to our audience.
·Develop and maintain content for marketing/PR materials, including website, corporate presentations, video, brochures, quarterly magazine, monthly newsletters and press releases.
·Secure strategic partnerships with media and national affinity groups, such as National Wild Turkey Federation and Safari Club International/Foundation, ensuring appropriate exposure in our key markets.
·Identify critical issues and legislation for company and act as liaison for Congressional Sportsmen’s Foundation and state/federal legislators. Act as Director of Government Affairs
·Serve as official company spokesperson
·Execute social media marketing program, including YouTube, Twitter and Facebook, and develop strategic interaction on social sites to achieve network’s goals.
·Oversee department budget. Stay under budget and on target with annual goals
2000 - Jun 2004
Public Relations Coordinator
One Call Concepts
·Researched, wrote and edited articles and press releases for external quarterly newsletter
·Orchestrated company events, such as annual company picnic and quarterly Board of Directors meetings/outings.
·Organized and staffed approximately 15 trade shows annually
·Designed and delivered multi-media presentations to utility owners and excavators across Minnesota.
·First contact for 2,000 utility members and thousands of contractors to troubleshoot concerns and resolve conflicts.
1999 - 2000
Lead Office Manager
Western Wisconsin Auto Auction
·Assisted in business development for start-up company, including administrative tasks, inventory management and sales.
1995 - 1999
An engaging, bright, go-get-it Public Relations/Marketing Communications professional who isn’t afraid to stand up in a crowded room to deliver an impromptu speech or pursade five minutes of time from a Congressman. Gifted with the ability to positively position messages and will demonstrate to executives the “why’s” and “how’s” of a strategic communication plan. An avid outdoorswoman who has created a social media experience for her company on Twitter: @ladysportsman, LinkedIn and Facebook.
Beacon Award (cable industry) for Community Affairs Program - Hunt.Fish.Feed 2010
Member: Women in Cable Telecommunications, Minnesota Chapter Director at Large