ADVERTISING/MARKETING EXECUTIVE

Accomplished professional noted for relationship-building abilities and precise attention to detail.

Key Strengths

Cross-functional project management

Superior writing/proofreading/editing skills

Team leadership

Relationship-building

Analytical skills

Unwavering work ethic

Creative and strategic thinking

Strong track record of client service

Work History

Work History
Apr 2009 - Present

Founder & President

ProGenitor Entertainment Network
  • Launched ProGenitor Entertainment as an indie record label/music publishing company in April 2009
  • Coordinated the recording of It's Alright, the debut CD from New York City singer-songwriter, Faryn Sand
  • Devised long-term branding and career development plan for the artist, including the strategic objectives surrounding the recording and marketing of the next anticipated CD, Saints Be Brave
  • Oversaw the design of artist's Web site
  • Manages the artist's social networking presence on sites such as MySpace, Facebook, Youtube, and several sites specific to the music industry
  • Created successful fan participation campaign around the release of the artist's first single - "Faryn Sand Day" enlisted listeners to request the song at various NYC-area radio stations
  • More than doubled traffic to artist's Web site utilizing ad campaigns on Facebook and Youtube                   
Oct 2003 - Jan 2009

Marketing Manager

Consultants in Marketing
  • Promoted from Coordinator to Manager after mastering a wealth of responsibilities over just 8 months
  • Successfully allocated and managed multi-million dollar advertising budget for leading local funeral home, enabling them to capture a 60% market share
  • Helped major Midwest law firm productively penetrate the Nevada market with the profitable launches of offices in both Las Vegas and Reno, with the Las Vegas roster of attorneys doubling inside of two years
  • Lead the remarkable brand transformation of a more than thirty-year-old CPA firm, enabling them to grow to become the fourth largest accounting firm in Las Vegas
  • Supervised and mentored Marketing Coordinators
  • Created, allocated, and managed annual marketing budgets for array of clients
  • Built valuable and enduring relationships with clients and vendors
  • Managed the efforts of various internal departments and outside vendors to ensure client projects were completed in a timely manner
  • Evaluated all strategic marketing opportunities and formulated strongest plan based on intense consultation with clients, as well as primary and secondary research
  • Researched, planned, negotiated and maintained effective media buys for clients
  • Developed comprehensive strategic advertising campaigns for clients
  • Wrote engaging copy for radio, television, outdoor and print advertisements
  • Coordinated with billing department to ensure correct and timely payment of invoices and collection of receivables
  • Worked with upper management to continually improve company policies, procedures and goals
Jul 2000 - Jul 2003

Media Buyer

Horizon Media, Inc.
  • Negotiated, created and maintained millions of dollars worth of media buys for major corporate clients in local spot television markets across the country
  • Negotiated added value for clients
  • Assisted Senior Buyers and Supervisors with administrative tasks
Aug 1997 - Dec 1999

Project Manager

The Meehan Group
  • Coordinated relocation projects for corporate clients including Goldman Sachs, PepsiCo, McGraw-Hill, Blue Cross/Blue Shield
  • Interacted with designated client employees to plan all relocation activity
  • Determined and communicated labor and materials requirements for each relocation project
  • Supervised teams of up to forty movers, plus various other contractors (IT technicians, furniture delivery workers, etc.) during relocations

Education

Education
Aug 1992 - May 1996

B.S.

SUNY at Albany