Ellyn Collins

Ellyn Collins

Summary

Award-Winning Marketing Communications Manager MBA with a 12+ year track record developing and executing highly effective marketing programs to increase growth and profitability in both the corporate and agency environments.Known as an effective leader and team manager, developing collaborative working relationships with customers, vendors, field sales teams, outside creative agencies and cross-functional project team members.Core competencies include:

·Direct, digital and B2B marketing

·Pharmaceutical and CPG marketing

·Project and budget management

·Traffic management and print production

·Tradeshow logistics and planning

·Licensing and product management

·Packaging, POS and merchandising displays

·Consumer promotions

·Marketing collateral materials

·Direct mail and fulfillment management

Work History

Work History

Assistant Product Manager

CSS Industries, Inc. Paper Magic Group division

Developed and launched $22M in holiday party products for mass, drug, grocery and club distribution.

  • Coordinated design and production of licensed products and packaging with major entertainment licensors.
  • Developed new product sample process with sales and print production department to ensure all product samples were available for national sales meeting.Achieved a 100% success rate in providing samples for all products.
  • Analyzed and compiled bookings and POS data to improve sell through and inventory management.
Feb 2009 - Present

Freelance Marketing Consultant

Collins Consulting

Provided online and traditional marketing expertise for local businesses.Wrote advertising copy, prepared seasonal displays, organized promotional events and developed graphics and slogan for 6 seasonal premiums.Crafted the framework for social media campaign and corporate blog.

  • Increased banquet business by 20% with successful ad campaign targeted to local networking and corporate groups.
  • Designed new graphics and slogans for seasonal t-shirts, resulting in a 35% increase in shirt sales.
Apr 2005 - Feb 2009

Marketing Communications Specialist

Sanofi Pasteur- VaxServe, Inc. division

Trafficked collateral materials and trade ads through design, MLR approval, pre-press, printing, list procurement and budget reconciliation for a major pharmaceutical / vaccine manufacturer.Managed fulfillment services and sales force communications.Key contact for Saatchi & Saatchi, providing creative briefs and concept feedback, as well as reconciling budgets and invoices.

  • Executed traditional direct and online marketing programs, resulting in a 16% increase in sales.
  • Revitalized mailing list strategy to decrease list size by 68% and postage fees by 28%, resulting in more targeted mailings and overall budget savings.
  • Initiated new information gathering and proofreading processes that reduced the time and manpower needed to verify vendor product information and catalog proofing by 75%.
  • Developed innovative direct mail program to introduce sales representatives to current and prospective customers, resulting in a successful improvement in client contacts.
Mar 2003 - Apr 2005

Product Manager

CSS Industries, Inc. Berwick Offray division

Directed the domestic and international sourcing, development and manufacturing of $24M in ribbon products for wholesale packaging and floral divisions.

  • Collaborated with sales, finance and planning departments on product add/drop process to improve inventory control.Created new retail POS signage and merchandising displays.
  • Achieved 5% and 8% sales growth in two largest wholesale product categories.
  • Initiated new business relationship to supply ribbons for Academy Awards presenter gift baskets.Liaised with corporate legal department on complex licensing and intellectual property issues.
  • Coordinated logistics, product samples and booth set-up for 4 annual industry trade shows with 100% ontime success rate.Won Best Booth award at 2005 RPA show.
Mar 1999 - Sep 2001

Account Executive

Alcone Marketing Group

Executed trade, in-store, on-pack, display and FSI consumer promotions programs for all Laundry Detergent, Caress Soap and Kool-Aid brands; from pitching initial concepts and copy, to final client approval and post program analysis using Nielsen data.

  • Launched consumer promotions programs for all Laundry Detergent, resulting in an 11% increase in sales volume.
  • Point person for licensed artwork and product approvals between United Media and Unilever for Peanuts tie-in with all Laundry Detergent.
  • Collaborated on new product launch plans, in-store programs and overall strategies and tactics for upcoming year; achieving 100% execution of generated ideas from planning conference.
  • Managed $14M consumer promotions budget, consistently delivering programs on-time and within budget.
  • Spearheaded successful Caress brand campaign as major sponsor for women's professional tennis. Managed on-site product sampling booth.
Mar 1998 - Mar 1999

Packaging Coordinator

C&M Marketing

Developed private label packaging from initial concept to execution for Fred Meyer and Ralph’s stores.

  • Worked with designers and manufacturers to successfully redesign packaging for 84 products across multiple product categories within mandatory 90-day time line.

Education

Education
Jan 1994 - Dec 1996

MBA

University of Scranton
Aug 1989 - May 1993

BS

University of Scranton