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Mel Reyes

Practical technologist, mentor, and product development specialist focusing on eCommerce, API, and ERP integration.

Work experience

June 2016Present

VP of IT - Client Program Leader, PayPal/eBay

Synchrony Financial

Program lead for PayPal and eBay’s $3B portfolio, while supporting $6.8B portfolio on boarding, with combined 11.5M active customers.  Responsible for working with client and driving all IT solutions and projects to meet program objectives.

  • Integral part of RFP and contractual development, business strategy review, technical parity coordination, and kickoff of newly acquired $6.8B PayPal Credit portfolio acquisition contract.
  • Successfully managed the on time launches of the PayPal 2% Cashback, PayPal Extras 3-2-1, and PayPal Start credit cards.
  • Collaborated to develop credit and risk strategy to launch an automated Data Share process to approve 25% of all referred apps and provide 50% higher credit lines based on engagement, also leveraged fraud data to reduced risk.
  • Reduced operational support costs by 25% by developing the strategic vision and conducting deep dive remediation efforts to realign over 13 years of legacy account reconciliation issues.
  • Initiated and delivered “Enterprise Firsts”: first to implement Apply and Servicing OAuth SSO integration, customized PayPal bill-pay funding wallet sources, Mastercard World/World Elite product requirements, simultaneous dual card offerings, federated Skype, and Box/Slack access.
  • Manage ~60 various resources across multiple enterprise teams for several baseline and CAPEX projects ranging from $80,000 to $6M, all on time and under budget. Including Agile, DevOps, Cloud, and Networking Infrastructure teams.
Oct 2013June 2016

Vice-President of eCommerce Systems

Cenveo, Incorporated, an envelope, print, labels, and packaging manufacturer

Led efforts to transform the enterprise via new eCommerce solutions, SDLC formalization, Enterprise Content Management System, optimizing existing systems, and consolidating redundant systems across $2B line of business for custom labels, envelopes, commercial print, content management, and publisher solutions.  Established Agile and DevOps best practices.

  • Manage all aspects of eCommerce solutions for ten direct custom eCommerce and other platform solutions with over $190 million in online sales and over 25 individual corporate, business unit, and vanity microsites and over 120 customer portal sites.
  • Successfully managed the technical, design, and marketing re-platform of the Lightning Labels eCommerce store to Magento increasing the following key metrics: Conversion Rate by 103%, Social Media Session up to 409%, and Session Duration by 24%.
  • Developed and executing on long-term plans to consolidate 12 custom or third-party eCommerce portals down to three, removing EOL and legacy dependencies, providing centralized reporting, and managing risk with immediate cost avoidance of $500K.
  • Realized 50% sales growth via digital upgrades, sales and customer service outreach, and marketing and product offering expansion for over 75 customized B2B clients via customer portal sites. Supporting nearly 70,000 users, over 9,000 products, over 100,000 transactions per year, with an annual sales volume of $30 million.
  • Manage and provide hands-on guidance in assessing, updating, and securing over 20 eCommerce infrastructure servers that support multiple web properties with a focus on latest best practices and rolling out mobile responsive interfaces.
  • Created project based initiatives for main portal provider to update, centralize, and standardize development with a focus on resource capitalization. Achieved initial cost saving of nearly $500k by right-sourcing and leveraging existing resources.
  • Manage over 210 domains, new domain acquisitions, DNS updates and validations, and generated $50k of incremental revenue from the sale of unused domains.
  • Established business processes and procedures with SDLC best practices by instituting project based initiatives, KPI formalization, standardized Agile/SCRUM and Kanban dashboards, formalized QA practices, and continuous integration, continuous deployment, and QA automation
  • Manage existing and new integrations to meet eCommerce demands and deliver market-leading solutions including: SAP, HFA, Hagen, JD Edwards, TIBCO, Glovia, Ariba, Oracle, PeopleSoft, Domo, CHILI, XMPie, Salesforce, ExactTarget, Magento, and WordPress.
  • Established security audits, entitlement reviews, as well as defining hardening security protocols and best practices.
  • Review contracts and workflows for audit standards, change management, PCI-DSS, SOX, SOC 2, PII, HITRUST, HIPAA, and compliance requirements are met.
  • Manage a $3 million department operating budget for 45 employees and various vendor resources across 60 ongoing small and large-scale projects. Managed multiple vendors and CAPEX projects of up to $3 million each.
Feb 2012Aug 2013

Senior Director of Product Development

MiMedia, Inc.

Product Management Lead and core leadership team member managing eCommerce, development, and UX/UI efforts.  Revamped web presence and mobile product offering.  Established Agile and DevOps best practices.

  • Increased paid subscriptions 50% by managing, implementing and delivering on custom retail partner requirements and big-box retail outlet relationships.
  • Successfully implemented initial redesigns, optimizations, and delivery of several initiatives including updates to the Web and Windows clients, complete iOS app redesign and functional revamp, as well as releasing new Android and Mac clients.
  • Provided architecture strategy and hands on oversight to web, mobile and desktop integrations as well as Salesforce and Chase Paymentech gateway.
  • Coordinated technical aspects of the eCommerce funnel from improving registration, site usage, renewals through to hands-on customer support.
  • Provided Scrum Product Owner expertise in collecting management requirements, customer feedback, industry best practices, and user experience enhancements. Assisted marketing and management with new feature implementation, technical assessments, presentations, scoping, budgeting, KPI, impact analysis, and development oversight and prioritization.
  • Successfully executed on thorough personnel, technology and vendor analysis, making recommendations for employee resource rightsizing, proper vendor selection, and selection of new design and marketing agencies.
  • Managed budgets, requirements, and technical guidance for over 40 employees and vendors.
Feb 1995Jan 2016


MR Technical Solutions, inc.
  • As an independent consultant, developed eleven world-class Mozilla extensions with a total reach of over 875,000 active daily users; providing support and enhancements.
  • Extensive industry recognition from leading publications and media for innovative software designs, including PC World, PC Magazine, C*Net,,,, TechTv, and others.

  • Designed a unique software package, “MR Tech Systray” software, which was recommended by PC Magazine.
  • Ongoing clients include Media Sciences, 368 Music Group, Harrris Connect, Pepsi and various small business offices and websites.
Feb 2010Feb 2012

CTO/Director of Technology

GO! Productions/C2 Creative

Provided budgeting, sales support, hands-on development, and technical oversight of several major client sites, mobile applications, digital installations, and interactive web deliverables.

  • Worked collaboratively with and supported sales, including support for presentations in the sales cycle drafting RFIs and RFPs. Instrumental in landing and successfully delivering on a multi-million dollar T-Mobile interactive account for two new Android phone launches.
  • Reduced hosting costs by 85% by converting a dedicated legacy loss leader web hosting offering into a profitable Cloud based service.
  • Exceeded agency goals by maintaining high billable hours as Executive Producer or Senior Technical Director and maintaining above average profit margins for over 30 small and large projects.
  • Successful technical oversight, scoping, budgeting and deployment of a large scale multi-purpose interactive digital installation for Lowes Home Improvement.
  • Architected and managed several marketing, contest, social media and event specific digital solutions for varying clients including: T-Mobile, Mercedes- Benz, Bank of America, Lowe’s, Sharp, Thomson Reuters, Outdoor Channel, Daiichi Sankyo, Cigna, FISERV, and Digital Globe.
  • Created an interim Digital Asset Management (DAM) system, projected to improve third-party white label or cobranded interfaces.
  • Managed vendor selection, scheduling, requirements, resource allocation, budgeting needs, requirements, and technical guidance for over 100 employees and consultants.
Sep 2006Jan 2010

Director of Client Engineering - #1 Site for Independent Music Downloads

Managed all aspects of desktop software design, programming, and implementation from initial concept and budgeting to final delivery and upgrades for this once leading Internet music provider. Oversaw teams of multi-discipline professionals in technical support, product release, customer service, internal database/desktop development, and analyzing ongoing feedback.     

  • Architected and created the software requirements, features, packaging, release, and user interface designs for two cross-platform applications: eMusic Download Manager and eMusic Remote. Supporting 500k active members, 50 million total members and 800k daily MP3 downloads.
  • Supervised code contributions, knowledge transfer, and enhancements from over 80 open source contributors. Provided development supervision, testing and integration.
  • Selected and integrated third party toolbar software, generating over $300k in incremental revenue with minimal engineering or technical effort.
  • Successfully recovered, upgraded, and enhanced the primary legacy music licensing royalty payment database system. Migrated core data to SQL Server, enhanced and optimized core, and update frontend functionality and reporting.
  • Coordinated and implemented developer API interfaces, creating and managing documentation, and was instrumental in assisting business development and developer relations.
  • Managed requirements and provided technical guidance for over 20 employees and consultants.
    Jul 2001Aug 2006

    Consultant - Developer and Project Manager


    Tasked with creating and rolling out several major sales reporting and marketing systems to support multi-million-dollar business development initiatives.  Created workflow recommendations, schedules, budget estimates, as well as functional requirements and detailed documentation.

    • Championed the creation, architecture redesign, and migration of the Walmart sales reporting data warehousing initiative, utilizing Oracle, Business Objects, and other resources. Efficiently aggregating five years of Pepsi sales for daily, weekly, monthly, quarterly and yearly reports across two customized sales calendars.
    • Enhanced an Oracle based marketing intelligence geo-coded sales lead web application with MapInfo, InfoUsa, QED/MDR, in-house, and other custom data feeds. Created data upload functionality as well as filterable detailed and summary reports.
    • Resurrected a failed Pizza Hut, KFC and Taco Bell equipment management system client/server, migrating the application to a web and Microsoft SQL Server solution.
    • Created and managed a vendor equipment upgrade deployment status reporting website with automated Excel templates with import/export functionality.

    Managed requirements and provided technical guidance for over 30 employees and consultants.

    Apr 1999Jul 2001

    Consultant - Internet Software Engineer

    Successfully analyzed, enhanced, maintained and monitored three of four critical business systems, ensuring successful Y2K cutover.  Conducted technical interviews, training, and provided project guidance for over 40 employees and consultant resources.

    lSuccessfully analyzed, enhanced, maintained, and monitored three of four critical business systems and successfully ensured full Y2K cutover.

    lSucceeded in doubling accepted promotional offers, contributing to 20% of total daily ticket sales, by revamping the marketing up-sell tool, making strategic user experience recommendations, consolidating redundant code, and enhancing the display of related data.

    lConducted technical interviews, training, and provided project guidance for over 40 employee and consultant resources.

    lHands-on ASP, Oracle, C++, Visual Basic, VBScript, MTS COM/DCOM, CSS, HTML and JavaScript development.

    Feb 1998Apr 1999

    Consultant – Internet Software Engineer/Architect

    Modem Media/Poppe Tyson

    Aug 1996Jan 1998

    Consultant - Web Master/Architect

    GTE Service Corporation

    Feb 1996Aug 1996

    Consultant - E-Mail Infrastructure Specialist

    Bankers Trust
    Aug 1995Jan 1996

    Consultant - Web Master

    Philip Morris
    Mar 1995Aug 1995

    Consultant - Infrastructure Specialist

    Smith Barney/Shearson
    Mar 1993Feb 1995

    System Administrator

    Nielsen Marketing
    Sep 1991Mar 1993

    System Administrator

    Kraft General Foods


    Sep 1988Dec 1992


    Pace University