Download PDF

Maryse Rebillot

MARKETER & COMMUNICATOR | THINKING PARTNER

Summary

Right-hand partner of entrepreneurs/decision-makers in growing their business.
Self-Marketing Guerilla specialist

ACHIEVEMENTS

Developed the whole investors’ documentation of a 50 mio us$
private aviation
project .

Reinforced the GTM strategy to an est. 110 million € market and obtained meeting with relevant investors interested in injecting millions US$.

Digital marketing trusted advisor of public sector key players:
French RHONE-ALPES region and a MEMBER of Swiss FEDERAL PARLIAMENT.

Initiated a Customer Intelligence program supporting the sales force in approaching EMEA strategic accounts (billions US$):
model for the current worldwide Centre of Expertise.

Reward for Implementing an EMEA portal to provide on a single repository sales & marketing teams with market studies and news alerts
over 24 countries and 3 divisions - still in use today.

Reward for saving in one year 9 Mio$ in EMEA data acquisition processes

Successfully took over a critical Corporate E-gov event with 40 fold ROI:
+50$ Mio leads, cared HP brand (equity 60%) with on booth visits by several
PMs & Government officials like Kofi Annan.

Developed from scratch a media network > multiplied by 5 in 2 years the media presence @ local annual press conference. (media planning)

INSEAD-degree
o Strategic thinker : increase brand awareness, strategy definition
o Tactical leader: marketing plan, communication plan, sponsoring, E-mailing, digital projects, online marketing activities, training sessions
o Project management, change management
o Excellent communicator with multiple stakeholders (internal, external)
o 4 Languages: French; English; German; Spanish
o Demonstrated effectiveness in marketing budget management
o Proven success in talent management and motivation
o Large business network
o Extensive B2B experience

Sector expertise: IT, high-tech, biotech, industry, private aviation

Work experience

Dec 2009Feb 2015

Digital Marketing-Communication Consultant

OZnGO

Marketing trusted advisor of  a MEMBER of SWISS FEDERAL PARLIAMENT to guide her in her digital communication (website & social media) for election campaign. She still evangelizes my work to further members of the parliament.

SUBCONTRATOR OF France RHONE-ALPES region to coach entrepreneurs in workshops on how to grow sales through digital tools. Excellent feedback from the participants.

Marketing Consultant of a reknowned Architect-Developer in US, AZ in order to clarify his digital presence and defined his webmarketing strategy. Still using the website I developed for further business opportunities and awareness purpose.

Oct 2013Jul 2014

Chief Sales Officer (CSO)

Boost800 SA

Mission: develop client relationship to grow worldwide sales of a completely new cosmeceutic facial care product range. Recognized by the founder & CEO to have:

- Reinforced the GTM approach to an est. 110 million € market and defined the needed marketing/sales plan.

- Optimized brand ID/positioning (logo, tagline, messaging) and developed the according presentation pack

- Obtained a critical meeting with relevant investors interested in injecting millions US$ and prepared the executive presentation

Dec 2013May 2014

Marketing Communications Senior Consultant

Intersection.ch

In charge of whole marketing & communication with following responsibilities:

- Strategy: structured the approach to the targeted clients with the right messaging and right channel

- Brand management: positioned the brand by revising the brand identity (logo, certificate logos, graphic, visuals)

- MarCom: developed the on/offline presentation kit (web, social media, corporate documentation, etc.)

- Brand awareness: boosted it by media relations and digital content management (from 2000 to 14 000 views one month after starting).

May 2012Jun 2013

Marketing Manager - AGENTIL Group

Agentil SA

Mission: set the whole marketing structure and tools in place while generating leads on SME segment for the Swiss and French market.

• Rocketed website traffic in one year (+170%) by revamping content + look & feel

• Clarified digital strategy between website, blog and social media for clearer brand perception

• Initiated a partnership with SAP marketing team to get a very first significant financial support

• Centralized all marcom tools in a single repository and organized the sharing processes across teams

Aug 2006May 2009

MARKET & CUSTOMER INTELLIGENCE MANAGER, EMEA

Hewlett-Packard Company

- 30 direct and indirect reports with remote management -

CUSTOMER INTELLIGENCE
Initiated a platform helping sales force in approaching EMEA global accounts from a cross-business units perspective including the customer experience:
 - slashed COS by 25% (est.) with praise from internal clients (sales/executives)
 - model to build the current worldwide related Centre of  Expertise.

MARKET INTELLIGENCE
Implemented a central cross-unit portal to access pre-packaged market studies and trends (quantitative & qualitative data) - 24 countries and 3 divisions covered:
  - Estimated ±20% time savings for sales managers and compliment by management
  - Still in use today
 
Reward from the top management for 9 Mio$ savings by reorganizing market data acquisition processes and fixing a unified definition of EMEA cross-BU addressable market.

Maintained a several million $ budget flat while buying ±15% additional data from suppliers like IDC or Gartner

Feb 2000Jul 2006

MARKETING & COMMUNICATION MANAGER

Hewlett-Packard Company

- Successfully took over a critical Corporate E-gov event (WSIS.org) : 40 fold ROI with +$50 Mio leads, cared HP brand with booth visit by several PMs & Government officials like Kofi Annan.


- Led in liaison with the Canton of Geneva a successful communication plan of the E-voting solution for real polls, mastering big national/international media attention and unpredictable political opponents and detractors.

- Acted as the local agent of the HP/Compaq merger taskforce to facilitate the adoption of this big Corporate decision to the internal teams, resellers & partners network, and C—level directors of large key accounts.

- Rolled out with success several industry Marketing campaigns like a real-time data access solution for the Private banking sector – total leads value: several hundred thousand US$

- Developed from scratch a strong press network with the Chief Editors of main local media: multiplied by 5 the participation of journalists to the annual local press conference.

Jun 1998Jan 2000

BUSINESS & ADMINISTRATION MANAGER

Hewlett-Packard Company

Reward to have reduced business risk by 20% (estimates) by revising and automating all the related processes, flows and tools while gaining for the team full support/esteem of sales force.

Jul 1995Feb 1998

HEAD OF COMMUNICATION

CUENOTHERM SA

- Improved the brand identity material/usage and educated staff on how to use them


- Created an annual praised sales boot camp at HQ in Geneva. Objective: improve best-practice sharing while keeping control of communication tools usage


- Estimated 30% time savings for sales by smoothing the internal communication processes and centralizing the material: booth equipment, documentation, sales kit, database, etc.


- Successfully revamped the internal newsletter - unsolicited positive feedback from the majority of the employees and 1 article by an employee published per month.

Apr 1990Jun 1995

FAURECIA SA

Managed the whole marketing & sales backoffice for two business developers in charge of Middle East & Far East territories.

Education

Jan 2006Apr 2006

International Executive Marketing

INSEAD
market orientation, customer analysis, competitive strategy, product positioning, CRM, customer satisfaction & loyalty, strategic brand management, crisis management, marketing resource allocation, product portfolio management
Sep 2004Dec 2004

MBA

University of Geneva
transactional marketing, relational marketing, (before & after selling) CRM, marketing strategy, value creation, brand strategy.
Jan 1981Jun 1985

Langues Etrangères Appliquées (English - German)

Université de Franche-Comté
- English & German linguistic curriculum - including long stays abroad: 7 months in London & 9 months in Stuttgart. - Economy, Geo-politics & international affairs, history, human geography. - Sociology, psychology

Skills

Crisis Communications
Crowdfunding
Business Innovation
SEM
Marketing Research
Event Management
Market Analysis
New Business Development
Market Planning
Social Media
Direct Marketing
Account Management
Web Analytics
Integrated Marketing
Email Marketing
Brand Management
Social Media Marketing
Sales
SEO
Leadership
Mobile Marketing
B2B
Product Management
Team Management
Public Relations
Online Marketing
Multi-channel Marketing
Strategic Partnerships
Entrepreneurship
Start-ups
Analytics
Go-to-market Strategy
Project Management
Web Marketing
B2B Marketing
Management
Market Research
Marketing Management
Business Strategy
Business Development
Product Marketing
CRM
Marketing Communications
Digital Marketing
Marketing
Competitive Analysis
Strategy
Marketing Strategy
Lead Generation

Portfolio