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Summary

Total Experience: 6+ years | Digital Media Marketing: 4+ years

Content Marketing | SEO, SEM, & SMM | Marketing Automation through Adobe Marketing Cloud | Designing, Execution, & Measurement of Digital (Social Media & AdWord) Campaigns | Google Analytics | HubSpot Inbound Certified | APA, MLA, & Harvard style guide | Content Curation - Whitepapers, Case Studies, Blogs

Work experience

Aug 2014Jun 2015

Digital Marketing Strategist

Wipro Ltd.

Wipro (NYSE: WIT) is a global information technology, consulting, and outsourcing company with 160, 000+ employees serving clients in 175+ cities across 6 continents.

  • Involved in Lead Generation and responsible for planning, executing, & measuring paid & organic marketing campaigns on Digital Media.
  • Responsible for integrated marketing communications for social media & AdWords campaigns. This involved managing campaign projects & working closely with stakeholders of different business units to ensure high reach in the targeted market space, better engagement & nurturing of captured leads.
  • Daily management and campaign optimization to ensure metrics are achieved for KPIs.
  • Draw insights from the marketing data captured (Google Analytics), generate performance reports for stakeholders, and leverage analytics to improve overall marketing campaign effectiveness.
  • Maintained Keyword register for coordinating/implementing SEO best practices.
Jul 2013Oct 2013

Inbound Marketer

LV Metrics

LVMetrics (operating under Box Verse Ltd.) is a premier digital insights consultancy start-up, providing a range of services including business consulting, outsourced analytics and hosted data solutions for the Digital Marketing.

  • Responsible for Blogger Outreach, SEO, and Lead Management through Salesforce CRM to optimize marketing campaigns.
  • Responsible for complete Content Marketing so that the message is optimized and LVMetric’s reach is expanded across social channels, mainly Twitter, Google+, and LinkedIn.
  • Responsible for internal communications for cross functional teams.
Mar 2012Jun 2013

Content Developer

WizIQ Inc.

WizIQ (operating under authorGEN Technologies Ltd., in India) is the leading SaaS-based platform for e-learning and web conferencing solutions worldwide, competing directly wih DimDim and WebEx.

  • Was part of the Content Management Team, developing Whitepapers on various dimensions of Online Education and Web Conferencing.
Jul 2011Apr 2013

Inbound Marketer

Sensible Softwares Private Limited

Sensible Softwares Pvt. Ltd. was a software product start-up with BootStrapToday as its flagship product. BootStrapToday was an easy-to-use SaaS-based Project Management tool with integrated functionality of Software Development Life Cycle (SDLC) Management.

  • Was completely responsible for Content Marketing by creating & publishing Case Studies, Whitepapers, & Blog posts on Cloud Computing, SaaS, Project Management.
  • Promoted content on social media to acquire customers and build brand awareness.
  • Implemented SEO best practices to ensure good ranking on SERPs.
  • Developed Newletters and Press Releases with every feature upgrade of BootStrapToday.
Sep 1999Nov 2000

Business Development Manager

iCMGWorld

iCMG is an Enterprise & IT Architecture Integration (EAI) firm providing consulting, workshops, and training in the EAI (Enterprise Architecture Integration) domain. Back in 1999, as a start-up, it started with trainings and workshops focussed in CORBA, UML, and EAI.

Marketing and Sales:

  • Marketing and selling public workshops, seminars and instructor-led training, and Corporate Trainings through direct marketing and advertising, heading a team of 5 people.
  • Conducted training sessions for Counselors of channel partners.
  • Prepared training manuals/materials
Oct 1998Aug 1999

Territory Manager

Binary Systems Private Limited

Binary Systems Pvt. Ltd. is a B2B company supplying mobile phones, personal computers and computer hardware to corporate customers, as well as providing rental service for the mobile devices and personal computers.

  • Developed the mobile phone rental unit from scratch with a team of 20 people.
  • Managed overall operations & business development for mobile phone rental services. 

Education

19961998

PGDBA (Post Graduate Diploma in Business Administration) - Marketing

ICFAI Business School, Hyderabad, India
19921995

B.A. (Bachelor of Arts) - Economics & Statistics

University of Allahabad, Allahabad, India
Nov 2015Dec 2016

Inbound Marketing Certification

HubSpot Academy


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