Digital Marketing Strategist
Wipro (NYSE: WIT) is a global information technology, consulting, and outsourcing company with 160, 000+ employees serving clients in 175+ cities across 6 continents.
- Involved in Lead Generation and responsible for planning, executing, & measuring paid & organic marketing campaigns on Digital Media.
- Responsible for integrated marketing communications for social media & AdWords campaigns. This involved managing campaign projects & working closely with stakeholders of different business units to ensure high reach in the targeted market space, better engagement & nurturing of captured leads.
- Daily management and campaign optimization to ensure metrics are achieved for KPIs.
- Draw insights from the marketing data captured (Google Analytics), generate performance reports for stakeholders, and leverage analytics to improve overall marketing campaign effectiveness.
- Maintained Keyword register for coordinating/implementing SEO best practices.