Total Experience: 6+ years | Digital Media Marketing: 4+ years

Content Marketing | SEO, SEM, & SMM | Marketing Automation through Adobe Marketing Cloud | Designing, Execution, & Measurement of Digital (Social Media & AdWord) Campaigns | Google Analytics | HubSpot Inbound Certified | APA, MLA, & Harvard style guide | Content Curation - Whitepapers, Case Studies, Blogs

Work experience

Work experience
Aug 2014 - Jun 2015

Digital Marketing Strategist

Wipro Ltd.

Wipro (NYSE: WIT) is a global information technology, consulting, and outsourcing company with 160, 000+ employees serving clients in 175+ cities across 6 continents.

  • Involved in Lead Generation and responsible for planning, executing, & measuring paid & organic marketing campaigns on Digital Media.
  • Responsible for integrated marketing communications for social media & AdWords campaigns. This involved managing campaign projects & working closely with stakeholders of different business units to ensure high reach in the targeted market space, better engagement & nurturing of captured leads.
  • Daily management and campaign optimization to ensure metrics are achieved for KPIs.
  • Draw insights from the marketing data captured (Google Analytics), generate performance reports for stakeholders, and leverage analytics to improve overall marketing campaign effectiveness.
  • Maintained Keyword register for coordinating/implementing SEO best practices.
Jul 2013 - Oct 2013

Inbound Marketer

LV Metrics

LVMetrics (operating under Box Verse Ltd.) is a premier digital insights consultancy start-up, providing a range of services including business consulting, outsourced analytics and hosted data solutions for the Digital Marketing.

  • Responsible for Blogger Outreach, SEO, and Lead Management through Salesforce CRM to optimize marketing campaigns.
  • Responsible for complete Content Marketing so that the message is optimized and LVMetric’s reach is expanded across social channels, mainly Twitter, Google+, and LinkedIn.
  • Responsible for internal communications for cross functional teams.
Mar 2012 - Jun 2013

Content Developer

WizIQ Inc.

WizIQ (operating under authorGEN Technologies Ltd., in India) is the leading SaaS-based platform for e-learning and web conferencing solutions worldwide, competing directly wih DimDim and WebEx.

  • Was part of the Content Management Team, developing Whitepapers on various dimensions of Online Education and Web Conferencing.
Jul 2011 - Apr 2013

Inbound Marketer

Sensible Softwares Private Limited

Sensible Softwares Pvt. Ltd. was a software product start-up with BootStrapToday as its flagship product. BootStrapToday was an easy-to-use SaaS-based Project Management tool with integrated functionality of Software Development Life Cycle (SDLC) Management.

  • Was completely responsible for Content Marketing by creating & publishing Case Studies, Whitepapers, & Blog posts on Cloud Computing, SaaS, Project Management.
  • Promoted content on social media to acquire customers and build brand awareness.
  • Implemented SEO best practices to ensure good ranking on SERPs.
  • Developed Newletters and Press Releases with every feature upgrade of BootStrapToday.
Sep 1999 - Nov 2000

Business Development Manager


iCMG is an Enterprise & IT Architecture Integration (EAI) firm providing consulting, workshops, and training in the EAI (Enterprise Architecture Integration) domain. Back in 1999, as a start-up, it started with trainings and workshops focussed in CORBA, UML, and EAI.

Marketing and Sales:

  • Marketing and selling public workshops, seminars and instructor-led training, and Corporate Trainings through direct marketing and advertising, heading a team of 5 people.
  • Conducted training sessions for Counselors of channel partners.
  • Prepared training manuals/materials
Oct 1998 - Aug 1999

Territory Manager

Binary Systems Private Limited

Binary Systems Pvt. Ltd. is a B2B company supplying mobile phones, personal computers and computer hardware to corporate customers, as well as providing rental service for the mobile devices and personal computers.

  • Developed the mobile phone rental unit from scratch with a team of 20 people.
  • Managed overall operations & business development for mobile phone rental services. 


1996 - 1998

PGDBA (Post Graduate Diploma in Business Administration) - Marketing

ICFAI Business School, Hyderabad, India
1992 - 1995

B.A. (Bachelor of Arts) - Economics & Statistics

University of Allahabad, Allahabad, India
Nov 2015 - Dec 2016

Inbound Marketing Certification

HubSpot Academy